---
product_id: 249509817
title: "Influence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life"
price: "1676821₫"
currency: VND
in_stock: true
reviews_count: 12
url: https://www.desertcart.vn/products/249509817-influence-new-and-expanded-the-essential-guide-to-the-psychology
store_origin: VN
region: Vietnam
---

# Influence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life

**Price:** 1676821₫
**Availability:** ✅ In Stock

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- **What is this?** Influence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life
- **How much does it cost?** 1676821₫ with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vn](https://www.desertcart.vn/products/249509817-influence-new-and-expanded-the-essential-guide-to-the-psychology)

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## Description

Influence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life [Cialdini PhD, Robert B.] on desertcart.com. *FREE* shipping on qualifying offers. Influence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life

Review: A Fantastic Read for Insight - I had a copy of this long ago, but lost it. Hence the new purchase. I wanted to re-read it. The author does a fantastic job of outlining the "click whirr" subconcious things people have in them, and how folks might try to take advantage of them. While the book is sort of geared towards sales and marketing folks that are trying to figure out what makes people "tick" in order to subconciously drive a sale or something, the author writes the book in a way to make it accessible to folks who just want to know these things and be aware of how they can be used against them by others. Once you read this book, you start listening and watching people interact with you differently. You start to pickup on the cues they use to try to get one of your subconcious "click whirr" autonomous functions to trigger. And, then, b/c you notice it, you can counteract it by conciously deciding to not go along with it when you might have subconciously done so in the past without this knowledge. I worked in marketing/sales analytics for almost a decade, and that's when I first read this book. And, I was able to see through all the marketing / sales pitches and what-not after doing so. It helped me realize I was dealing with predatory sales people, and walk away from awful deals they were trying to push me into. It helps you understand how they might prey upon you, so you have better awareness and defense to it. It's a fascinating book from a psychology and sociology aspect, but also a very useful and functional "training manual" to prep you to see beyond the sales pitches and protect yourself.
Review: A well documented and thoughtful book on persuasion - I read this book because it is recommended by kindlepreneur as a good marketing theory book. I had previously read “Tribes” and was not impressed. “Influence” is everything that tribes is not. It has a well defined, thoughtful idea progression from start to finish. Every story or study mentioned is cited. The writing style is polished and engaging. I feel like if I can assimilate the information in this book I will be a more persuasive person.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #1,549 in Books ( See Top 100 in Books ) #4 in Business Negotiating (Books) #7 in Sales & Selling (Books) #12 in Success Self-Help |
| Customer Reviews | 4.7 4.7 out of 5 stars (7,293) |
| Dimensions  | 6 x 1.43 x 9 inches |
| Edition  | Expanded |
| ISBN-10  | 0062937650 |
| ISBN-13  | 978-0062937650 |
| Item Weight  | 2.31 pounds |
| Language  | English |
| Print length  | 592 pages |
| Publication date  | May 4, 2021 |
| Publisher  | Harper Business |

## Images

![Influence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life - Image 1](https://m.media-amazon.com/images/I/71SPjJ+UnLL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A Fantastic Read for Insight
*by C***D on August 7, 2024*

I had a copy of this long ago, but lost it. Hence the new purchase. I wanted to re-read it. The author does a fantastic job of outlining the "click whirr" subconcious things people have in them, and how folks might try to take advantage of them. While the book is sort of geared towards sales and marketing folks that are trying to figure out what makes people "tick" in order to subconciously drive a sale or something, the author writes the book in a way to make it accessible to folks who just want to know these things and be aware of how they can be used against them by others. Once you read this book, you start listening and watching people interact with you differently. You start to pickup on the cues they use to try to get one of your subconcious "click whirr" autonomous functions to trigger. And, then, b/c you notice it, you can counteract it by conciously deciding to not go along with it when you might have subconciously done so in the past without this knowledge. I worked in marketing/sales analytics for almost a decade, and that's when I first read this book. And, I was able to see through all the marketing / sales pitches and what-not after doing so. It helped me realize I was dealing with predatory sales people, and walk away from awful deals they were trying to push me into. It helps you understand how they might prey upon you, so you have better awareness and defense to it. It's a fascinating book from a psychology and sociology aspect, but also a very useful and functional "training manual" to prep you to see beyond the sales pitches and protect yourself.

### ⭐⭐⭐⭐⭐ A well documented and thoughtful book on persuasion
*by J***N on December 19, 2025*

I read this book because it is recommended by kindlepreneur as a good marketing theory book. I had previously read “Tribes” and was not impressed. “Influence” is everything that tribes is not. It has a well defined, thoughtful idea progression from start to finish. Every story or study mentioned is cited. The writing style is polished and engaging. I feel like if I can assimilate the information in this book I will be a more persuasive person.

### ⭐⭐⭐⭐⭐ Entertaining!
*by M***T on November 9, 2025*

Great book. If Robert Greene is a bit too much, try this first! Great tidbits of information in every chapter. Very entertaining read

## Frequently Bought Together

- Influence, New and Expanded: The Psychology of Persuasion
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- The 48 Laws Of Power

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*Product available on Desertcart Vietnam*
*Store origin: VN*
*Last updated: 2026-02-18*