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Buy The Art Of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm by Kelley, Tom online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase. Review: Interesting text Review: This is a little gem of a book for anyone interested in innovation. It focuses on the work of IDEO (one of the most renowned and innovative design companies in the world) and provides an endless number of insights and anecdotal information (although some of the technology examples are starting to look a little dated now. If you are looking for a book that provides academic insights into the innovation process, this is not for you. If you are looking for a practical and pragmatic approach to innovation, then carry on reading. Having read the book from cover to cover, I suspect it is the sort of book you could re-read time and time again and glean something new from it every time. As well as providing an insight into the inner workings of IDEO, it covers the cross-over between design and innovation. This is an important aspect of innovation and something that is often overlooked. A great read. Highly recommended.
| Best Sellers Rank | #29,771 in Books ( See Top 100 in Books ) #630 in Business Management #3,431 in Higher & Continuing Education Textbooks |
| Customer reviews | 4.5 4.5 out of 5 stars (303) |
| Dimensions | 12.9 x 1.9 x 19.8 cm |
| Edition | Main |
| ISBN-10 | 1781256144 |
| ISBN-13 | 978-1781256145 |
| Item weight | 262 g |
| Language | English |
| Print length | 320 pages |
| Publication date | 17 March 2016 |
| Publisher | Profile Books Ltd |
T**A
Interesting text
S**E
This is a little gem of a book for anyone interested in innovation. It focuses on the work of IDEO (one of the most renowned and innovative design companies in the world) and provides an endless number of insights and anecdotal information (although some of the technology examples are starting to look a little dated now. If you are looking for a book that provides academic insights into the innovation process, this is not for you. If you are looking for a practical and pragmatic approach to innovation, then carry on reading. Having read the book from cover to cover, I suspect it is the sort of book you could re-read time and time again and glean something new from it every time. As well as providing an insight into the inner workings of IDEO, it covers the cross-over between design and innovation. This is an important aspect of innovation and something that is often overlooked. A great read. Highly recommended.
N**R
Good read for creatives
M**Z
Innovation does not come easy and in this book the guru of the Design Thinking tells the story on what it is needed to succeed, innovate and make incredible changes. It is proven that this methodology can be applied to any field! Loved it!
S**O
Es sin duda un libro que te deja una grata leccion y aprendizaje sobre el proceso para innovar en prácticamente cualquier área.
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