London Lasting Finish 25HR - 400 Natural Beige - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz

I hope this never gets discontinued!! It used to be sold in drugstores but is now only available online, so I hope it is not on its way to being extinct! I have been using this for so many years, I can't find any other brand that goes on my skin so perfectly and smoothly without looking grainy or too matte or textured, etc. It is absolutely perfect with the best coverage and staying power.

I never really knew much about this company before Rimmel. I knew that Amy Winehouse used their eyeliner. I then heard about this Foundation and how great it was. Well they were not lying. This is the perfect coverage for me. It covers the imperfections and the redness in my face, but does not look like a mask.

I started using Rimmel foundation years ago, and after stores quit carrying it I checked on eBay and Amazon and have been able to find it although the price is 3 times more now, but still cheaper than some brands. I do like this makeup and it last throughout the day, dries quickly and protects your skin all day long.

I have used various Rimmel products for years. I tried this foundation because it offers several factors I look for in a foundation--long-wear and SPF plus coverage. I have combination skin and want/need a foundation that will stay put and not fade after several hours or start to slide off my skin. This is a long-wearing makeup--as for 24 hr's long, well, I don't know about that because I remove my makeup prior to going to bed. I can get through the day with it, though, with maybe some blotting around the nose and forehead. I appreciate the SPF in the makeup too although, I do wear some extra sunscreen under the foundation for added protection. Since it is a long-wearing makeup I remove it with micellar water or a makeup tissue first and then use my cleanser. However, at the same time even though this makeup is long-wearing I am not sure it is sweat-proof? (because on hot days I have to blot more, maybe just my skin type too, probably not the best for oily skin in hot weather). Also, consider yourself fortunate if you can find your foundation shade on this particular site offering because there is a limited amount of colors. Since it is kind of a matte type makeup due to the long lasting properties dry skin types might need moisturizer to prevent drag when spreading or may find it too heavy--plus makeup can sometimes accentuate wrinkles too. At the same time it is competitively priced to higher end brands and comes in a pump bottle which protects the efficacy of the product compared to a bottle with an open top that gets dumped on your hand or finger to apply and can get contaminated with bacteria as a result. Another competitive makeup product out there.

Total review says it all! This is a great full coverage Foundation. It does not feel heavy and dry. The only thing I find kind of odd is it does feel kind of dewy or just a little bit tacky to the touch even after it being on for a few hours but I don't know if this is because I'm an active person and honestly I'm Into Fitness I'm an athletic type person and I usually have that moist sweat going on just from the heat from the body like that and moisture feeling so it could be that but that being said if you're that type of person a matte finish this going to feel dry on your face is probably not going to be good especially added in the salt then our body is going to naturally secrete and this is perfect I love it even though it has that different texture. I'm going to order the finishing spray and hope that it helps with that odd feeling to the touch not odd feeling to the face!

This foundation is amazing. Natural finish (satin) with very long wear time. I feel it’s better than a lot of high end foundations. Thanks to YouTube Emily Noel for this recommendation!!!!! You also can’t beat the price.

This is a matte foundation that does not hold up to my oily skin. Within an hour of application, my oils are coming through and this sinks into my smile lines and creates wrinkles I never knew I had. I do not have many wrinkles and this one makes me look 80 years old. The loreal true match super blendable foundation holds up nicely and also the loreal true match nude serum foundation (also very flattering on the skin).

Love this makeup

Esta base la compré 2 veces hace algunos años, la conseguía en una farmacia que se llama Boots, y estoy casi segura de que venía en un tipo de blister, o sea con empaque. Me dió mucho gusto que Amazon la vendiera! Es una base muy económica de supermercado o farmacia de cualquier tienda. Pero su cobertura es muy buena, y deja un acabado hermoso, realmente dura mucho. Para mí es una joyita. No me gusta que no venga sellada, sin embargo no parece usada ni maltratada. Llegó abierta, en una enorme sobre de burbujas. Ojalá vendieran más tonos, solo encontré este un poco más oscuro de lo que necesito, pero veré como me funciona. Esta base debería ser mucho más conocida y vendida. No podía dejar de comprarla.