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Marketing For Dummies [Hiam, Alexander] on desertcart.com. *FREE* shipping on qualifying offers. Marketing For Dummies Review: Excellent for "dummies", but useful for anyone that wants to get more out of their marketing actions - excellent book for giving you the basics or marketing, and getting you to think with the bigger picture. Includes not only the bigger picture, but also useful details and things you can do right away, without a big budget (or with only a shoe-string budget), to start marketing whatever it is you need to market. Well written and well-thought-through, written by someone who obviously knows his stuff and wants others to be able to think with and use the information being presented. I would recommend it for anyone try to wrap their wits around and trying to figure out what to do first or where to start, or even for someone who is already got some marketing actions going, and wants to be more return on his or her promotion. Review: All around good- great for college course or entrepreneurial marketing help - I used this as an aid in a graduate level marketing class. Great refresher, plus if you own a business there is news you can use in here to promote your own business. A good buy.
| Best Sellers Rank | #4,423,498 in Books ( See Top 100 in Books ) #872 in Global Marketing (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (83) |
| Dimensions | 7.3 x 0.9 x 9.2 inches |
| Edition | 4th |
| ISBN-10 | 1118880803 |
| ISBN-13 | 978-1118880807 |
| Item Weight | 1.1 pounds |
| Language | English |
| Print length | 384 pages |
| Publication date | May 5, 2014 |
| Publisher | For Dummies |
M**Y
Excellent for "dummies", but useful for anyone that wants to get more out of their marketing actions
excellent book for giving you the basics or marketing, and getting you to think with the bigger picture. Includes not only the bigger picture, but also useful details and things you can do right away, without a big budget (or with only a shoe-string budget), to start marketing whatever it is you need to market. Well written and well-thought-through, written by someone who obviously knows his stuff and wants others to be able to think with and use the information being presented. I would recommend it for anyone try to wrap their wits around and trying to figure out what to do first or where to start, or even for someone who is already got some marketing actions going, and wants to be more return on his or her promotion.
T**8
All around good- great for college course or entrepreneurial marketing help
I used this as an aid in a graduate level marketing class. Great refresher, plus if you own a business there is news you can use in here to promote your own business. A good buy.
L**R
I needed this book.
Comprehensive and detailed. More than I could handle on readthru. Using very successfully as a reference.
M**L
Informative and thought provoking
It was better than expected and very thought provoking
F**R
Marketing for the New Entrepreneur
This book is extremely informative. It covers so many aspects of business. It's a must read. Also a great reference book as well.
S**M
He told me that it was easy to understand and was very helpful
I got this for a young man I know in prison. When he gets out, he hopes to work in marketing. He told me that it was easy to understand and was very helpful.
B**R
Five Stars
Lots of practical information, well organized.
R**A
Five Stars
Very good book for beginners.
G**A
Quick delivery, product exactly like in the description. Thank you :)
D**E
Great and easy to read
M**D
A bit American.
A**N
Everything you need to know about marketing in one
A**R
Good background
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