Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract

It toned most out of the yellow in my hair! I tried shimmer lights before and was disappointed but this shampoo works very well. It didn’t leave my hair dry either.

Great to tone down the brassieness that sometimes happens with my blond highlights. Highly recommend!

A little goes a long way with this one. If you're blonde and trying to avoid brassy colors, I recommend this. I use it once a week. The only drawback is that if you overuse it, your hair may turn purple. I've been using this brand for 5 years now, and it's kept my hair healthy, my color shiny, and hydrated. If you pair it with both the conditioner and shampoo, it balances with the natural oiliness. Overall, very effective with a neutral scent.

Love this product very functional takes the brassy look out and gives you a more blonde. Finish easy to use does not make hair. Feel dull or steel like some hair looks healthy a great quality product.

Recommended to me by my Hairdresser because I have gray hair. Love this product. My hair is now a beautiful color without any yellowing. In addition, it is softer with better control. Great product!

I’ve been using this once a week, especially since I’ve been trying to grow out my gray. It’s been working great it’s not leaving my hair, purple or my hands. My gray hair is soft sometimes almost too soft. I get flyaways which I’m not sure if that’s the shampoo or my other shampoo because at this stage of my hair, nothing seems to work right anyway on that gray but yeah, I think that the shampoo is doing it job

This purple shampoo works really well for toning blonde hair and helping reduce yellow or brassy tones between salon visits. After just a few uses, my blonde looked cooler and brighter without feeling overly dried out like some purple shampoos can make your hair feel. I also really liked the scent, which was a nice surprise because toning shampoos don’t always smell the best. It lathers well, a little goes a long way, and it left my hair feeling clean and refreshed. Overall, this is a great option for blondes, highlighted hair, or gray hair if you want to help maintain a cooler tone and cut down on brassiness.

I have natural gray hair and use a toning shampoo to keep my white streaks popping. It's got a thin consistency, like many other purple shampoos, and a pleasant smell. It's very conditioning, which leaves my fine hair a little heavy. I'm thinking it would work better for keeping bleached blonde hair soft and healthy, or smooth think wiry grays.

Ich nutze Haarpflege-Produkte nur noch von Joico. Sie halten das was sie Versprechen.

I like the way is doing it's job comparing with similar products plus that it smells really nice.

Aunque no se si es cambio de presentación del otro el rojo o vino,aquel era más hidratante,pero es bueno

Excellent shampoo. Seems to nicely highlight my gray hair without turning it too purple.

It does take the yellow and brassy outbof your hair. Nourishes hair.