Toothpaste with Activated Charcoal | Oral Probiotics for Women and Men | Fluoride Free Whitening | Freshen Bad Breath, Gum Health, Whiten Teeth | Spearmint, 1 Tube, 4oz

It has a soft taste, clears teeth very well, does not nip the tongue, suits kids and has a lovely strict tube design. I would love to order more, but they're out of stock.

very expensive, found it cheaper by far

I purchased this product and have purchased it multiple times since. I prefer to use chemical free products and found this to be an excellent toothpaste with no chemicals yet still provides me with the whitening effect that I like. I do not use any other toothpaste now and in fact, my children now use it. It doesn’t taste offensive at all, despite its black color. The only disadvantage is that it does Stain your sink. The stains are not permanent. They are just more noticeable since the toothpaste is black rather than white so you just need to rinse your sink more frequently. That’s not necessarily bad thing. Highly recommend this product with the advantage of the probiotics it’s a win-win.

I wanted to try a different xylitol toothpaste other than one I’d been using and found this. I’ve been using it for about 1.5 weeks. At first, it took some getting used to because the flavor is just essential oils and not really sweet, but now that I’ve grown accustomed to the taste, this really is my favorite toothpaste now. It leaves my mouth and teeth feeling so clean and has all but eliminated any bad breath I had. Another bonus is I notice substantial whitening in just the short time I’ve been using it. I have a gorgeous smile with this and will continue to purchase it. One drawback is it can make a bit of a mess of your sink, but that’s almost too minor to even mention. I will say, if you’re used to traditional toothpastes with foaming detergents, this will be an adjustment since it has zero foaming, but it’s so much better for you and incredibly effective at getting to the root of any oral health problems rather than simply masking them. Love it.

Not overpowering in flavor and is kinda fun to help kids learn to brush their teeth well by tasking them to make their teeth change a different color. I love it personally and will continue to order.

I feel that this toothpaste does an incredible job. I used it for about a month before my last dental appointment as an experiment. I also brought it into my dentist to see what she had to say about it.In my experience, my teeth felt very clean. This toothpaste did a good job getting rid of that rough coating that starts to develop on your teeth (I'm sure there is a technical term - no idea what it is). The flavor is very subtle - which is fine for me - I don't need my toothpaste to taste like a bowl of candy. I must admit that the first couple of times I used this, I did pause before putting the black toothpaste into my mouth. Completely psychological weirdness on my part, but quickly got over it. Then I thought I would try to gross out my wife with it. Sadly she didn't want to play.So, off to the dentist with toothpaste in hand to play show-and-tell. Overall she was very happy with the condition of my teeth (no cavities! and very easy clean from the hygienist). I showed her the toothpaste to get her opinion. She was very excited about the Xylitol and happily explained why. We both agreed that my teeth had whitened up a shade or two. She assured me too that based on what she saw in the ingredients and upon examination of my teeth, that this toothpaste wasn't doing any damage. I was a little worried that it might be too abrasive, but she said that wasn't the case. She wasn't ready to commit to the potential efficacy of the probiotic aspect but did understand what they were getting at. The one issue she had was that it didn't have fluoride. Ultimately, she suggested that I use my regular fluoride toothpaste in the evening, before bed, to give the fluoride a chance to set up on my teeth overnight and use this in the morning. A reasonable compromise? She indicated that the "other" toothpaste I use wouldn't disrupt the bacterial load this one was trying to establish.All-in-all, I have had a good experience with this toothpaste and continue to use it - but for my morning brush leaving the evening to my traditional sensitive teeth fluoridated toothpaste. This has the added benefit of doubling the life of the tube, which is still a bit on the expensive side.

*UPDATE*You get used to the taste of the toothpaste after a couple uses and it really does leave my mouth feeling super clean. I've noticed a very clear difference in the whiteness of my teeth so I am giving this product a four star review. Still, would I repurchase this product for the price? I don't know yet.I just used this for the first time and I have taken away 2 stars so far because of two reasons:1. When I opened the tube and removed the seal, I had to squeeze harder than normal to get any product out. For a brand new product, this shouldn't be the case. I realized that there is quite a bit of air in the tube which means it is not completely full of product. Therefore I'd be interested to know if my tube has the labeled amount of product, especially for a $14 toothpaste.2. The taste is nowhere near "mint". The smell has a hint of mint, so really a hint is all you get when tasting it. In reality I was very surprised to find an unpleasant taste. If I could pinpoint the taste I would call it a mix of dirt/soil + moldy-mildew taste. No joke...no exaggeration, a legit dirt/mold taste. It was very shocking and unexpected. I'm not picky and I actually love odd flavors..I've had anise, chai, and basil flavored pastes in the past. This is a very earthy taste but in a very unpleasant way. I'm not sure if overtime I will get used to it.It doesn't foam up at all and it's very thin. This means that it's different to brush with and it sprays black/grey liquid all over your sink when you spit. So far my teeth feel very clean so I can't complain about the job it did cleaning my teeth. My mouth feels very fresh and the only taste that thankfully stayed was that hint of mint I mentioned. I paid $14 for this toothpaste so you bet I'll keep using it. I will update my review when I can further review the product after a good while of use. So far based on the taste, air in the tube, and the price I would most likely not buy again.