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🍉 Glow like you mean it — prime, perfect, and own your radiance!
W7 It's Glow Prime Radiant Face Primer is a hydrating, pore-minimizing primer enriched with natural watermelon extract and pink undertones. Designed by professional makeup artists in London, it creates a smooth, luminous base that enhances makeup longevity and appearance. Suitable for all skin types and cruelty-free, this primer is a must-have for anyone seeking a radiant, flawless complexion.





| ASIN | B08FSSRNJJ |
| ASIN | B08FSSRNJJ |
| Benefits | Creates a smooth, glowing base for makeup application |
| Best Sellers Rank | 10,995 in Beauty ( See Top 100 in Beauty ) 46 in Face Primers |
| Brand Name | W7 |
| Colour | pink |
| Container Type | Jar |
| Country Of Origin | China |
| Country of origin | China |
| Coverage | radiant |
| Customer Reviews | 4.2 4.2 out of 5 stars (518) |
| Customer reviews | 4.2 4.2 out of 5 stars (518) |
| Finish Type | Luminous |
| Global Trade Identification Number | 05060669898924 |
| Item Form | Lotion |
| Item Weight | 1 Grams |
| Item model number | ITSGLOW-06-FBA |
| Manufacturer | W7 Cosmetics (2014) Ltd |
| Manufacturer | W7 Cosmetics (2014) Ltd |
| Material Type Free | Cruelty Free |
| Number of Items | 1 |
| Package Type Name | Jar |
| Skin Tone | All |
| Skin Type | All |
| Unit Count | 1 Count |
S**E
Take my money!
Love this product, it should be in every makeup bag! The glow is epic, quality that matches the best make up experts, easy to apply with no stickiness, quick drying and great value for money! Take my money!!
M**A
Glowy
I love the glowy tint it leaves but it doesn’t come through light coverage, good value however it is cheaper in b&m.
A**R
Great product. Not cheap, good coverage as a base
Great product. Not cheap, good coverage as a base
E**E
Fast delivery good service
Looks great on the skin,
D**B
Value for money
Love this primer, gives a nice glow
J**E
Awful
Awful, pump dose not work. Would not recommend
M**.
Radiance means shiny
A bit too shiny for me. I prefer the pore minimising tinted mousse that now seems to be unavailable
A**E
That's it
Good job
E**A
Denna är bra och håller sminket på plats!
W**U
I honestly don't use this as a primer; I need more hydration. My hack? I mix it with my foundation (right now that's Tarte Amazonian Clay - full coverage is my jam!) and apply that with a moistened sponge. It gives just the right amount of glow and a little extra dewiness. I haven't noticed it causing separation of my foundation, no matter which one i've mixed it with. I've ordered this product twice and it's been consistent. There's lots of product! I unscrewed the top on my first tube when it stopped pumping and there was plenty left. I'm a Sephora and Ulta girl, I like the high-end stuff, but this does everything you could want for a very reasonable price!
E**I
Leggero, facile da stendere e lascia la pelle morbida. Il glow è naturale, non esagerato, e il trucco dura di più. La confezione da 30 g sembra duri parecchio. Assolutamente promosso!
A**R
Perfect, light, dewy glow ✨
M**.
Great product to wear on its own before a workout or out running errands, but amazing for underneath makeup! A little goes a long way, and gives a nice tanner glow than if I did not use. I avoid my forehead as it gets oily fast and this will add to it, but looks even regardless. Takes my makeup to the next level... just make sure to wash or wipe hands after as it will get all over.
Trustpilot
3 days ago
2 weeks ago