What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L’Oréal Paris Superior Preference Fade-Defying Color 7A Dark Ash Blonde - Cooler for Unisex - 1 Application

L’Oréal Paris Superior Preference Fade-Defying Color 7A Dark Ash Blonde - Cooler for Unisex - 1 Application

Product ID: 267248638

Details

Brand
L'Oreal Paris
Colour
7A Dark Ash
Item form
Liquid
Package information
Box
Product benefits
Long-lasting

🌈Rich, long-lasting color spectrum

💧Vitamin E enriched for shine & hydration

☀️UV filter for fade-defying protection

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1330036₫

Duties & taxes included

In stock

Sold byAmazon VietnamDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

✨ Stay radiant, stay bold — color that won’t quit! ✨

UNISEX UNIVERSAL - Designed for all hair types and tones, because great color is for everyone.
ADVANCED UV PROTECTION - Shield your hair color from sun damage and fading with built-in UV filters.
VIBRANT FADE DEFYING COLOR - Experience a rich, luminous shade that stays true longer than ever.
GRAY COVERAGE THAT IMPRESSES - Seamlessly covers grays for a flawless, natural look that boosts confidence.
NOURISHING VITAMIN E FORMULA - Keep your hair hydrated and shiny while coloring with antioxidant-rich Vitamin E.

L’Oréal Paris Superior Preference Fade-Defying Color 7A Dark Ash Blonde delivers a permanent, ultra long-lasting hair color enriched with Vitamin E and UV filters to protect against fading and dryness. It offers vibrant luminosity, shine, and effective gray coverage, suitable for all hair types and designed to maintain a fresh, cool ash blonde tone with a single application.

Specifications

ASIN	B000KOUGJ6
Best Sellers Rank	#4,987 in Beauty ( See Top 100 in Beauty ) #36 in Permanent Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	7A Dark Ash Blonde
Colour	7A Dark Ash Blonde
Container Type	Box
Customer Reviews	4.5 out of 5 stars 21,399 Reviews
Full Cure Time	3E+1 Minutes
Global Trade Identification Number	00071249253151
Hair Color Permanence	Permanent
Hair Type	All
Hair type	All
Item Form	Liquid
Item Type Name	chemical-hair-dyes
Item Weight	0.01 Kilograms
Item form	Liquid
Manufacturer	LOreal
Manufacturer Part Number	071249253151
Material Features	Gluten Free
Material Type Free	Gluten Free
Model Number	CX
Number of Items	1
Package information	Box
Product Benefits	Long-lasting hair color and shine with gray coverage fade-defying properties
Product benefits	Long-lasting hair color and shine with gray coverage fade-defying properties
Recommended Uses For Product	Softening
Set Name	L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Kit
Suitable Hair Color	Dark Blonde
UPC	071249253151
Unit Count	1 Count

Reviews

D**S

1/5

And the color changed disappeared as if i haven't dyed my hair

21.03.2026

L**A

Don't buy it

No ash tone at all, plain light brown color. Waisted money!

18.02.2024

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