

There is far more to Switzerland than beautiful scenery, chocolate, watches, faceless bankers, and spotless cities. The real Switzerland is full of surprises and anything but bland. This small, rugged, landlocked country at the heart of Europe has been a confederation since the first three cantons came together in a defensive alliance in 1291. Four national languages are spoken within its borders. Its present twenty-six cantons are largely autonomous and retain their individual characters. In this grassroots democracy real power lies with the people, who exercise it directly through frequent referendums. “Swissness” is, above all, a spirit of independence and of communal involvement. Although it is a model of peace and multicultural cooperation, with one of the highest standards of living in Europe, Switzerland’s prosperity has been hard-won. Historically neutral, it maintains a semi-detached relationship within the European Union. In 2014, a national referendum supported quotas on EU migrants. Despite the several hundred thousand EU nationals living and working within its borders, and almost half a million Swiss working in the EU, this small, resource-poor country appears determined to retain its independence. Culture Smart! Switzerland provides an historical perspective, explores Swiss values and attitudes, and looks at the cultural continuity of festivals and traditions. It helps you navigate the workplace, the neighborhood, and the social scene. It offers crucial insights into Swiss business culture, and more generally on differences in communication style. Swiss people are not always easy to get to know. Proud, industrious, fair-minded, and creative, they respect the individual, which means that while they appreciate clear thinking and direct talking, they avoid confrontation. They will never intrude, yet will willingly help out if asked. Make the effort, and people will respond. Warmth, decency, intelligence, and wit are among the many hidden riches of this fascinating society. Review: Respectful and true - This book truly captures the Swiss essence in a respectful and appreciative way. My late stepfather was Swiss (my mom and I are Latin American, he moved to our contry when they got married) and these pages brought to life so many memories! He trying to fit in a society that doesn't plan long term and time is 'relative', our emotional way to socialize, etc. I remember my mom once asking him by the tenth time in a very flirty way (as customary here) 'Honey, do you love me?, and him looking at her with an expression of confusion all over his face, answering 'Darling, I already told you I love you this morning. I haven't changed my mind.' In the end, we learned a lot from him as well as he from us. Books like these, that can actually help you understand and appreciate a different culture faster, are really a treasure. Thanks to the author for this great work. Totally recommended. Review: I liked it. - T his book gets down to the nitty gritty. It covers all fine needs to understand for any length of stay.



| Best Sellers Rank | #3,400,900 in Books ( See Top 100 in Books ) #407 in Switzerland Travel Guides #821 in Etiquette Guides & Advice #8,767 in Popular Culture in Social Sciences |
| Customer Reviews | 4.4 out of 5 stars 68 Reviews |
C**O
Respectful and true
This book truly captures the Swiss essence in a respectful and appreciative way. My late stepfather was Swiss (my mom and I are Latin American, he moved to our contry when they got married) and these pages brought to life so many memories! He trying to fit in a society that doesn't plan long term and time is 'relative', our emotional way to socialize, etc. I remember my mom once asking him by the tenth time in a very flirty way (as customary here) 'Honey, do you love me?, and him looking at her with an expression of confusion all over his face, answering 'Darling, I already told you I love you this morning. I haven't changed my mind.' In the end, we learned a lot from him as well as he from us. Books like these, that can actually help you understand and appreciate a different culture faster, are really a treasure. Thanks to the author for this great work. Totally recommended.
K**R
I liked it.
T his book gets down to the nitty gritty. It covers all fine needs to understand for any length of stay.
A**L
Interesting and Informative
I’ve been to Switzerland two years in a row now, and reading this book has been interesting and informative. The information is accurate and helpful towards understanding Swiss culture.
B**R
Better options for travelers
Purchased for an upcoming trip to Switzerland. Not what I was expecting. Everything is covered at the bare surface level. For example, in the where to stay section in travel, health, and safety chapter - the author suggests any hotel that fits your budget. While true, that information provides no guidance about hotels or the customs/cultural differences travelers may expect. If you are interested in a pocket guide about culture and customs, you may want to go elsewhere.
M**A
Highly recommend
I have been traveling to Switzerland for quite sometime now. I came across this book ordered it and read it within two days. Very exciting read. It also helps that I majored in history undergrad so this was an easy read for me. I highly recommend it.
P**N
Fascinating in-depth guide
Superbly written, great insights into the Swiss culture. Details not found in any other travel guide such as why the Swiss never drive with the car windows down. Fascinating reading.
S**D
Served purpose
Good overview of the culture
D**O
Switzerland - Culture Smart
Libro muy interesante y agradable de leer para entender y conocer la cultura de Suiza desde varios puntos de vista como: historia, gastronomía, costumbres y tradiciones así como también valores. Añadir una posible mejora y es que las fotos podrían tener un pie de foto explicando la imagen.
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