Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)

A quick, easy read full of great advice. If you've taken his MOOC at Coursera, this is a pretty-much-verbatim refresher of all the key points

To the point and well informed perspective on creating a clear customer view within your organisation.

As a big fan of customer centricity I was very impressed by the clarity of this book. I would highly recommend it.

Easy read but lacks the density around calculating the core ideas of CLTV etc.. Of course that’s in the follow up book!

good one

Very clear and usefull book. Companies must follow this customer track. This is the new market challenge for winners of any kind of business.

Customer centricity should be at the forefront of every business venture and this book does a great job of highlighting that.

Peter Fader has written a very important book. In this book, he shakes the tree on the received wisdom & comes down to the brass tracks, Customer centricity. It's a simple subject but if you were to evaluate the implications of it, it's a radical idea with wider ramifications.Peter Fader writes with a deliberative but perceptive voice. As an academic, surprisingly, he does not loose himself in the convolutions of verbosity. He is direct and most importantly, there is a direct call of action. It is upon us, as to what do we take back from this book.

Muy buen libro... interesante concepto del enfoque en los clientes que mejor conviene al negocio. Lo recomiendo mucho para cualquiera que desee estar enfocado en sus esfuerzos de ventas.

In this book, Fader provides a thoughtful and convincing argument for being customer centric vs. a product centric firm. The major tenants of the book are that focusing on every customer is really a focus on no customer. Fader convincingly lays out his argument that a product centric firm grows through increasing production volume (and driving down cost per manufactured unit) but this typically requires product line extensions and expansion into new foreign markets. While many firms have used this strategy to generate a great deal of stock holder value, the long-term future of firms using this product centric strategy are not bright given ubiquitous knowledge, international competition, and lower brand loyalty through exploding competition and the internet.I like Fader's thorough approach and analytical style. The book is an easy read, relatively short (which I appreciate)and very thought provoking. I strongly recommend it to any marketing strategist or CEO.