FOUR REASONS Color Mask, Rose Gold (27 Colors) – Hair Gloss & Color Depositing Conditioner – Semi Permanent Hair Toner for Color-Treated Hair Color For Women – Vegan & Cruelty-Free – 6.76 fl oz

Update: After not using this for about 7 months to let my hair settle down and to gradually cut off a few inches at a time (I cut my own hair now too), I tried this mask again this morning as my hair was just looking blah and I don't want to go to a salon for color. To experiment, I just dampened my hair, then applied a good blob of this to work into my hair, put on a shower cap, and left it on for about 10-12 minutes. The result is beautiful. Natural. Gave my hair a boost. It very slightly colored some of my greys (I don't have a lot, maybe 20-30%, if guessing) and since my greys are scattered about here and there, it made them look a bit like highlights! My hair is shiny, soft, and has some body. Yay! I'm going to next time try leaving it in for maybe 20 minutes and see what happens. But likely 15 minutes will be just right. Also, I read it is safe to use 1-2x a week - I may try a few times a month, but every so often use a clarifying shampoo so there is no build-up in my hair. LOVE IT! Increasing my 4 stars to 5. DPHue may still win out for saturation but I still like this FR chocolate color better. ------- I usually use DPHue for a color conditioner but tried this Four Reasons since it was on a Prime Deal sale. Hair issue: I had my super baby fine medium brown hair colored on impulse and the stylist made it too 'warm' - as in it looked a little too gold toned and almost brassy --I tried to like it as the color was done very well using Aveda products, but the gold/reddish tone is what I'd said I did not want. I went back to the salon about 2 months later and she said she could put a toner in it and it would cost around $30. Okay, I spent a lot on the color that I didn't like but I figured $30 more to tone it down would be a good idea. However, she put in the toner and it was in my hair for less than 5 minutes--maybe 2 or 3--before she rinsed it out. Okay. $30 for 2-3 minutes of toning, or I could spend around that much for color conditioner that I can use for months! Lesson learned. Both Four Reasons and DPHue condition the hair about the same--if you have super baby fine hair as I do, then you'll be okay with the conditioning aspects. However, if I leave the color mask on for a little longer, I'd condition before or after. If you have dry hair or coarse hair, you may want to use a separate conditioner before or after. DPHue deposits a deeper color - their cool medium brown was darker than this chocolate brown. I like the shine and deep color that DPHue gives me, but it was a little too dark and their light brown was too light. This FR chocolate brown seemed to be closer to my natural medium brown hair color, and as well worked to tone down the hair color I didn't like after the toner my stylist applied began to wash out. I did worry that FR's chocolate would be too 'warm,' as in reddish, which is what I didn't want. However, it didn't go "gold brassy reddish" like the color the stylist applied and instead was closer to my brown that naturally has some warm tones to it. There's a difference between warm pretty brown with some warm tones and the 'gold-reddish' tones that can read brassy in certain light. So I was fine with the warm chocolate brown tones this FR gave my hair. DPHue stained things (my hands, whatever it touched) a lot more than Four Reasons. Likely because DPHue is a semi-perm mask that applies deep color and this FR is a toning treatment that also deposits some color. I didn't have as much staining on my hands with FR, and FR washed away from my hands easier than with DPHue. According to what you need either DPHue or Four Reasons will work: if you want a deeper longer lasting color that even colors some greys, then DPHue is the better choice. If you want to tone down a color that looks too gold or brassy, then Four Reasons does the job well but it won't cover grey very much at all. I like DPHue's color saturation better and for the greys I have, DPHue covered them better by a long shot, while FR chocolate brown doesn't look as harshly dark and worked more to tone out those brassy tones. But once this tube is empty, I'll likely experiment with DPHue colors again to find the one (or ones, as you can mix them) that works with my hair for more color saturation. DPHue wins in the color saturation area, especially grays. But Four Reasons wins in the toning area without making my hair too dark. If you use as directed - not too often, etc - you can use color depositing conditioners to keep your hair looking rich and shiny and beautiful without having to go to a salon (where the prices are becoming ridiculously expensive!). Unless you have a lot of grey that you want to cover, these conditioners do the job very well.

I got my hair done at a new stylist and now I know that she is definitely not a colorist. She bleached my hair so badly it turned white. I went hoping to come out looking younger and I looked OLDER! Found this product and happy to report that the excellent reviews hold up! My hair looks absolutely amazing and now is a soft, warm, blond. I can go back into the public without a hat :) Thank you Four Reasons for developing this product! Caramel is delightful!

I did a lot of research before selecting this product. My hair is bleached blonde and is porous as I already know. I waited about 2 1/2 weeks after bleaching it to use this product. I presumed it would add perhaps a light sandy blonde color with slightly different shades of light blonde-like sand. As soon as I started to add the product into my hair I noticed my hair had started to turn dark ash brown-not gray but brown! I went straight to the shower and washed it out immediately,it was two minutes from start to finish and all I could do was crying. I'm not one of those super attached people to their hair,but my hair is already on the thin side and doesn't grow past my shoulders,I take as good care possible because of these reasons and for a product to do that to my hair really took an emotional toll on me. I personally wouldn't recommend it as it not only didn't give the color I was looking for but how fast the color went into my hair. Five to ten minutes is beyond misleading especially depending on a person's hair. My hair might be thin but it was healthy beforehand. I have been spending the last three weeks using clarifying shampoo and other products from a company that are gentle on it to help get rid of the terrible hair color. Never again.

This leaves your hair feeling so soft and with a nice shine. I had hoped this would help cover gray, but it does not, but it made my gray hair almost startlingly shiny. I have very long brown hair with lots of blonde highlights and this did a good job of adding a warm brown color and the color label is accurate for the different levels of color. After reading the reviews, I did find this much easier and more effective to apply and comb through completely dry hair, starting with the lightest hair first. I would definitely leave this product on at least 15 minutes, 25 if you are really looking to intensify the darkness. This is not a product that is going to harm your hair and I think would be most effective on someone without gray hair looking to add shine, a little color, and moisturize hair. I am ordering a second bottle. Definitely less expensive than getting a salon gloss. You do not have to wear gloves, but I did the 2nd time I used it.

Gave nice shade to my hairs and made them soft

Helped tone down my blonde highlights, but it actually turned the hair pinkish - I ordered and used the 9 caramel, but the hair looked like the rose 10. I did like the way the hair felt after.

I never have done much exploring with hair coloring until I got a bottle of this product. The color change did not disappoint! I'm naturally a dark blonde and I didn't even lighten my hair before applying. The color shows with it. It does have some bleeding when damp and is has turned my straightener/curler pink, but it is after all it is a semi-dye. It has washed out of towels and other items after a good wash. I don't go to bed with damp hair otherwise it will get on the bedding and bleed on the skin more so. I recommend a bonnet for bed and a hair towel after showers. Please wear gloves! It will color for hands. I do touch it up closer to the roots after a few washes. I believe my hair oils don't allow it to stay as long. When applying, my hair does feel nice and not damaged and dried out either. I don't have to leave the product in for long. Maybe about 10 minutes at best and it works like magic. Maybe I will try a darker color next time.

Being blonde is fun, but also a pain! After attempting a salon appointment to get my yellowish blonde more to a strawberry or honey blonde (which failed horribly), I took a year to let my hair grow back (because of course she cut it too short!) and now wanted to try something. I am a coward, so permanent dye was not my go-to, but I had heard about toners and other products like this, so it was time I try. And WOW! So so happy with it! I've only used it once so far and washed once since getting, and I am really happy with the results so far. For application, I did partially wet hair and worked in the product in all sections of my hair going from the under layers and finishing with the top, left in for 20 minutes (once I finished the last section), and rinsed it out after. My hair is prone to not keeping moisture, so I may suggest using this product, and the following night or day to do some oil or extra conditioner to bring back softness and silky feel. Otherwise I had no issues or noticed any negative changes in my hair! Yay! Pictures (I think in order) are the first two showing the color in what sunshine I could find, then the product itself with my hair before, and then the collage of before and after. Yes my bathroom lighting is awful and quite cold in shade, but you can see at least a bit of how it changed. I would say in natural/sunlight you can really see the difference! It's not a mind-blowing change, but man I'm so happy that I have a great, cheap(ish) product that gets my hair exactly as I want. This plus cutting my hair myself makes for a happy wallet, and happy person!

The first time I tried this, I hadn't read the instructions properly and I felt it did nothing. After finding and reading the instructions then executing the process properly, it took all brassiness out of my hair. Almost gave it a silvery blue hue which I loved.

Only works on blond hair! Doesn’t work on medium blonds!

No color change, waste of money

Très bon produit qui laisse les cheveux très doux, je m’en sert comme masque après chaque shampooing donne un joli reflet pas besoin d’en utiliser beaucoup donc le prix est le même que pour un achat chez le coiffeur

Used this on dry hair put on a shower cap for a bit and I cannot believe how well it worked! I have mixed together bronze and rose gold and it looks great. This is not a very highly pigmented product such as Glaze ( at least not visibly ) but it does colour the hair REALLY really well!