As I Am Born Curly - Curl Defining Jelly - 8 ounce

I was using MopTop for the longest time, but their price kept jumping, so I tried this. IT'S DIVINE! Not as sticky as Moptop, and does a great job of creating curls in my naturally wavy hair. I love it. I first run California Naturals conditioner through my long hair--just a quarter size in my palm--then a good silver dollar size amount of As I Am, and tit works like a charm! LOVE THIS STUFF! And, it's priced well for long hair, since I go through one of these a month.

This is the second As I Am product I have purchased and an surprisingly happy with it. I have always believed a gel needs to form a hard cast in order for the curl to hold. When I used this product and the gel did not form a cast, I was expecting to have to redo my hair the next morning. Well, I'm on day three and my curls are perfect and soft! Another reviewer had stated this gel was watery. It is not as thick as the Curlsmith in Shower Hair Fixer, but I have to admit my hair looks fabulous and has never been softer. I like the fact it is in a jar and doesn't need to be squeezed from a tube. I have also purchased As I Am shampoo, conditioner and Castor Oil water spray, but I have not used them yet. I have used the cowash and it's the best I've used by far. I think I will be replacing my Curlsmith products as they run out with As I Am. What a find!

This product is light and makes my curls curly without frizz.

I like this a lot, it's a really effective curl definer, but it's a little tricky for fine curls. It's a sort of syrupy consistency, which makes it a bit hard to use out of the tub. I think a pump bottle would be way better. You do need quite a bit, but it's also easy to overdo for my hair type. When I get it right, I have bouncy, defined curls. If I overdo it, my hair comes out with strongly defined curls but a slightly tacky feeling. For fine curly hair, putting this on dripping wet hair with a generous hand works best. The curls hold up for day but go flat if you sleep on them, bit you can plump them back up the next morning with spray products from the same brand or even just water in a spray bottle. (Oh, and it has barely any scent, which I love.)

Works for my curls. I add it to my hair after it’s dry

This stuff REALLY works!!!

It seems like a good product, but I don't like the jar they put it in. When I received it, part of it had come out into the box, so it was only 2/3's full! It would be better if they put it into a tube, so you don't have to reach into it & get it under your nails. This is too expensive to lose some of it from leakage.

Excellent for natural hair care

C’est mon gel préférée 😍! Super nourrissant (il ne faut pas en mettre trop sinon cheveux poisseux), il ne durcit pas les cheveux, belles définition de boucles qu’on a déjà naturellement, les assèches pas. Top ! Je l’avais acheté la première fois dans le magasin Colorful Black sur Paris, ça a été un coup de cœur depuis je le rachète tout le temps avec la lotion hydratante. J’aime beaucoup la marque AS I Am, ils font de super produits.

J’ai acheté ce produit qu’une copine m’a conseillé je ne regrette absolument pas l’odeur est genial la texture top et elle fait parfaitement son taf boucle bien definies cette gelée c’est un véritable plaisir à l’utiliSation je suis deja a plus de la moitié du pot je pense vite le recommander

Cette gelée es un excellent produit pour coiffer les cheveux frisés et très crépus

Prodotto styling fantastico! Perfetto anche per chi come me ha un riccio di tipo 2b/c non appesantisce assolutamente il capello e non fa il solito "effetto bagnato" lascia i capelli super morbidi. Il profumo è buono sa di cocco ma soprattutto è delicato non da fastidio. Arrivato nei tempi previsti.

This product does not dry out my hair, it defines my curls beautifully.