Marketing Strategy, Text and Cases
Description
Thoroughly revised and updated, MARKETING STRATEGY, 6e, International Edition continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.
Specifications
| Dimensions | 20.5 x 2.2 x 25.4 cm |
| Edition | International ed of 6th revised ed |
| Isbn 10 | 1285170431 |
| Isbn 13 | 978-1285170435 |
| Item Weight | 1.1 kg |
| Language | English |
| Print Length | 624 pages |
| Publication Date | 1 Jan. 1980 |
| Publisher | Cengage Learning |
Reviews
User
Four Stars
ok
User
Excellent book
I liked it has a lot of details
User
Great condition - matched the course requirements
I had someone in my class order the same ISBN# and it didn't come with the "cases" portion of the book. This was a legitimate textbook and was in perfect condition. It will be returned same after the rental period :) Thanks for saving me some serious cash!
User
Great book but...
It is a good book, but you could easily use the 5th edition as it is almost identical
User
Old school text with
It's a mix of old school and new school style writing with small print that drags on at times, but the text and short case studies are up to date. My other textbooks for the MBA are much more readable so I don't think this was the best choice for the class, but full of information and is organized fairly well. It has only black and white photos and a few color graphs to illustrate the points, so it is a bit too old school for me.
User
it is a text book, which I needed for ...
it is a text book, which I needed for a class I am taking. It arrived on time and was exactly as advertised.
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