John FriedaGo Blonder Lightening Spray, Controlled Hair Lightener to Gradually Lighten Hair, with Citrus and Chamomile BlondMend Technology, 3.5 Oz

I've accumulated many white hairs, but I will not subject myself to the hassle, inconvenience and expense of the traditional hair dying process. My natural color is a dark brown, and when I came across this product, I thought it would be a relatively easy way of decreasing the glaring contrast between the white hair and the dark majority that hadn't turned white, by lightening my entire head of hair. It more or less worked, after taking at least a couple months before it reached the color that it would remain for the rest of the time I was using the product. My hair lightened to an auburn color, as shown in the before & after photos I've included. (Sorry for the lackluster image quality. They weren't taken with the same phone or in the same room under identical lighting conditions.)At first, I was using the spray every time I washed my hair. And I would use at least a dozen spritzes each time. However, after the first few of months of using it that often, I started needing to use it only every couple of weeks or so, and focusing mostly on the roots, in order to maintain a consistent look. I would suggest taking special care to make sure that you're getting it evenly applied to the backside of the scalp/the parts of the hair that can't easily be seen in one's reflection. I didn't realize at first that I wasn't quite getting the same results in back that I was getting in front/on top, where it's longer and easy to see in the mirror.As mentioned by some other reviewers, the product does have a bit of a burning sensation on the skin, although I wasn't that sensitive to it and didn't find it to be a deterrent.I was getting a bottle of this through Subscribe & Save every few months or so for over a year or two. During that time, they changed the fragrance from a floral scent to a fruity, tropical scent. But both versions had a noticeable vinegar-like "undernote" that I found unpleasant, although it doesn't seem to stick around long after dry-down.The reason I'm no longer using this is because I recently discovered and switched to a shampoo that works as a hair dye, which I can simply use in the shower once every couple of weeks. It lends an even darker color than my natural one and does a decent job of covering my whites; I'm now subscribed to that instead. But I would recommend this product for those who are interested in lightening their hair.

I barely ever write reviews. But this product DOES work. My hair color has always been such an awkward color, in between a light brown and dirty blonde. And I really wanted to see if I could lighten my hair to show my blonde side more. I’ve used it 4 times and have already seen results, I know long term it will get more lighter. Just FYI, I do use the Go Blonde shampoo and conditioner, then on damp hair I use this spray on wash day. Hope this helps someone.

SO impressed with this stuff! It works SO well and soooo fast! Visible difference after the first use. I wish I would have done before and after pictures I just didn’t expect it to actually do anything let along how fast and how much of a change! Definitely accelerated by sun- when I sprayed it in and then was in the sun all day it lightened ALOT! Highly recommend

I am brunette. Not all the way brown/black, but pretty dark brown.I don’t use as directed (obviously lol). I spray on the ends of dry hair ‘til it’s soaked, run it through with my hands, brush it, and then let it dry when I go for outside or on a run.My hair has reddish undertones, so the spray just makes that pop more. My hair is now a rusty or copper brown ombre after 2 uses, which I really like and hope to lighten even more with more uses. I do have an old bleached strip in my hair, and the product makes that lighter but also seems to spread the bleach a little bit ?? (I could be tripping)It does dry your hair out and damage a bit, even without blow dry or flat iron heat. So I do oil treatments on my ends once a week to help.But it doesn’t make my hair brassy and wiry, and it doesn’t completely fry me either. Just a little damage, as with any lightening procedure or solution.Good product.

I last purchased 2 bottles of this in the summer of 2022, and it’s now April of 2025, and I’ve not even started on the 2nd bottle. I’ve always been blonde, and am nearing 70 with almost no gray. It’s wonderful and easy to keep my hair looking like it has all my life. It reminds me of using the other sun-in product, and laying out when I was a teen. All I have to do is spray my hair around my part while damp , and it looks like it has all my life. It’s subtle, natural, and easy…just spray on damp hair and blow dry.

This product came in broken. Had to transfer this liquid into another spray bottle.

I’ve been using the John Frieda Go Blonder Lightening Spray for a while now, and I have to say, it really works! I wanted to lighten my hair gradually without damaging it too much, and this spray does exactly that.What I Love:✅ Gradual, Natural-Looking Lightening – It doesn’t bleach your hair instantly, but with a few uses, you start seeing a noticeable difference. My hair looks brighter and sun-kissed instead of brassy or artificial.✅ Easy to Use – Just spray it on damp hair, focus on the areas you want to lighten, and use heat (a blow dryer or sun exposure) to activate it. No mixing, no mess.✅ No Harsh Bleach Smell – It smells way better than traditional hair bleach, which is a huge plus.✅ Doesn’t Make My Hair Feel Too Dry – Some lighteners leave hair straw-like, but this one has hydrogen peroxide without feeling too damaging. I still use conditioner just to be safe, though.What Could Be Better:❌ Not for Dark Hair – This works best for blonde or light brown hair. If you have darker hair, it might not work as well or could leave brassiness.❌ Needs Heat to Work – You have to blow dry or be in the sun for it to lighten, so it’s not an instant, leave-in solution.❌ Can Cause Dryness with Overuse – Like any lightener, if you use it too often without deep conditioning, your hair might feel a bit dry.Final Thoughts:Overall, this is a great product for gradual, controlled lightening, especially for people who want a natural sun-kissed look without committing to bleach. I’ve purchased it multiple times and will keep using it! Highly recommend for blondes or those looking for subtle highlights.