L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

My hair was a plum red purple and I was wanting to get rid of the unicorn colors so I used this color and it is a level 3 dark so if you want a level 4 find one that is a level 4 violet because this is a black brown violet. It looks dark but you can see the violet in low light and outside in the sun. It turned out even, even though I had highlights. So will use this again. Not sure if it fades or not but I will return with an update later in the week. Side note it looks red when you mix the solution but remember it is a blue based violet and they have a red booster to make it dark violet.

Starts out looking really dark, almost black, but as it fades the purple shines through. And it fades quick. Very nice dye though. Definitely recommend!

This product is absolutely the best overall for coverage, color fastness and ease of use.I’ve used four different products to get this dark purple color. None of the other products gave me results this great!Love the color!Covered my gray beautifully!No problem with bleeding color afterwards. The product has shampoo and conditioner included to completely eliminate excess color on your scalp or your pillow case!!

Used this dye for 9 months on virgin, medium/dark brow hair. Everything about the experience is great. The color is GORGIOUS. Shiny, bouncy, healthy. My only complaint is that after 1.5 months it is completely washed out. I wash my hair every other day with color safe Biolage shampoo and conditioner. Rarely put heat or any other stress to my hair. In the past when I have used *permanent* black, it was there for the long haul. I understand the violet would fade but it is completely gone. My expectations were that it would be permanent, not a semi or demi dye which is the only failure. My hair has always taken dye well and never had a problem before. Outside of low stamina, this one pulls through. Can see purple in the sun, black inside at night

I'm surprised of the low rating on this. I've used only those dye for about 7 years. This color gets me alot of compliments. Of course no dye last long because your hair grows quickly. I am allergic to alot of chemicals. This one gives me no problems. I usually buy at Walmart but they are always sold out. Overall great product

This is *exactly* the color I was hoping for: black with a very dark purple tint. My hair is naturally medium brown, and it dyed my hair exactly the color I wanted. I will definitely be using this color again in the future.

Color is beautiful and my hair came out as expected. Scent is pretty normal for boxed dye so not going to complain about that. My only issue is that the purple color was rinsing out with every wash for about two weeks. I only wash my hair two times a week and my hair had not been dyed for a few years prior to this so this just seems like a bit much. I could see the color fading pretty soon after dyeing so probably won’t use this one again. Too bad, because the color really is pretty.

This is Such Great Hair Color!🏆🤩🎉A month ago I thought that I wanted to try being a blond so I used a blond hair colorant. However, I forgot that I had conditioner on the bottom half of my hair. Therefore, the bottom half of my waist long hair was black, and the top of my head was blonde!😂🙄I used this violet black and now my hair is evened out to a nice, violet black. It covered up my grays too and everything looks good. So, I am especially happy with this Féria!However, I should mention that I always keep on hair color for 1 hour. So, I did leave this hair color on for that amount of time especially since I had half blonde and half black hair beforehand.Hope something here was of use to you.