Clairol Professional Creme 20 Volume Hair Developer,16oz

I've used a couple different developers for my hair, and this one is one of the better ones I've found. A big part of the hair bleaching process depends on the bleach you use, but just as much a part of that process is the developer, so it's important you have a good product for both parts. This developer didn't strip my hair or leave it feeling that dry, delicate post bleach feel. I really liked it, and especially for the price. I'd recommend it to anyone who's doing their hair at home.

Great creamy toner for blue bleach does a great job a lifting the colour. I’m a natural brunette and had several different box size in my hair, including a black purple and this mixture was able to take me to a platinum blonde.

Good 20 Volume Peroxide Reliable lifting power and easy to mix. Works well for coloring and lightening

I’ve been using the Clairol Professional Crème Permanente 30 Volume Hair Developer (16 oz) for several at-home coloring sessions, and it consistently delivers excellent lift and smooth application. The creamy texture makes mixing with dye easy and doesn’t drip when applying with a brush, which is a huge help when you’re working by yourself. What impresses me most is the professional-grade results without the salon price. It lifted my hair several shades bright and stayed soft afterward, and it provides fuller gray coverage without being harsh. The 30-volume strength is just right for most permanent colors, and the price—around $0.31 per ounce—is fantastic compared to salon brands. Plus, the bottle is sturdy and lasts for multiple uses. For anyone DIY-ing their color, this developer is trustworthy and cost-effective.

Makes you blond.