

🖤 Own your shade, ethically and effortlessly.
ion Permanent Creme Hair Color 1V Jet Black delivers a rich, long-lasting jet black shade with 100% gray coverage. This vegan, cruelty-free, and PPD-free formula nourishes hair with ionic wheat germ protein and botanical extracts, ensuring vibrant, fade-resistant color that professional millennials can trust for a bold, ethical look.






| ASIN | B004AGIJT4 |
| ASIN | B004AGIJT4 |
| Best Sellers Rank | #4,898 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #72 in Hair Color |
| Brand Name | ion |
| Color | 1V Jet Black |
| Container Type | Box |
| Customer Reviews | 4.3 4.3 out of 5 stars (5,016) |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Is Discontinued By Manufacturer | No |
| Item Form | Cream |
| Manufacturer | Arcadia Beauty Labs LLC |
| Manufacturer | Arcadia Beauty Labs LLC |
| Material Features | Cruelty Free |
| Material Type Free | Paraphenylenediamine Free |
| Number of Items | 1 |
| Package Dimensions | 6.26 x 1.65 x 1.14 inches; 2.4 ounces |
| Product Benefits | Hair Coloring |
| Unit Count | 2.05 Ounce |
T**U
Happy surprise
I took someone’s advise and used 20 developer with the orchid dye. I am brunette with a lot of gray. Been using Pulp Riot jam but this color blows it out of the water! Deep, rich color. I’ve had so many compliments from strangers and friends. I have a new go to for radiant, shiny purple! Total gray coverage and is lasting. I do get some color on my towel, even after several washes. So be careful of that. I use all white towels so I can bleach them. It came right off. Great product!
J**O
10/10 color retention
I dyed my hair in the beginning of July 2025 as seen in the first picture. The second and third pictures were taken today, March 3 of 2026. This color LASTS!! In the current photos, you can see my hair is naturally very dark brown (the black dye has since faded out). I have virgin hair, never been bleached or lightened. The color retention is crazy and the red does not bleed past the first week of washing. I did not and do not use any sort of specialty color-safe shampoo or conditioner (probably why the black faded so quickly), and I did not use the Ion Color Sealer after dyeing it. I used the Ion 20 volume developer. I usually wash my hair twice a week, sometimes three times, but I NEVER put heat on it, so I’m not sure if that has anything to do with it as well. Overall, I genuinely highly recommend this product!
K**T
Best I've used
Longest lasting I've ever used. Color was very bright In the light darker In normal setting just ordred another one today
C**Z
It’s a great brand and I’m a satisfied customer
I love this color!!! It covered up my grey hairs and it makes my hair look so bright and healthy. It doesn’t have a strong smell either which is very nice.
N**E
Not the color displayed or expected.
I am surprised and disappointed by the color. I've used a number of the Ion permanent colors, and always been pleased. This color is neither 'black' nor 'cherry' and nothing close to the picture. I would say it is medium magenta with hints of orange. For reference, my natural hair color is "Arctic blonde". It takes color very well.
L**N
Beautiful color but won’t last long
I like the color, texture and how it makes my hair feel. I use this with 20% mixer. I’ve 35% grays all over my hair. Only complaint is it gives 90% grays coverage and only lasts upto 5 washes.
A**T
Awesome product!
Great color and great product! Spread easily!
K**.
Forget box dye! This is my go to!
⭐️⭐️⭐️⭐️⭐️ Highly Recommend – Stunning Purple Results! I purchased Ion Permanent Brights Crème Hair Color in Radiant Orchid, and I couldn’t be happier with the results! I ordered two boxes since my hair is long (about halfway down my torso), and I definitely recommend doing the same if you have longer or thicker hair. For reference, my hair was previously dyed purple using box dye, and I did not lighten it before applying this product. I mixed both boxes together with 10-volume developer in a reusable dye bottle and applied it as a full-head application. The color turned out absolutely incredible a rich, vibrant, and beautiful purple that looks very professional. Honestly, this dye has completely converted me to salon-grade hair color. If you’re considering going purple, this is 100% the dye you want. The only minor downside is the very strong smell, but that’s pretty standard with salon-quality hair dye, so it didn’t bother me much. I’ve attached a photo, though it truly doesn’t do the color justice (my daughter was asleep, so I couldn’t take a better one). After rinsing with cold water only, I applied conditioner and left it in for about 5 minutes. My hair feels soft, healthy, and undamaged, no dryness or stiffness at all. Overall, I’m extremely impressed. 5/5 stars, you’ve definitely gained a loyal customer!
A**A
I decided to try this hair dye after being reassured by its claim of being PPD-free, as I have a known sensitivity to PPD. Unfortunately, during the patch test, I experienced skin rashes and irritation—exactly the kind of reaction I was hoping to avoid. This raises serious concerns: either the product is not genuinely PPD-free, or it contains another equally harmful chemical causing similar reactions. The whole point of purchasing a product labeled "PPD-free" is to avoid such issues, and this one completely failed to deliver on its promise. If you have sensitive skin or chemical allergies, I’d recommend being cautious with this product. For me, this was a disappointing and frustrating experience. Transparency about ingredients is critical, and this product left me with more questions than trust.
خ**ي
طريقة الاستعمال غير واضحه ويبدو ان هنالك مواد اخرى لم ترسل او على الاقل لم يتم ابلاغي بانه يتوجب علي شراء مستحضر اخر يخلط معه عموما اشتريته لانه خالي من PPD على اساس ان معي حساسيه من هذه الماده ولكن اتضح ان لدي حساسيه من جميع صبغات الشعر
—**—
I’ve previously dyed my hair many times and my hair has never fallen out, but with this product that I’ve never used it did. It’s not even worth it because the colour did nothing to my hair
Y**E
No difference in the hair color. Difficult to actually find the instructions. When I finally did on the inside of package the print was so small I needed a magnifying glass to read and even then it was unclear. Terrible smell. Would not recommend this product to anyone.
Trustpilot
2 weeks ago
2 weeks ago