Who is HiColor hair color for?

HiColor is suitable for dark hair (black to medium brown).

Do I need to bleach my hair before using this?

No, this permanent hair color is designed to lift and deposit color on dark hair in one single step without pre-lightening.

Will this hair color cause brassiness?

No, it features a multi-lift formula that provides intense, long-lasting color while neutralizing unwanted brassy tones.

Does this hair dye help protect my hair?

Yes, it is formulated with an Anti-Breakage Ceramide R Complex that helps condition and protect the hair during the coloring process.

How long does the color processing take?

Processing time is typically 30 minutes at room temperature, making it a quick and efficient way to achieve vibrant color.

Loreal Technique L Oréal Paris Exc Hicolor Cool Lt Brwn

Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

Help Track order

Account Cart

Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

Help Track order

Account Cart

Description

🎯 Elevate your dark hair game—bold color, zero brass, zero wait!

FAST EFFICIENT - Only 30 minutes to salon-quality transformation—no pre-lightening needed
TRUE TO SHADE RESULTS - Permanent color that resists fading and stays vivid
DEEP CONDITIONING CREME - Smooth formula penetrates hair for vibrant, long-lasting color
ONE STEP BRASSY FREE LIFT - Breakthrough tech lifts dark hair 3-4 levels without orange tones
UNIVERSAL HAIR COMPATIBILITY - Formulated for all hair types, from black to medium brown

L'Oréal Excellence HiColor is a permanent hair color specially engineered to lift dark hair 3-4 levels in a single step without brassiness. Its rich, conditioning creme formula delivers intense, true-to-shade color that lasts, with a fast 30-minute processing time and no need for pre-lightening. Ideal for all hair types, it offers professional-grade results at home.

Specifications

ASIN	B000A3XHPM
Best Sellers Rank	#7,178 in Beauty ( See Top 100 in Beauty ) #112 in Permanent Hair Color
Brand	L'OREAL TECHNIQUE
Brand Name	L'OREAL TECHNIQUE
Color	Light Cool Brown
Colour	Light Cool Brown
Container Type	Tube
Customer Reviews	4.2 out of 5 stars 139 Reviews
Full Cure Time	3E+1 Minutes
Hair Color Permanence	Permanent
Hair Type	All
Hair type	All
Item Form	Cream
Item form	Cream
Manufacturer	L'Oreal Paris
Manufacturer Part Number	P1520900
Material Features	Creamy Texture
Number of Items	1
Package information	Tube
Product Benefits	Intense Color Lifting & Toning
Product benefits	Intense Color Lifting & Toning
Recommended Uses For Product	Shading
Suitable Hair Color	Dark Brown
UPC	657201051142
Unit Count	1.74 Milliliters

Reviews

Y**H

Beautiful, Cool-Toned Color That Lasts!

The color has stayed true for weeks without fading, which I really appreciate. If you’re looking for a cool, light brown shade that delivers professional-looking results at home, I highly recommend this product!

3.10.2024

S**Z

Didn’t not completely lift the color on my natural black hair

I left the color on my hair for 30 mins and honestly it just slightly lifted my hair color. Since my natural color is black, unless I come out on the sun, I can see a bit of brown on my hair.

18.03.2026

K**Y

Good product

Good quality high lift brown dye. Does not damage hair.

12.12.2025

J**R

Dye

Didn't do anything

9.09.2026

N**E

Hi lift cool brown on dark brown hair

Worked beautifully 🥰 perfect mushroom brown

31.01.2025

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Farhan Q.

The delivery time was excellent, and the packaging was secure.

2 months ago

Sneha T.

Received my product in pristine condition. Great service overall.

1 month ago

View all Trustpilot reviews

Shop Global, Save with Desertcart

Value for Money

Competitive prices on a vast range of products

Shop Globally

Serving millions of shoppers across more than 100 countries

Enhanced Protection

Trusted payment options loved by worldwide shoppers

Customer Assurance

Trusted payment options loved by worldwide shoppers.

Desertcart App

Shop on the go, anytime, anywhere.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Abdullah B.

Great price for an authentic product. Fast international shipping too!

3 weeks ago

Reema J.

Perfect platform for hard-to-find items. Delivery was prompt.