Fudge Professional Everyday Clean Blonde Damage Rewind Shampoo, Daily Purple Toning for Blonde Hair, Bond Repair Technology, 250 ml

Best shampoo for blondes, keeps it nice and bright

Fantastic product Don't need to use too much which means it lasts a while

Excellent for removing brassy tones from highlighted hair - without drying it out.

My favourite blonde shampoo for keeping an ice shade. Does dye scalp will turn purple if on white hair and left for long

Ordered this by mistake thinking it was the normal purple but it’s the everyday one was disappointed with it ovbs not toning my hair like I wanted but ended up loving how soft it made my hair so will continue to use inbetween my normal purple shampoos

I use this shampoo on my bleached blonde hair to keep yellow tones at bay. This one is more gentle than the one that is not for every day. The smell is very nice, it keeps my hair healthy and the colour that I want. It lasts a long time too because you don't need much. It goes on purple but the suds are white. If you want a more intense toning shampoo I would get the black/gray coloured bottle from this brand that isn't the everyday one. I keep this shampoo stocked up as I love it so much. It was reccomended by my previous hairdresser, and I wouldn't use anything else now.

I used to love the Fudge purple shampoo-it was powerful, rich, worked instantly. This Clean Blonde version works gradually and isn't so rich. Everything is stated on the box, my fault I didn't read it carefully. I used it once on fresh highlights and had subtle result. I don't have time for this so I'm not going to use it. Shame but they've changed the formula, don't know why.

Removes brassy tones

This is a not a real fudge professional product, did absolutely nothing and the shampoo is nothing alike the real product. Don’t waste your money on this.

Hellt die Strähnen wieder mehr auf

Been using this for yrs. Very good.

Perfektes Shampoo auch bei täglicher Anwendung geeignet, gut gegen Gelbstich bei grauem Haar

Ist nur so Helllila und nicht intensiv, früher war es dunkellila und viiiieel intensiver. Da jetzt alle Tuben geringfügig anders aussehen, ist das wohl jetzt so :(