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| Best Sellers Rank | #433,462 in Books ( See Top 100 in Books ) #297 in Retailing Industry #1,325 in Sales & Selling #2,321 in Marketing |
| Customer reviews | 4.4 4.4 out of 5 stars (102) |
| Dimensions | 17.78 x 1.91 x 22.86 cm |
| Edition | 2nd |
| ISBN-10 | 9781473913011 |
| ISBN-13 | 978-1473913011 |
| Item weight | 635 g |
| Language | English |
| Print length | 352 pages |
| Publication date | 19 December 2014 |
| Publisher | SAGE Publications Ltd |
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