--- product_id: 24183423 title: "Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product" price: "1090240₫" currency: VND in_stock: true reviews_count: 9 url: https://www.desertcart.vn/products/24183423-buy-now-creative-marketing-that-gets-customers-to-respond-to store_origin: VN region: Vietnam --- # Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product **Price:** 1090240₫ **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product - **How much does it cost?** 1090240₫ with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.vn](https://www.desertcart.vn/products/24183423-buy-now-creative-marketing-that-gets-customers-to-respond-to) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product [Cesari, Rick, Lynch, Ron, Kelly, Tom] on desertcart.com. *FREE* shipping on qualifying offers. Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product Review: This book is highly recommended for anyone who is interested in direct marketing - This book is highly recommended for anyone who is interested in direct marketing. Rick Cesario provides an honest and informative approach to the ins and outs of creating a persuasive marketing campaign that works. It is written in a style that makes it very hard to put down. One of the best business books I’ve read in while – a must for entrepreneurs. Review: Good read for infomercial producers, but less valuable for inventors - This is a well-written book by a respectable infomercial producer. The book provides valuable content to any marketer looking to write their own copy, and it can be useful to other marketing channels than TV infomercials. If you are an Internet direct-to-consumer marketer, for example, then this book will likely be of value to you. On the other hand, if you are an inventor or a product and you are looking to market your product via TV infomercials, there are better resources for you. Look for books that are written with the inventor in mind. I have read several good ones on my Kindle. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | 0470888016 | | Best Sellers Rank | #2,531,547 in Books ( See Top 100 in Books ) #259 in Retailing Industry (Books) #410 in Direct Marketing (Books) #791 in Business Marketing | | Customer Reviews | 4.2 4.2 out of 5 stars (21) | | Dimensions | 6.3 x 0.89 x 9.3 inches | | Edition | 1st | | ISBN-10 | 9780470888018 | | ISBN-13 | 978-0470888018 | | Item Weight | 14.4 ounces | | Language | English | | Print length | 240 pages | | Publication date | February 8, 2011 | | Publisher | Wiley | ## Images ![Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product - Image 1](https://m.media-amazon.com/images/I/6166h-A6IZL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ This book is highly recommended for anyone who is interested in direct marketing *by C***R on April 26, 2016* This book is highly recommended for anyone who is interested in direct marketing. Rick Cesario provides an honest and informative approach to the ins and outs of creating a persuasive marketing campaign that works. It is written in a style that makes it very hard to put down. One of the best business books I’ve read in while – a must for entrepreneurs. ### ⭐⭐⭐⭐ Good read for infomercial producers, but less valuable for inventors *by J***E on October 23, 2011* This is a well-written book by a respectable infomercial producer. The book provides valuable content to any marketer looking to write their own copy, and it can be useful to other marketing channels than TV infomercials. If you are an Internet direct-to-consumer marketer, for example, then this book will likely be of value to you. On the other hand, if you are an inventor or a product and you are looking to market your product via TV infomercials, there are better resources for you. Look for books that are written with the inventor in mind. I have read several good ones on my Kindle. ### ⭐⭐⭐⭐⭐ A refreshing new look behind the scenes of the infomercial industry *by R***R on February 11, 2011* If you want to learn about the infomercial industry or how to build a brand name, this book is invaluable! The authors take you on a tour of how they built enduring brand names for the George Foreman® Grill, Sonicare®, OxiClean®, and other leading brands. They show you how important it is to be the leader in your market category, and share a strategy to get there with your product even when your market seems saturated. The book explains how marketing your product with an infomercial works, and how that business changes when you move your product into national retail chains. The book gives you a priceless strategy to minimize the impact your retail sales have on your infomercial sales. There are only a handful of good books on the infomercial industry, but most of the others seem dated. Buy Now explains how the infomercial industry has changed since 1998, and also the impact that 9/11 had. The book also gives you an exciting vision of where the industry is going in the next few years as the internet gets connected to everyone's living room TV! Any business person will learn from and appreciate the lessons and wisdom that jump off the pages of this book. If you don't currently have a product suitable for an infomercial, this book may inspire you to develop or find one. (When done right, with the right product, your sales figures may reach hundreds of millions - that's a lot of `inspiration'.) If you already have or sell a product that might be right for an infomercial, you especially need to read this book. All I can say is BUY (this book) NOW so that tomorrow you can help your customers to Buy (more of YOUR PRODUCTS) Now! ## Frequently Bought Together - Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product - Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure Of Brand Response From Both Sides Of The Marketing Fence --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.vn/products/24183423-buy-now-creative-marketing-that-gets-customers-to-respond-to](https://www.desertcart.vn/products/24183423-buy-now-creative-marketing-that-gets-customers-to-respond-to) --- *Product available on Desertcart Vietnam* *Store origin: VN* *Last updated: 2026-06-03*