wet n wildPhoto Focus Dewy Liquid Foundation Makeup, Desert Beige

I’ve never worn a medium/full coverage foundation like this before. I had been eyeing a $60 blurring foundation from a high-end department store, but after trying countless foundations over the years (ranging from $3 to $60), this one is by far the best I’ve ever used. I’m so glad I discovered it. The texture goes on creamy, not sticky, dries down to a soft matte finish, and sets quickly without feeling heavy or hardening. I wore it for a 6-hour formal event, and it stayed flawless the entire time. No caking, no creasing, just smooth, even coverage that looked amazing both in low lighting and on camera. My skin felt soft and wasn’t oily at all, I only had to blot once or twice the whole night. To top it off, it was incredibly easy to remove with just makeup wipes and cleanser. This product performs like a luxury foundation at a fraction of the price. I’ll definitely be stocking up for my travel kit and for those “just in case” moments. So impressed!

I am 44 and have skin that easily dries out plus fine lines are starting to show. I have read that make-up artists suggest a more luminous type of foundation for more mature skin to minimize the appearance of fine lines. I have tried MANY high-end foundations and always come back to my go-to $6 Wet'n'wild brand. I love that it is dewy, doesn't easily fall into fine lines, keeps my skin moisturized and has a great medium coverage so my freckles still slightly show through while still being a buildable foundation. Plus they offer neutral and cool tone shades...many foundations offer tones that are too golden for fair or light skin tones. This product is definitely a yes for me!!

Received the Shell Ivory shade today and it’s perfect! Had previously ordered one of the beige shades and it was yellowish. Nice medium coverage too. Great price!

So the first time I bought this kind had changed my outlook on wet & wild foundation. It was a hurricane that trapped my husband and I inside of Boone and I couldn't make it back to my home for around a week And I had to stay at the app state convocation center homes arena, thankfully or we would have had to sleep in our car. So I needed some makeup but didn't want to spend a ton of money when I had makeup newly bought at home and I knew eventually I would have made it home. So, I get one of these and in a different shade (bronze beige) 💓 perfect shade almost for me. It's so smooth and creamy it allows a dewy set and is super easy to use because it had an applicator tip built into the cap! So it glides your foundation onto your face,brush,sponge) with absolute ease. It's not overly thick and creamy coverage it brightens your face and makes you have a beautiful glow. I know it's a more cheaper brand. But honest to God. I would pick this over my old makeup Mac and no joke is amazing coverage! It blends well with bronzers and highlighters along with blush and you can build with it and it's flawless. I love it ! It's now my go to and since the begining of October end of September I've purchased at least 4 bottles now 5th bottle to play with the colors and to find my perfect match ! And since it was in-between summer and fall I have been losing some of my natural tan from summer and went down a shade to soft beige and it matches perfect here in January. Time has past so fast. All in all. It's definitely my go to now and new favorite ! I love all of their makeup now. I'm begining to be obsessed

I use this interchangeably with my Armani Luminous Silk foundation and I’ve grown to prefer this one! It has the perfect medium but buildable coverage that looks great when you first put it on and wears naturally on dry skin. No ugly patches at the end of the day, just some fading that still leaves you looking put together even after hours of wear. The shade range isn’t perfect so I do have to mix a bit of the soft ivory with the soft beige in the dead of winter but I can overlook that due to the price point! I hope they never discontinue this line as it is my holy grail!

Sometimes Wet n Wild has products that outperform more expensive brands. I saw a few TikTok videos where people were recommending this foundation for it's performance on mature skin. I'm in my late 40's and seeing the typical fine lines/texture that one would expect. From the reviews I saw I had my hopes up a little too much. I didn't expect a miracle but I was hoping I could get decent coverage without emphasizing all the stuff I'm trying to cover. Sadly I got the opposite. It dries down more like a matte finish than dewy. It also accentuated my fine lines in a way I didn't expect. It didn't settle in them but pretty much refused to stick in those areas. I guess separated? I tried applying with a sponge, brush, with and without primer. The results didn't change noticeably with the different methods. The only reason I gave this 3 stars is because of the coverage. It's more of a medium coverage but it's buildable. This foundation might work for someone who has less problematic skin, but if you struggle with fine lines, dry skins, large pores, this might not be for you.

Wow! I actually wear Wet and Wild lipstick, which is $1.99 and stays on all day so I thought I would try this! This foundation is amazing. It covers nicely but looks natural. Some of my freckles are still slightly visible but my face has an even balance. It doesn’t feel like a “mask” I can’t wait to wash off. I am excited to have found this product. Give it a try…you only have $5.00 to lose!