---
product_id: 335781106
title: "Influence : The Psychology of Persuasion (New and Expanded)"
price: "691151₫"
currency: VND
in_stock: true
reviews_count: 13
url: https://www.desertcart.vn/products/335781106-influence-the-psychology-of-persuasion-new-and-expanded
store_origin: VN
region: Vietnam
---

# Influence : The Psychology of Persuasion (New and Expanded)

**Price:** 691151₫
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Influence : The Psychology of Persuasion (New and Expanded)
- **How much does it cost?** 691151₫ with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vn](https://www.desertcart.vn/products/335781106-influence-the-psychology-of-persuasion-new-and-expanded)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

In the new edition of this highly acclaimed new York Times bestseller, Robert Cialdini seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Robert Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this Science. You’ll learn cialdini’s universal principles of influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s principles of persuasion: reciprocation commitment and consistency social proof liking authority scarcity unity, the newest principle for this edition understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—influence is a comprehensive guide to using these principles to move others in your direction.

Review: Great book - I received it in completely good condition, no tears, no damages and no folds at all. Buy this book to influence someone or persuade someone.
Review: Must read book to know understand basics of selling and buying - Good book for people who are learning to sell.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #415 in Books ( See Top 100 in Books ) #15 in Analysis & Strategy |
| Customer Reviews | 4.6 out of 5 stars 7,526 Reviews |

## Images

![Influence : The Psychology of Persuasion (New and Expanded) - Image 1](https://m.media-amazon.com/images/I/71SPjJ+UnLL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great book
*by R***O on 10 May 2026*

I received it in completely good condition, no tears, no damages and no folds at all. Buy this book to influence someone or persuade someone.

### ⭐⭐⭐⭐⭐ Must read book to know understand basics of selling and buying
*by S***N on 20 April 2026*

Good book for people who are learning to sell.

### ⭐⭐⭐⭐ less pages
*by A***N on 11 January 2026*

book comes in a good quality but it has only 568 pages instead of 608

## Frequently Bought Together

- Influence : The Psychology of Persuasion (New and Expanded)
- Never Split the Difference: Negotiating as If Your Life Depended on It | Master Negotiation Skills | Proven Techniques for Success in Life & Business
- Thinking Fast and Slow: Master the Art of Decision-Making Biases and Cognitive Psychology in this Comprehensive Guide on Human Thinking

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*Product available on Desertcart Vietnam*
*Store origin: VN*
*Last updated: 2026-05-20*