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Aipmm The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK) : Geracie, Greg, Eppinger, Steven D: desertcart.ae: Books Review: ใใญใใใฎๆ็งๆธใ่ฑ่ชใๅ้กใชใๆนใฏใใกใใฎๆนใใใใใ Review: I found this book to be quite comprehensive in its description of Product Management and its role in an organization. I am quite biased however in that I believe that Product Management is one of the critical roles in any company and all companies would benefit from being Product Management led. The ProdBOK is an impressive work encompassing the field of product management and representing the work of approximately 60 thought leading professionals. The book is composed of three areas - key terms and concepts, product management lifecycle processes (inputs and outputs), and the essential tools that every product manager needs to know to be highly successful. The book is product management's version of the PMBOK Guide (in the project management profession) and a must have book that should sit on the desk of every product management professional. Highly recommended.
| Best Sellers Rank | #94,840 in Books ( See Top 100 in Books ) #200 in Project Management #224 in Software Design, Testing & Engineering #506 in Marketing |
| Customer reviews | 4.5 4.5 out of 5 stars (57) |
| Dimensions | 21.59 x 1.98 x 27.94 cm |
| Edition | Illustrated |
| ISBN-10 | 0984518509 |
| ISBN-13 | 978-0984518500 |
| Item weight | 804 g |
| Language | English |
| Print length | 346 pages |
| Publication date | 20 September 2013 |
| Publisher | Aipmm |
K**J
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H**)
I found this book to be quite comprehensive in its description of Product Management and its role in an organization. I am quite biased however in that I believe that Product Management is one of the critical roles in any company and all companies would benefit from being Product Management led. The ProdBOK is an impressive work encompassing the field of product management and representing the work of approximately 60 thought leading professionals. The book is composed of three areas - key terms and concepts, product management lifecycle processes (inputs and outputs), and the essential tools that every product manager needs to know to be highly successful. The book is product management's version of the PMBOK Guide (in the project management profession) and a must have book that should sit on the desk of every product management professional. Highly recommended.
B**N
Gives a nice overview of the Product management methodologies & practices taking reference from across industries. Overall good desk reference and can be of useful if taking up the certified product manager certifications.
R**I
Very good treatise on the subject matter, but needs maturing on the depth and presentation
S**E
Finally a BOK for product management and marketing! I found this resource well organized and a wealth of knowledge for our discipline. My product team uses it as a reference on a regular basis.
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