John Frieda Midnight Brunette Shampoo, Color Deepening Shampoo to Enhance and Refresh Brunette Tones, Cocoa and Primrose Oil-Infused Shampoo to Revive Brunette Color, 8.3 Oz

Absolutely love this shampoo. I have a ton of hair, and this makes it looks really amazing. It brings out all the different shades and makes it looks super healthy. It doesn't cover grays, exactly, but it does make them less noticeable in my dark brown hair. I use this every time I wash my hair.

My fine, colored hair turns brassy and red-hued about a month after coloring. Just one shampoo and I was back to a brown tone. Does it cover gray? No. That’s what the color spray cans are for. But this shampoo evened out the tone. I’ll be using it until my next hair appt.

I used to love Brilliant Brunette before I switch to natural shampoo. My hair was a little sun washed and I was looking for a darker tone without having to dye my hair so I thought I'd give this a try since I used to ne such a big fan. I have to say the smell is very pleasant, and I am very sensitive to scents. My hair was very soft and shiny while using, but it did cause some scalp irritation. Lastly, it did not darken my hair.

It smells so good! & it gives my black hair a rich brown undertone. A little goes a long way.

The positives of this product are these: your hair feels clean and shiny, the price point is good, and the scent was good. What I THOUGHT I was getting with this product was an alternative to hair dye, but it actually just “tinted the grey hair.” It wasn’t what I was looking for, but if you wanted more of a tiny than a dye this would be your product.

I'm glad I found this. It darkened my natural hair, just like I was looking for. I stopped dyeing my hair and let the grey hair show for over a year at least. This helps my hair look darker without having the color my hair. It does somewhat dry out my hair but I just do a deep condition once a week and it works for me. It's staying in my hair routine.

Prevents fading of the colored hair. I have been using this product for a while now. It does not color the white hair but prevents brassiness and fading of the colored part.

This product will not infuse any brown dye in your hair. The only thing it has going for it was it smells good.