--- product_id: 348264859 title: "Prime for Perfection, Hair Color Primer, Preps Hair & Creates Smooth Base for Flawless Color, Gentle & Nourishing Formula, 4 Fl Oz (118 mL)" brand: "madison reed" price: "1435047₫" currency: VND in_stock: true reviews_count: 6 category: "Madison Reed" url: https://www.desertcart.vn/products/348264859-prime-for-perfection-hair-color-primer-preps-hair-and-creates store_origin: VN region: Vietnam --- # 20 min prep time Paraben & ammonia free 4 fl oz nourishing primer Prime for Perfection, Hair Color Primer, Preps Hair & Creates Smooth Base for Flawless Color, Gentle & Nourishing Formula, 4 Fl Oz (118 mL) **Brand:** madison reed **Price:** 1435047₫ **Availability:** ✅ In Stock ## Summary > ✨ Prime your hair, perfect your color, own your glow! ## Quick Answers - **What is this?** Prime for Perfection, Hair Color Primer, Preps Hair & Creates Smooth Base for Flawless Color, Gentle & Nourishing Formula, 4 Fl Oz (118 mL) by madison reed - **How much does it cost?** 1435047₫ with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vn](https://www.desertcart.vn/products/348264859-prime-for-perfection-hair-color-primer-preps-hair-and-creates) ## Best For - madison reed enthusiasts ## Why This Product - Trusted madison reed brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Time-Smart Prep:** Just 20 minutes of processing 24-48 hours before coloring for optimal results. - • **Trusted Quality:** From Madison Reed, a brand committed to luxurious, safer hair color experiences. - • **Easy Application:** Single 4 fl oz tube with gloves & cap, designed for shoulder-length hair and effortless use. - • **Flawless Color Base:** Preps hair by removing buildup for true-to-tone, vibrant color every time. - • **Gentle & Nourishing:** Formulated without parabens or ammonia, ensuring healthy, smooth hair ready for color. ## Overview Madison Reed Prime for Perfection is a 4 fl oz pre-color hair primer that removes excess buildup and artificial color residue to create a smooth, healthy base for flawless, true-to-tone hair color. Its gentle, paraben- and ammonia-free formula nourishes hair while optimizing color absorption. Designed for easy use with included gloves and cap, it requires just 20 minutes of processing time 24-48 hours before coloring. Ideal for professionals and color enthusiasts seeking salon-quality results at home. ## Description desertcart.com : Madison Reed Prime for Perfection, Hair Color Primer, Preps Hair & Creates Smooth Base for Flawless Color, Gentle & Nourishing Formula, 4 Fl Oz (118 mL) : Beauty & Personal Care Review: Products is watery. Use common sense by draping towels on neck and basin . Slowly apply. - I have been using Madison Reed to color my hair since 2019. I have been so pleased with the quality of not only the permanent dye (it is made in Italy), but the whole kit. No resorcinol is very important to me as users of darker hair colors have higher ratios of cancer than our lighter haired sisters. My hair was looking darker than it should have as I always use MR Tuscany brown which is medium brown with gold. I purchase Prime for Perfection and did my first application yesterday. Yes, it was watery I had a towel draped on my neck and was over a wash basin as I applied the. Mixture mid length to ends that I divided into two sections. I actually liked how it saturated my hair easily. I used my hands and a wide tooth comb to make sure every strain was saturated leaving the roots alone. Simple, no smell, I pinned hair air up under the cap that was provided. Waited, then shampooed and rinsed. My hair was smooth shiny and I shade lighter. Very pleased and will continue to buy. Review: Do not waste your time or money on this product! - I do not recommend this product. I used it a few years ago with no issues. I read the reviews and in spite of some of those reviews, I went ahead and ordered. Listen to the reviews. 1) It is very liquid which did not bother me. 2) There was no real noticeable difference before and after the product to make me want to use this product again in the future. 3) The smell is awful. A week later and I am still smelling what can only be described as liquid plumber drain cleaner still seeping from my hair/scalp. And I even went to get my hair trimmed and had the stylist wash it twice with Kerastane shampoo and conditioner. It's summer and even when I work out in the morning (inside a gym), and my hair is sweaty - the awful smell starts! It's that bad. I have very dark brown hair. I have used (and love) Madison Reed products including their hair color since early 2020 and no issues. The hair color covers my gray hairs (probably 40% gray if not for Madison Reed) so everything else works great. I even use the daily shampoo and conditioner - and switch off and on with Oribe (for the smell) but even Oribe can't get rid of the current stench from this product. ## Features - THE ESSENTIAL PREP STEP: First things first, use this essential pre-color prep step before you color for better results. Madison Reed Prime For Perfection works as a primer for your hair, removing excess buildup that causes color to look dull or too dark. The result? Gorgeous, fresh & flawless hair color with true-color results. - FOR HEALTHY-LOOKING HAIR: Our gentle hair-loving formula creates a smooth base so that your hair can optimally receive new color for hair that looks and feels healthier, fresh and downright fabulous. 100% Paraben-Free, Ammonia-Free & Cruelty-Free. - FRESH & FLAWLESS COLOR: Madison Reed Prime for Perfection penetrates the hair cuticle, dissolves previous artificial color build-up, and washes away artificial color, creating the optimal base for color application without affecting your underlying natural hair color. Each tube contains 1 application for shoulder-length hair and includes 1 pair of gloves & 1 protective cap. - EASY TO USE: Gentle enough to use every time you color, but we recommend using every 3-4 times you color, or whenever your color looks too dull or too dark. Apply to dry hair, and use 24-48 hours prior to coloring. Follow with Madison Reed Radiant Hair Color. Make time to prime - about an hour total with a processing time of 20 minutes. - ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. Our company is founded on the belief that we all deserve better. Better hair color made with better ingredients, and better care for not only our hair, but for our clients and community. Our CEO + Founder believed this so deeply that she named the company after her daughter, Madison Reed. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B098G971HF | | ASIN | B098G971HF | | Best Sellers Rank | #100,220 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #793 in Hair Color | | Brand Name | Madison Reed | | Container Type | Tube | | Customer Reviews | 3.6 3.6 out of 5 stars (140) | | Full Cure Time | 20 Minutes | | Hair Color Permanence | Permanent | | Hair Type | Dry | | Item Form | Cream | | Manufacturer | Madison Reed | | Manufacturer | Madison Reed | | Manufacturer Part Number | UPRIME-AMZ | | Material Features | Cruelty Free | | Material Type Free | Paraben Free | | Number of Items | 1 | | Package Dimensions | 6.65 x 3.23 x 1.73 inches; 6.38 ounces | | Product Benefits | Hair color primer removes excess hair color buildup that causes over-darkening; creates smooth base before applying permanent color. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free. Leaping bunny certified: cruelty-free. | | UPC | 814474024734 | | UPC | 814474024734 | | Unit Count | 4.00 Fluid Ounces | ## Product Details - **Brand:** Madison Reed - **Hair Type:** Dry - **Item Form:** Cream - **Package Information:** Tube ## Images ![Prime for Perfection, Hair Color Primer, Preps Hair & Creates Smooth Base for Flawless Color, Gentle & Nourishing Formula, 4 Fl Oz (118 mL) - Image 1](https://m.media-amazon.com/images/I/51kuDwFVZUS.jpg) ## Questions & Answers **Q: Do I wait for my hair to dry after using this and then color it? Directions unclear.** A: Yes. Only color your hair when it’s dry. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Products is watery. Use common sense by draping towels on neck and basin . Slowly apply. *by F***D on June 19, 2025* I have been using Madison Reed to color my hair since 2019. I have been so pleased with the quality of not only the permanent dye (it is made in Italy), but the whole kit. No resorcinol is very important to me as users of darker hair colors have higher ratios of cancer than our lighter haired sisters. My hair was looking darker than it should have as I always use MR Tuscany brown which is medium brown with gold. I purchase Prime for Perfection and did my first application yesterday. Yes, it was watery I had a towel draped on my neck and was over a wash basin as I applied the. Mixture mid length to ends that I divided into two sections. I actually liked how it saturated my hair easily. I used my hands and a wide tooth comb to make sure every strain was saturated leaving the roots alone. Simple, no smell, I pinned hair air up under the cap that was provided. Waited, then shampooed and rinsed. My hair was smooth shiny and I shade lighter. Very pleased and will continue to buy. ### ⭐ Do not waste your time or money on this product! *by K***U on July 18, 2025* I do not recommend this product. I used it a few years ago with no issues. I read the reviews and in spite of some of those reviews, I went ahead and ordered. Listen to the reviews. 1) It is very liquid which did not bother me. 2) There was no real noticeable difference before and after the product to make me want to use this product again in the future. 3) The smell is awful. A week later and I am still smelling what can only be described as liquid plumber drain cleaner still seeping from my hair/scalp. And I even went to get my hair trimmed and had the stylist wash it twice with Kerastane shampoo and conditioner. It's summer and even when I work out in the morning (inside a gym), and my hair is sweaty - the awful smell starts! It's that bad. I have very dark brown hair. I have used (and love) Madison Reed products including their hair color since early 2020 and no issues. The hair color covers my gray hairs (probably 40% gray if not for Madison Reed) so everything else works great. I even use the daily shampoo and conditioner - and switch off and on with Oribe (for the smell) but even Oribe can't get rid of the current stench from this product. ### ⭐⭐⭐⭐⭐ Just what I needed to fix DIY color! *by S***A on May 7, 2023* I have naturally brown-black/dark brown hair. Over the pandemic I decided to bleach my hair, as one does, and was blonde for a while. I slowly starting working in low lights to bring my hair back to my natural color as it grew out. I eventually got impatient and dyed my hair allover with a mix of 4NN and 4G dye. (I had been using 4NN to cover up grays at my roots and it was matching my natural hair color. I mixed in a little 4G as well for the ends, as my hair gets a little warm tint in the sun. I was expecting the result to be dark, but it was so inky/black looking. I lived with it for a few months to see if it would wash out/fade over time but it didn't change too much. I stumbled on this product, and thought it would be good to try before dyeing my ends again. This product is meant to be used immediately before dyeing your hair, but I decided to see the results before moving forward with the dye, and am super happy with it! I'm not going to dye my ends further at this point. Note: this product is essentially a liquid. I was expecting it to be more creamy based on the type of container and the illustrations in the instructions. There was definitely a little spillage, but ultimately I didn't need too much product to fully saturate my hair. I think I should be able to get 2 more uses out of it, which is great (my hair is fairly thick, layered, and mid-length -- about 2" past my collar bones at its longest point). As for impact on hair textured -- I just used it last night, but I don't feel like it dried out my hair at all. I shampooed twice per the instructions but then moved forward with my regular conditioner and leave-in products as I wasn't going to be dyeing my hair further at that time. If there's a notable change in the dryness of my hair that I think is attributable to this product, I'll post an update. Overall, this product delivers exactly as advertised. If you feel like your hair color is too intense or inky or dull, I'd suggest giving this a try!! ## Frequently Bought Together - Madison Reed Prime for Perfection, Hair Color Primer, Preps Hair & Creates Smooth Base for Flawless Color, Gentle & Nourishing Formula, 4 Fl Oz (118 mL) - Madison Reed Radiant Hair Color Kit, Light Neutral Brown for 100% Coverage of Resistant Gray Hair, Ammonia-Free, 7.5NNA Umbria Light Brown, Permanent Hair Dye, Pack of 1 - Madison Reed Color Reviving Gloss, Espresso - Brown, Semi-Permanent Hair Dye, Enhances Hair Color & Corrects Tone, Adds Brilliant Shine, Keratin & Argan Oil, 4 Fl Oz (118 mL) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vn/products/348264859-prime-for-perfection-hair-color-primer-preps-hair-and-creates](https://www.desertcart.vn/products/348264859-prime-for-perfection-hair-color-primer-preps-hair-and-creates) --- *Product available on Desertcart Vietnam* *Store origin: VN* *Last updated: 2026-06-09*