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🚀 Elevate Every Frame — The Alpha 7 IV is your ultimate creative edge.
The Sony Alpha 7 IV is a cutting-edge full-frame mirrorless camera featuring a 33MP backlit Exmor R sensor, 4K 60p video with 10-bit color, and ultra-responsive real-time Eye AF. Designed for hybrid shooters and content creators, it offers an ergonomic vari-angle touchscreen, advanced autofocus, and seamless live streaming capabilities, making it the definitive tool for professional photography and videography.


















| ASIN | B09JPCB3WR |
| Age Range Description | Adult |
| Aperture modes | F1.8 |
| Are Batteries Included? | Yes |
| Aspect Ratio | 16:9, 4:3 |
| Aspect ratio | 16:9, 4:3 |
| Auto Focus Technology | CIF |
| Autofocus | Yes |
| Autofocus Points | 46 |
| Available Memory Slots | 2 |
| Best Sellers Rank | 22,277 in Electronics & Photo ( See Top 100 in Electronics & Photo ) 50 in Mirrorless Cameras |
| Bit Depth | 10 Bit |
| Box Contents | A7M4, Rechargeable Battery NP-FZ100, AC adaptor, Power cord, Shoulder strap, Body cap, Accessory shoe cap, Eyepiece cup, USB-A to USB-C cable (USB 3.2) |
| Brand Name | Sony |
| Camera Flash Type | Built-In |
| Camera Lens | telephoto lens |
| Colour | Black |
| Compatible Devices | Sony |
| Compatible Flash Memory Type | SDHC |
| Compatible Mountings | Sony E |
| Compatible mountings | Sony E |
| Continuous Shooting Speed | 10 FPS |
| Country of Origin | China |
| Customer Reviews | 4.5 out of 5 stars 675 Reviews |
| Data Transfer Rate | 10 Gigabits Per Second |
| Digital Zoom | 2 x |
| Digital-Still | Yes |
| Display Fixture Type | Articulating |
| Display Maximum Resolution | 3690 x 2048 |
| Display Type | LCD |
| Dots Per Screen | 3.69 millions de points |
| Effective Still Resolution | 33 MP |
| Expanded ISO Minimum | 50 |
| Exposure Control | Automatic, Manual |
| File Format | MPEG-4 |
| Flash Memory Bus Interface Type | Serial |
| Flash Memory Supported Size Maximum | 32 GB |
| Flash Memory Type | SDHC |
| Flash Memory UHS Speed Class | [UHS-I] |
| Flash Memory Video Speed Class | 4 |
| Flash Modes Description | Automatic |
| Flash Sync Speed | 1/200 ou 1/250 secondes |
| Focus Features | Hybrid |
| Focus Mode | Automatic AF (AF-A) |
| Focus Type | Auto Focus |
| Form Factor | Mirrorless |
| Generation | 4 UK |
| Hardware Interface | Bluetooth |
| Has Color Screen | Yes |
| Image Capture Type | Stills & Video |
| Image Stabilization Type | Digital, Optical |
| Image stabilisation | Digital, Optical |
| Item Type Name | Mirrorless Camera |
| Item Weight | 987 Grams |
| JPEG Quality Level | Basic, Fine, Normal |
| Lens Construction | Multi-coated |
| Lens Type | 50mm |
| Manufacturer | Sony |
| Manufacturer Part Number | ILCE7M4B.CEC |
| Maximum Aperture | 3.5 f |
| Maximum Display Resolution | 33 MP (approximation based on image sensor resolution) |
| Maximum Image Size | 33 MP |
| Maximum Shutter Speed | 1/8000 Seconds |
| Metering Methods | Evaluative |
| Minimum Shutter Speed | 1/4 Seconds |
| Model Name | ILCE-7M4 |
| Model Number | ILCE7M4B.CEC |
| Model Series | Alpha |
| Movie Mode | Yes |
| Network Connectivity Technology | USB, Wi-Fi |
| Night vision | No |
| Number of Diaphragm Blades | 5 |
| Number of Items | 1 |
| Optical Zoom | 2 x |
| Optical zoom | 2 x |
| Phase Detection Sensor Points | 1 |
| Photo Sensor Size | Full Frame (35mm) |
| Photo sensor technology | CMOS |
| Product Features | Video recording |
| Real Angle Of View | 64.3 Degrees |
| Rear Webcam Resolution | 33 MP |
| Remote Included | No |
| Screen Size | 3 Inches |
| Self Timer | 10 Seconds |
| Sensor Type | CMOS |
| Series Number | 7 |
| Shooting Modes | Automatic |
| Skill Level | Professional |
| Specific Uses For Product | Videography, Photography |
| Supported Image Format | JPEG, MPEG-4 |
| Supported file format | MPEG-4 |
| Total Still Resolution | 33 MP |
| Total USB 2.0 Ports | 1 |
| Total USB 3.0 Ports | 1 |
| Total USB Ports | 1 |
| Total Video Out Ports | 1 |
| Touch Screen Type | Capacitive |
| Unit Count | 1.0 count |
| Video Capture Resolution | 2160p |
| Video Output | HDMI |
| Viewfinder Magnification | 0.70x |
| Viewfinder Type | Electronic |
| White Balance Settings | Auto, Cloudy, Color Temperature, Custom, Daylight, Flash torch, Fluorescent, Incandescent, Kelvin |
| Wireless Technology Type | Bluetooth, Wi-Fi |
| Write Speed | Scatto continuo: 10 fps, Registrazione video: circa 100 MB/s |
| Zoom | Optical Zoom |
N**A
The perfect hybrid workhorse, if you can live with the crop
I upgraded to this from my old A7III because I needed something that could handle both high-res product shots for work and decent video for my own projects, and this thing is a beast. The autofocus is genuinely sticky—I can wave a product in front of the lens or turn my back to the camera, and it instantly locks back onto my eye the second I turn around. It’s miles ahead of the older models where you’d have to pray it stayed in focus during movement. The video quality is stunning, especially the 10-bit color which lets me actually grade my footage without it falling apart. I was worried about the overheating issues people talk about, but I’ve run it for 45-minute interviews in 4K without a single warning, though I do keep the screen flipped out just in case. The "Active" stabilization mode is a lifesaver for handheld shots; it adds a tiny crop, but it smooths out those micro-jitters so well I've stopped bringing my gimbal for quick run-and-gun shoots. That said, the 1.5x crop when you shoot 4K 60p is the only real annoyance. It basically turns your 24mm wide lens into a 35mm, so you have to plan your lenses accordingly if you want slow motion. But honestly, for a camera that does photo and video this well in one body, it's a trade-off I'm willing to make. If you're on the fence between this and the SIII, get this if you need the megapixels for photos; you won't regret it.
A**E
Amazing camera!
After moving to the Sony FX3 for video, I decided to switch to Sony for photography, and well, wow! This is a fantastic camera, I’m using it currently with the standard f1.8 38mm lens and the f1.4 85mm g-master lens and I’m blown away, even with the “standard lens”, but stick a g master lens and it goes up another 10 notches in image quality. It’s not cheap, but it is very good. The eye tracking is decent and can make it easier to get in focus shots, especially if the subject is moving, I’ve used it with human and dog subjects and it really has performed well. You don’t get much in the box, the charger, a strap and a battery, I opted for body only since I had lenses for the FX3 and wasn’t interested in the kit lens since I mostly use prime lenses. It’s not light by any stretch, but it feels sturdy with a metal housing and exudes quality. It can take a full size SD card (just make site it’s fast enough) and also cfexpress type a cards, so there’s options there as well.
J**S
Great for video and photography
Good upgrade, used for photography and videography and with the likes of a cage and some extra accessories this is brilliant value for money compared to something like FX3
C**N
Great Camera
Works well. Good size and comfortable to use. Focuses well and has facial tracking. ISO good, noise doesn't creep in until around the 5000 mark but noise reduction can easily fix that. Good value for money.
M**W
Good
Good
B**Z
Unreliable, no warranty from Sony
Shutter failed after 66000, rated for 200k plus. Despite being within warranty, Sony say fault was caused by 'physical damage' At the time of failure, camera had taken 600 images that evening, and the fault can be seen happening on the RAW files - the timestamps between ok and faulty show a half second difference, yet Sony are saying this is not a part failure but 'damage' Nice camera when it worked, but now arguing with Sony as they want £280 to fix a fault which should be repaired under warranty.
T**W
Takes great pictures and an good all arounder
Good value for money and packed with features and has a really good autofocus and selection of lenses, the flip out screen comes in very useful too
S**B
Very good
I think for a full appreciation of this (and other) cameras it is better to refer to photographic sites. I am very happy with my purchase, but please do full research to ensure this camera (or any camera) matches with your needs and type of photography.
I**N
Une performance exceptionnelle après une petite mise au point !
J'utilise le Sony Alpha 7 IV depuis presque un an, et il a largement surpassé mes attentes, tant en photographie qu'en vidéo. Au début, j'ai rencontré un léger problème de chauffe, mais après avoir ajusté un paramètre, le souci a été résolu de manière efficace. La qualité d'image est tout simplement remarquable, avec des détails nets et des couleurs éclatantes. En mode vidéo, la fluidité des séquences et la richesse des détails capturés sont impressionnantes. Le capteur performant associé à une gamme d'objectifs compatibles offre une polyvalence exceptionnelle pour diverses situations de prise de vue. La prise en main est intuitive, et la construction solide du boîtier inspire confiance. Les commandes sont bien disposées, facilitant l'ajustement rapide des paramètres, et l'écran tactile est un atout précieux. Après avoir résolu le problème de chauffe, la performance générale de l'appareil s'est révélée fiable et constante. Que ce soit pour des clichés en basse lumière, des portraits détaillés ou des vidéos professionnelles, le Sony Alpha 7 IV excelle dans tous les domaines. En conclusion, malgré le petit hic initial, le Sony Alpha 7 IV se positionne comme un choix exceptionnel pour les passionnés de photographie et de vidéographie. Je le recommande vivement pour sa qualité d'image exceptionnelle et sa fiabilité à long terme.
S**T
Sony kalitesi
Harika bir ürün son derece beğendim teşekkür ediyorum
T**R
Still an Excellent Full-Frame Camera in 2026
TL;DR: I bought the A7 IV at a discount after the A7 V was released, and for my use, I think I made the right choice. The A7 V has some meaningful advantages, particularly for video, but for macro and portrait photography, the A7 IV's low-light performance, autofocus, controls, and overall image quality make it an excellent value. I bought the A7 IV in 2026 when it was discounted after the release of the A7 V. I mainly use my cameras for macro and portrait photography, so I didn't feel that the A7 V's better video features, pre-capture, and faster readout were worth paying the extra money for. Low-light performance was one of the things I cared about most, especially since I already own an A6700 and wanted to see how much of a difference going full-frame would actually make. In good lighting, both cameras produce excellent images, and honestly, I think most people would struggle to tell them apart. Low light is where I noticed a much bigger difference. In my experience, I get images I'm happy with up to around ISO 3200 on the A6700, while the A7 IV is still quite usable around ISO 6400. If I really need the shot, I can push the A7 IV to ISO 12500 and still get something that looks good enough for a small print or social media, although there is obviously more noise at that point. The A6700 has the newer AI processing chip, which the A7 IV doesn't have, but I haven't found the A7 IV's autofocus to be a problem at all. It's excellent. I really have to push both cameras pretty hard, and use a very good native lens, before I can notice much of a difference in autofocus performance. Video is a different story. Once you switch the A7 IV to 4K 60 fps, it goes into an APS-C crop mode. The A6700 also has the advantage of oversampling from a higher-resolution sensor, so I find its 4K footage to be slightly sharper. And if slow motion is important to you, the A6700 can shoot 4K at 120 fps, which the A7 IV can't do. I was also curious about the size difference between the two cameras. Looking at the specifications, I expected the A7 IV to feel significantly bigger, but in practice the difference was smaller than I expected. What I really appreciate is everything that comes with that slightly larger body. The extra control wheel, additional custom buttons, and especially the larger grip make the A7 IV much more comfortable for me to use. The viewfinder is also larger than the A6700's. It's not something I'd consider a dealbreaker on the A6700, but once you use them side by side, the difference is noticeable. Overall, I'm very happy with the A7 IV. At the price I paid, I think it's an excellent value, and I don't regret choosing it over the A7 V. I've now used the A7 IV alongside my A6700 and also had the chance to compare it with my friends' A7 Vs. After doing that, I honestly think I made the right choice for how I use my camera.
T**G
Plotselinge terugbetaling zonder levering
Jammer dat mijn bestelling plotseling word geannuleerd. Helemaal blij met een mooie, 2e hands prijs en dan dit..
P**Z
¡Excelente servicio y entrega rápida para la increíble Sony A7IV!
Estoy encantado con mi reciente compra de la cámara Sony A7IV a través de Amazon. Desde el momento en que realicé mi pedido hasta la entrega final, la experiencia ha sido excepcional. En primer lugar, quiero destacar el excelente servicio al cliente que recibí por parte de Amazon. Tuve algunas dudas sobre las especificaciones de la cámara y su compatibilidad con ciertos accesorios, así que me puse en contacto con el equipo de atención al cliente de Amazon. Fueron extremadamente amables, pacientes y conocedores, brindándome toda la información que necesitaba para tomar una decisión informada. Una vez que realicé mi pedido, quedé impresionado por la rapidez con la que la cámara Sony A7IV llegó a mi puerta. El proceso de envío fue eficiente y recibí actualizaciones constantes sobre el estado de mi paquete. Incluso llegó antes de lo esperado, lo cual fue una agradable sorpresa. Ahora, hablemos sobre la cámara en sí. La Sony A7IV es una verdadera joya para los entusiastas de la fotografía. Su calidad de imagen es asombrosa y los detalles que captura son simplemente impresionantes. Los colores son vibrantes y precisos, y la resolución es excepcional. La cámara ofrece una gran cantidad de características y opciones de personalización, lo que permite a los usuarios ajustarla según sus necesidades específicas. La ergonomía de la Sony A7IV es excelente. Tiene un diseño elegante y bien construido que se siente cómodo en la mano. Los controles están bien ubicados y son fáciles de usar, lo que facilita la captura de fotos y la navegación por los menús. Otra característica destacada es el sistema de enfoque automático de la cámara. Es rápido, preciso y funciona de manera excepcional, incluso en situaciones de poca luz o sujetos en movimiento. Esto hace que sea una opción ideal tanto para fotógrafos profesionales como para aficionados apasionados. En resumen, estoy extremadamente satisfecho con mi compra de la cámara Sony A7IV a través de Amazon. El servicio al cliente excepcional, la entrega rápida y confiable, y la calidad sobresaliente de la cámara hacen de esta una experiencia de compra inmejorable. Recomiendo encarecidamente tanto a Amazon como a la Sony A7IV a todos los amantes de la fotografía que buscan una cámara de alta gama. ¡No te decepcionará!
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3 days ago
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