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A**S
Very informative
Easy to read and has wow effects, learned a lot about marketing. Great read and a big value for the beginners like me. Well done to the Allan
E**Y
Enlightening
Excellent book. I would recommend taking notes and complete the plan as you go along. Would highly recommend to everyone interested in owning or running a business:)
M**N
Truly mind blowing
this book is a must for any business owner as it will quite literally tell you where your losing money. If your debating it just get it
C**R
Game Changing
Best book I’ve ever read around marketing. Combines the theory and practical perfectly into an actionable plan.Cannot wait to get stuck in!
D**
Educative
A very educative book and helpful.
E**I
Excellent! A good easy read!
A really good knowledgable book to have and keep you in focus. The one page keeps everything in check for your business
M**.
Good Practical Advice
I read this book after another book pointed out that relying on word of mouth was not a marketing strategy (harsh but true).There is a saying that the best way to wash an elephant is one bit at a time. The plan presented in this book breaks your marketing plan into 9 manageable boxes, which for me fitted very nicely on one A3 page. These 9 boxes essentially comprise the before, during and after stages of your marketing plan.I read this book over the course of 9 or 10 days, reading a chapter a day, reflecting on its contents and filling in one of my boxes. the result is that I have a well thought out but simple marketing plan which I fully understand. I now know what I am doing and more importantly I know why I am doing it.In summary, good practical advice.
K**E
A Brilliant Book that could easily return me 10,000 x my investment in buying it!
I have just spent 10 days reading this book as a refresher in the nitty gritty reality of marketing a new business with a modest marketing budget. I have run two successful businesses in the past - but that was 20 years ago.This year I set myself the challenge to launch my third business, even though I am technically "retired". Allan DIb's down to earth, practical blueprint for marketing is perfect for any small business owner that does not have the budget to fund an army of highly paid MBA graduates, Business Development Directors etc.This book outlines a proven step by step method to help you create a world class business. More importantly it will help you make money.Allan gets across all the key points needed to implement a structured marketing SYSTEM in your business. He does so without any academic jargon or flowery words. His intelligence, personality and sense of humour (after all he is an Aussie!) shine through the book along with all his great practical advice.If you need help with marketing your business BUY THIS BOOK. It will save you time and money. It will make you money.
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