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Product Description Is your blonde losing its cool? Ditch those unwanted yellow tones with this instant, neutralizing shampoo for color-treated hair that keeps brassy tones at bay. Color Balance Purple Shampoo boasts a unique, color-correcting formula designed to preserve those cool, icy blondes and silvery grays, while safeguarding the vibrancy of color-treated hair. Nasty yellow tones and unwelcome warmth are instantly banished, while strands are protected with powerful ingredients that strengthen and safeguard hair against the elements. Gentle cleansers boost shine, reduce static, and flyaways, so hair is cool, healthy, and manageable. The Color Balance Purple Collection features a unique combination of green-tea extract, UV absorbers, antioxidants, plus SmartRelease Technology, our one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. Brand Story Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment. Review: Tones well and doesn’t dry hair out - It toned most out of the yellow in my hair! I tried shimmer lights before and was disappointed but this shampoo works very well. It didn’t leave my hair dry either. Review: Joico purple shampoo - The shampoo is absolutely wonderful! It keeps my silver hair, silver!












| ASIN | B08L8D93QB |
| Active Ingredients | Salicylic Acid, salicylic_acid |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #5,064 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #147 in Hair Shampoo |
| Brand | Joico |
| Brand Name | Joico |
| Customer Reviews | 4.5 out of 5 stars 14,620 Reviews |
| Global Trade Identification Number | 00074469519199 |
| Hair Type | Color Treated |
| Item Dimensions | 2 x 2 x 8.1 inches |
| Item Form | Liquid |
| Item Type Name | Color Balance Purple Shampoo 10.0oz |
| Item Weight | 10 Ounces |
| Liquid Volume | 10 Fluid Ounces |
| Manufacturer | Joico |
| Manufacturer Part Number | 2620517 |
| Material Type Free | Paraben Free, Sulfate Free |
| Model Number | 2620517 |
| Number of Items | 1 |
| Other Special Features of the Product | Keep your blonde hair cool with Joico’s Color Balance Purple collection, designed to instantly neutralize unwanted yellow and warm tones. Featuring Green Tea Extract, UV absorbers, antioxidants, plus SmartRelease Technology – our one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effect… |
| Product Benefits | Our formula releases Rosehip Oil, Arginine, & Keratin – plus Green Tea extract, UV absorbers, & antioxidants |
| Recommended Uses For Product | Professional Salon & Spa |
| Special Feature | Keep your blonde hair cool with Joico’s Color Balance Purple collection, designed to instantly neutralize unwanted yellow and warm tones. Featuring Green Tea Extract, UV absorbers, antioxidants, plus SmartRelease Technology – our one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. Special Feature Keep your blonde hair cool with Joico’s Color Balance Purple collection, designed to instantly neutralize unwanted yellow and warm tones. Featuring Green Tea Extract, UV absorbers, antioxidants, plus SmartRelease Technology – our one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. See more |
| Suitable Hair Color | All Hair Colors |
| UPC | 074469519199 |
| Unit Count | 10.1 Fluid Ounces |
A**N
Tones well and doesn’t dry hair out
It toned most out of the yellow in my hair! I tried shimmer lights before and was disappointed but this shampoo works very well. It didn’t leave my hair dry either.
S**N
Joico purple shampoo
The shampoo is absolutely wonderful! It keeps my silver hair, silver!
M**Z
Lo recomiendo para matizar el cabello
Excelente producto
K**K
Best of the best for purple shampoos
Only purple shampoo that truly acts like a toner. I gave 4 stars because it can turn hair purple but I will say that typically only happens if you use it too often. (I have been using this brand and this shampoo for many years so this I know happens when I use it every wash vs. Every couple of washes)
K**E
Purple shampoo
This shampoo is my favorite purple shampoo. It smells good and takes that brassiness out.
C**E
My personal fav!
Ok so I know everyone is always so unsure which way to go with these things and how to use them so here's the synopsis. The picture with the dark hair is before the chop and dye. 7 months, 2 bleach kits, 2 blonde hair dyes, and a pair of scissors later you have the picture with the face mask. (Its not going to happen overnight). I cut off most of what I wanted before I bleached the first time, and trimmed up a little after. During all this I tried a few purple poos and this is my favorite. I apply it to my hair dry and leave it for 30 min to an hour...now this shampoo is great but leaving it on that long WILL make your hair DRY. So be prepared to condition. And good. If just using it for a few minutes like the bottle says, it leaves hair soft. Joico smells good and is awesome at toning. I use it once every week or two depending on how I feel. (NOTE): IT WILL STAIN YOUR FINGERNAILS SO USE GLOVES. It wiped of the rest of my skin fine. As you can see in the other picture my hair has a silvery tone to it. It will vary depending on hair before and how long you leave it setting for. It helps take my hair where color/bleach just doesn't want to. Hope this helps.
B**E
Bottle is Too small
To much money for a tiny bottle. I would not suggest you buy this
B**Z
The best purple shampoo 💜
Always my go to for upkeeping blonde and removing unwanted yellow/orange
C**N
Top
Ich nutze Haarpflege-Produkte nur noch von Joico. Sie halten das was sie Versprechen.
D**L
One of the best on market
I like the way is doing it's job comparing with similar products plus that it smells really nice.
E**A
Me gusta
Aunque no se si es cambio de presentación del otro el rojo o vino,aquel era más hidratante,pero es bueno
C**D
Great shampoo!
Excellent shampoo. Seems to nicely highlight my gray hair without turning it too purple.
L**T
Very pleased
It does take the yellow and brassy outbof your hair. Nourishes hair.
Trustpilot
1 month ago
2 days ago