---
product_id: 321186
title: "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Hardcover – January 1, 2013"
brand: "eric siegel"
price: "1254097₫"
currency: VND
in_stock: true
reviews_count: 4
url: https://www.desertcart.vn/products/321186-predictive-analytics-the-power-to-predict-who-will-click-buy
store_origin: VN
region: Vietnam
---

# Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Hardcover – January 1, 2013

**Brand:** eric siegel
**Price:** 1254097₫
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Hardcover – January 1, 2013 by eric siegel
- **How much does it cost?** 1254097₫ with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vn](https://www.desertcart.vn/products/321186-predictive-analytics-the-power-to-predict-who-will-click-buy)

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## Customer Reviews

### ⭐⭐⭐⭐⭐ Well worth reading and no math needed
*by F***G on February 11, 2014*

Dr. Siegel seems to have written this book for those with limited math skills, but with a desire to better understand the techniques for extracting meaning from big data. Since this describes me, I found the book quite valuable and gave it my highest rating. If you already have a strong grasp of the tools for organizing and interpreting big data, the book will probably not meet your needs.While the author writes well, the Introduction and first chapter skipped around on topics and anecdotes which caused me some initial concern. However, keep going because once past this early stage, the book gained traction quickly. In chapter 2, the author considers ethical concerns arising from predictive analysis. Target's analysis of a woman's buying patterns for pregnancy and Hewlett-Packard's analysis of its own employees for those that may quit both raise thought-provoking issues of whether such analyses are, to use the author's phrase - insight or intrusion. Using predictive analytics to prevent online fraud probably isn't as controversial.The author describes the tools to undertake predictive analysis. Decision trees, ensembles, and ensembles of ensembles may all be used to draw meaning from data. He describes the IBM team's development of Watson for the famous contest on the game show "Jeopardy" when Watson beat two humans who had performed at championship levels on this show. The author details the challenges of natural language processing to enable a machine to derive meaning from spoken English. He goes through examples that illustrate the high-level challenge. The IBM team used the tools of ensembles of ensembles (read the book to understand this) coupled with statistical interpretation to determine the most likely correct answer to any question and to do so faster than the human contestants. This was machine learning at the currently highest level. One of the fascinating points is that art drives machine learning.Can predictive analytics be employed to forecast an individual's actions? The thought seems troubling to me, but the possibility that prediction could be so used must be recognized. Which persons are most likely to favorably respond to a cell phone renewal offer as opposed to interpreting the offer as an opportunity to seek another carrier could have meaningful financial implications to a telecommunications carrier. He describes a predictive modeling undertaken by Oregon to predict which potential parolee is more likely to commit another crime if released from prison. This, too, has real world implications for the potential parolee and society. Once again, predictive analytics challenged me on many levels.Dr. Siegel identifies five effects of prediction. These are: (1) the prediction effect; (2) the data effect; (3) the induction effect; (4) the ensemble effect; and (5) the persuasion effect. I encourage you to read the book to learn about these effects and consider their potential cumulative "effect" on society, for good and ill.

### ⭐⭐⭐⭐⭐ This book is a great overview for anyone who is interested in applying Predictive Analytics.
*by G***5 on February 19, 2014*

As a professional with extensive operations & development background I wish I could have read this book when I began my journey into Data Science. I am someone who has used and built traditional business intelligence tools over the last fifteen years this book is fantastic at framing how Predictive Analytics is being used and for what specific business benefits.The book is intentionally not filled with math formulas (which may turn off some) but it focuses more on use cases of how the businesses around you are leveraging the data they already collect through daily operations. It's about how they are gaining a better insight into where their efforts are best spent to maximize their return on investment or capitalize on a previously masked rich subset of their existing customer base.If you're looking for a technical breakdown of how these algorithms work or are applied there are dozens of other books that Eric recommends as followup (referenced in probably the best notes section of any book I've ever seen).If you want a taste of the kind of information that you'll find in the book you should look on the Predictive Analytic World website for his keynote speech he did in Boston last year. It's a great book overview and convinced me to purchase the book.-Greg

### ⭐⭐⭐⭐ A good introduction for predictive analytics
*by O***T on November 11, 2014*

Clear and concise, this book is a good introduction to predictive analytics... but not only for marketers (although if you're one of them, you probably should read this book). From insurance companies and financial to every sector and company, no one can escape to the temptation to analyze and predict the future, but thankfully in a more "empirical" way: understand the things that happen and the reasons why they happen.This book is not and end in itself. It just open the door to a (ok, maybe now not so) new approach, giving you the tools to see and understand what happens around us under new eyes.

## Frequently Bought Together

- Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
- The AI Playbook: Mastering the Rare Art of Machine Learning Deployment (Management on the Cutting Edge)

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*Last updated: 2026-02-22*