---
product_id: 240040644
title: "Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.21, Moscow"
brand: "l'oreal paris"
price: "1214687₫"
currency: VND
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.vn/products/240040644-preference-hair-dye-long-lasting-luminous-permanent-hair-colour-11
store_origin: VN
region: Vietnam
---

# Precious flower oils for luminous shine Up to 8 weeks fade-defying colour Includes nourishing colour lock conditioner Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.21, Moscow

**Brand:** l'oreal paris
**Price:** 1214687₫
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock radiant, fade-proof blonde brilliance with every application!

## Quick Answers

- **What is this?** Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.21, Moscow by l'oreal paris
- **How much does it cost?** 1214687₫ with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vn](https://www.desertcart.vn/products/240040644-preference-hair-dye-long-lasting-luminous-permanent-hair-colour-11)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Nourishing formula:** Infused with precious flower oils and UV-filter enriched conditioner to protect and enhance hair shine.
- • **Complete care system:** All-in-one kit with colourant, developer, colour lock conditioner, and protective gloves for salon-quality results at home.
- • **Optimal grey coverage:** Achieve flawless, natural-looking coverage that intensifies your hair’s natural tones.
- • **Effortless application:** Easy-to-use gel formula with clear step-by-step instructions ensures professional results without the salon price tag.
- • **Long-lasting luminous colour:** Experience vibrant, fade-defying hair for up to 8 weeks with advanced translucent gel technology.

## Overview

L'Oreal Paris Preference Hair Dye in shade 11.21 Moscow delivers a permanent, multi-tonal blonde colour enriched with precious flower oils and a UV-protective conditioner. Designed for optimal grey coverage and up to 8 weeks of luminous, fade-defying results, this all-in-one kit includes colourant, developer, conditioner, and gloves for a professional, at-home hair transformation.

## Description

Product Description L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Ingredients 1242512 - Colourant Gel: Oleic Acid, Aqua / Water, Cocamide MIPA, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, 2,4-Diaminophenoxyethanol HCL, Mea-Laureth Sulfate, 2-Amino-3-Hydroxypyridine, m-Aminophenol, Thioglycerin, Toluene-2,5-Diamine, Ammonium Thiolactate, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234464/1) 1171216 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202319/2) 1217043 A- Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1) 1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil. (F.I.L. C234136/1) Please see back of pack for the latest ingredients list P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Please follow the instruction leaflet Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ See more

Review: Lasting quality! - First photo was from May, when I first used this dye, second photo was from December. This pink lasts so well, and I've tried a lot of different pink dyes. The bleach in the kit is easy enough to use and it doesn't damage my hair too much, and it goes quite far compared to other bleach. I used two boxes to do my full head, but I always have pink left over if I ever want to top up the colour. One box is enough for the roots and an all over refresh. Not to mention it's convenient to have both bleach and colour in one box.
Review: Perfect home highlights 👌 - This balayage kit was perfect and worked really well. I've wanted highlights to break up my flat, box dye colour for some time; but I haven't got the funds for expensive salon colouring. This product was easy to use and added the perfect dimension to hair. Im so happy with the results. Will 100% be buying again

## Features

- Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves
- Translucent gel formula with precious flower oils for a blonde shade with luminous reflects, Intensifies the natural tones of your hair colour, For an intense natural colour with permanent results
- Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse
- Creates lustrous fade-defying shades with light-reflecting colours for a pure blonde, Includes a nourishing colour lock conditioner
- Contents: 1x L'Oréal Paris Preference permanent hair colour in 11.21 Moscow, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B08CFWLP1D |
| ASIN  | B08CFWLP1D |
| Best Sellers Rank | 4,603 in Beauty ( See Top 100 in Beauty ) 121 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Colour | MOSCOW 11.21 |
| Customer Reviews | 4.4 4.4 out of 5 stars (935) |
| Customer reviews | 4.4 4.4 out of 5 stars (935) |
| Date First Available | 1 July 2020 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Cream |
| Item dimensions L x W x H | 9 x 6 x 17 centimetres |
| Item model number | 3600523018024 |
| Item model number  | 3600523018024 |
| Manufacturer | L'Oréal |
| Manufacturer  | L'Oréal |
| Package Weight | 0.24 Kilograms |
| Package dimensions | 16.9 x 9.5 x 6.4 centimetres |
| Product Dimensions | 9 x 6 x 17 cm; 240 g |
| Product Dimensions  | 9 x 6 x 17 cm; 240 g |
| Speciality | Natural |
| Volume | 996 Millilitres |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** MOSCOW 11.21
- **Hair type:** Blonde
- **Item form:** Cream
- **Material Type Free:** Ammonia Free
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Bottle
- **Product benefits:** Nourishing
- **Unit count:** 1.0 count

## Images

![Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.21, Moscow - Image 1](https://m.media-amazon.com/images/I/71NnkFeIEyL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: I have light brown hair will it work?**
A: does this vivids range cover grey hair? it's not said anywhere

**Q: I have bleached by hairdresser hair with now dark brown roots a couple of inches showing will this cover roots without them being yellow/copper colour**
A: No you’ll end up with two different colours which will be very noticeable in daylight. To avoid that and use this particular brand you’ll need to start off with one colour throughout. All High Street boxed colourants cause this affect they don’t have the ability to blend

**Q: Do you use the conditioner once a week**
A: I usually wash my hair every 4 days of so and just put a bit of this conditioner on the ends

**Q: If I have brown hair, should I lighten it first or can I just use the ginger box dye straight away?**
A: You dont need to lighten it first. Mine is dark brown and the result was as on the box

## Customer Reviews

### ⭐⭐⭐⭐⭐ Lasting quality!
*by E***N on 27 January 2026*

First photo was from May, when I first used this dye, second photo was from December. This pink lasts so well, and I've tried a lot of different pink dyes. The bleach in the kit is easy enough to use and it doesn't damage my hair too much, and it goes quite far compared to other bleach. I used two boxes to do my full head, but I always have pink left over if I ever want to top up the colour. One box is enough for the roots and an all over refresh. Not to mention it's convenient to have both bleach and colour in one box.

### ⭐⭐⭐⭐⭐ Perfect home highlights 👌
*by H***Y on 14 September 2025*

This balayage kit was perfect and worked really well. I've wanted highlights to break up my flat, box dye colour for some time; but I haven't got the funds for expensive salon colouring. This product was easy to use and added the perfect dimension to hair. Im so happy with the results. Will 100% be buying again

### ⭐⭐⭐⭐⭐ Great product from L’Oreal
*by A***R on 27 December 2025*

Love this colour for bright clear blonde. Fade resistant and fairly kind to hair

## Frequently Bought Together

- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.21, Moscow
- L'Oréal Paris Préférence Le Blonding Acidic Toner, Post Bleach Treatment with no Ammonia, Long Lasting Anti-Brassiness, Platinum Ice 01
- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 10.21, Stockholm

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*Product available on Desertcart Vietnam*
*Store origin: VN*
*Last updated: 2026-03-24*