Digital Marketing: An Overview, Parts of the Ear, Primary Auditory Cortex, Mathematics of Hearing, Etc.
Product ID: 224976968
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Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. Review: Recommended reading for digital marketers - I used this alongside my CIM Digital Strategy module - and because I'm a bit of a Dave Chaffey stalker - and it did not disappoint. It's been a great tool both as a text book and as an encyclopedia to dip in and out of as I need to. Very well structured and far easier to follow than many other marketing text books I own! Review: Great and comprehensive book - I've been studying this book as one of the main textbook of a digital marketing course that is part of an MBA. The book is a great resource, full of extremely relevant information, tools, and frameworks that can be put in practice straight away to improve your business and marketing strategy. Absolutely recommended.
| Best Sellers Rank | #1,078,300 in Books ( See Top 100 in Books ) #1,400 in Sales #2,156 in Marketing (Books) #8,762 in Industries |
| Customer Reviews | 4.6 out of 5 stars 274 Reviews |
Z**Z
Recommended reading for digital marketers
I used this alongside my CIM Digital Strategy module - and because I'm a bit of a Dave Chaffey stalker - and it did not disappoint. It's been a great tool both as a text book and as an encyclopedia to dip in and out of as I need to. Very well structured and far easier to follow than many other marketing text books I own!
D**Z
Great and comprehensive book
I've been studying this book as one of the main textbook of a digital marketing course that is part of an MBA. The book is a great resource, full of extremely relevant information, tools, and frameworks that can be put in practice straight away to improve your business and marketing strategy. Absolutely recommended.
K**R
Great!
After 10 years this book updated my skills.
S**L
A credible, comprehensive and recent reference book on digital marketing.
In my role as an academic advisor and lecturer in the Faculty of Business Administration at Laval University, I was tasked with reorganizing what had previously been two separate courses, “Marketing Strategy” (Introduction to Marketing) and “Fundamentals of the Connected Organization” (Digital Marketing) into one course for the Executive MBA program. I was looking for a recent book that would offer the academic rigour of a textbook while being relevant and applicable in real life. I found a gem in “Digital Marketing”, by Dr. Dave Chaffey and Fiona Ellis-Chadwick. The structure and content make it ideal for both those new to marketing concepts and anyone who needs a refresher and solid understanding of digital. It also places digital marketing transformation in the broader perspective of digital transformation.
M**N
Very comprehensive guide
Very comprehensive and great academic complement to my part-time Digital Marketing & Analytics studies. I would say it's an essential handbook. I love the layouts and graphics - helps with the reading process.
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