what is is the shampoo color?

Hi, thank you for reaching out to L'Oreal regarding the Elvive Color Vibrancy Anti-Brass Purple Shampoo. This shampoo is a purple color.

Is this sulfate free?

Hello, As a global leader, L'Oréal is dedicated to rigorous standards of manufacturing excellence that result in the highest product quality. The products we sell meet the most stringent standards for safety. Consumer safety is paramount and we allow no compromise on this issue. All the ingredients we use in a product are listed on the package or the label of the product itself. For products too small to accommodate the list, a separate ingredient list is available on the display unit in the store for your convenience. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names. This product does contain Sulfate. A review of the ingredients that are listed on all of our products or packages will alert you to the presence of this type of ingredient. We hope this information is helpful.

Is this the best purple shampoow? Any other suggestions? How does it smell?

The Fanola is the best purple shampoo I ever bought: https://www.amazon.com/Fanola-No-Yellow-Shampoo-350/dp/B00CGPMEAQ?th=1 This stuff dried out my hair, and made it look dull and frizzy. Try the Fanola its $10 for 1/2 a liter (16.5 ounces) and $15 for a liter (33 ounces).

I have platinum hair with cotton candy pink ends. Will this work with the pink or will it turn it another color? The blonde is getting brassy.

Hi There, thanks for reaching out! Purple shampoo Enriched with purple pigments to instantly neutralize brassy yellow and orange tones and nourish hair in 1 Use. This shampoo should not change your pink color. We thank you for your interest in Loreal!

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L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz

L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz

Product ID: 274572896

Details

Age range (description)
Adult
Brand
L'Oreal Paris
Hair type
Dyed
Item form
Liquid
Scent
Orange

🍊Refreshing orange scent

💜Purple pigments neutralize brassiness

🧴6.7 fl. oz sulfate-free formula

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Description

💜 Say goodbye to brass, hello to bold brilliance!

VIBRANCY BOOST - Enriched with purple pigments to revive highlighted brunette, blonde & grey hair
SULFATE FREE CARE - Gentle formula protects hair health without harsh chemicals
BRASS FREE BRILLIANCE - Neutralizes yellow & orange tones for vibrant color longevity
FRESH CITRUS EXPERIENCE - Delightful orange scent elevates your hair care routine
SALON QUALITY NOURISHMENT - Infused with salicylic acid to maintain scalp and hair vitality

L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo is a 6.7 fl. oz sulfate-free liquid shampoo designed specifically for color-treated hair. Enriched with purple pigments and salicylic acid, it neutralizes unwanted yellow and orange tones in highlighted brunette, blonde, and grey hair, helping maintain vibrant, fresh color between salon visits while delivering a refreshing orange scent.

Specifications

ASIN	B07X4GYKDF
ASIN	B07X4GYKDF
Active Ingredients	Salicylic Acid
Age Range Description	Adult
Best Sellers Rank	#85,594 in Beauty ( See Top 100 in Beauty ) #1,945 in Hair Conditioners
Brand Name	L'Oreal Paris
Customer Reviews	4.4 4.4 out of 5 stars (6,069)
Customer reviews	4.4 4.4 out of 5 stars (6,069)
Date First Available	5 December 2019
Global Trade Identification Number	03600523826940
Hair Type	Dyed
Item Dimensions	6.3 x 3.3 x 17.2 centimeters
Item Form	Liquid
Item Weight	0.23 Grams
Item model number	3600523826940
Liquid Volume	6.7 Fluid Ounces
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	3600523826940
Material Type Free	Sulfate Free
Model Number	3600523826940
Number of Items	1
Other Special Features of the Product	Original
Product Benefits	Anti-Fade
Product Dimensions	6.32 x 3.3 x 17.2 cm; 0.23 g
Recommended Uses For Product	Color Treated Hair
Scent Name	Orange
Suitable Hair Color	Grey
Unit Count	200 Milliliters

Reviews

C**A

Good

14.07.2025

J**Y

This really works

27.02.2026

K**M

This shampoo was great for my hair! I dye it blonde and it really helps keep the brass away. I used it about twice or three times a week and it really was effective for me. You can use it as much or little as you’d like depending on the shade you like your hair to be! Didn’t dry my hair out either. It also didn’t have too strong of a scent for me personally.

13.01.2026

J**N

Great for neutralising yellow tones

17.03.2026

E**N

Great Shampoo! It definitely tones down any brassiness. I was using Matrix purple conditioner and thought that did a good job. The L’Oréal Elvive shampoo does an even better job in my opinion. The scent is pretty good too.

18.08.2025

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