AmeriColor (Super Red) - Soft Gel Paste Food Colour, 130ml, Super Red

Finally a food gel that turns red without using half the bottle, just a few drops and I get that vibrate bright red color not a pale red or pinkish red but bright red. I didn’t taste no weird aftertaste from the dye, Bottle size is decent think a small bottle of hot sauce in size. It’s easy to mix in to icing/frosting but be careful will stain your floor/counter if you get the gel directly on it and don’t clean it right away even on your skin of washed off may leave a slight stain for a few days. All in all worth it.

As always, this brand continues to be my go to food coloring gel. It is simple to use, produces a bright red without a ton of product and does nor effect the taste of my cookies. The gel goes a long way, making this is a fabulous value. The color does not bleed into other colors- even white. Plus, it does not turn your mouth red when you get the cookie.

Americolor is the only food dye that I have used that is super in it's color. Wilton cannot produce the color that I need when decorating a cake. Only americolor for me.

In my opinion, this is the best gel on the market. I have used the super red for 14 years and have never had issues with separation when preparing my icing. It is a perfect consistency, has no taste or smell. I love the fact that I can also use it for other colors I am trying to achieve (pale pink, watermelon, deeper pink) as it only takes a tiny bit of color. So, the bottle size last me approximately 6 months. Americolor is the only brand that I trust for my cookies as it is so easy to use for all my baking needs.

My red velvet cake is requested every year. What are we going to do when red dye #40 is banned? I love the red red color.