ion Permanent Creme Hair Color 1V Jet Black, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz

I took someone’s advise and used 20 developer with the orchid dye. I am brunette with a lot of gray. Been using Pulp Riot jam but this color blows it out of the water! Deep, rich color. I’ve had so many compliments from strangers and friends. I have a new go to for radiant, shiny purple! Total gray coverage and is lasting. I do get some color on my towel, even after several washes. So be careful of that. I use all white towels so I can bleach them. It came right off. Great product!

I dyed my hair in the beginning of July 2025 as seen in the first picture. The second and third pictures were taken today, March 3 of 2026. This color LASTS!! In the current photos, you can see my hair is naturally very dark brown (the black dye has since faded out). I have virgin hair, never been bleached or lightened. The color retention is crazy and the red does not bleed past the first week of washing. I did not and do not use any sort of specialty color-safe shampoo or conditioner (probably why the black faded so quickly), and I did not use the Ion Color Sealer after dyeing it. I used the Ion 20 volume developer. I usually wash my hair twice a week, sometimes three times, but I NEVER put heat on it, so I’m not sure if that has anything to do with it as well. Overall, I genuinely highly recommend this product!

Longest lasting I've ever used. Color was very bright In the light darker In normal setting just ordred another one today

I love this color!!! It covered up my grey hairs and it makes my hair look so bright and healthy. It doesn’t have a strong smell either which is very nice.

I am surprised and disappointed by the color. I've used a number of the Ion permanent colors, and always been pleased. This color is neither 'black' nor 'cherry' and nothing close to the picture. I would say it is medium magenta with hints of orange. For reference, my natural hair color is "Arctic blonde". It takes color very well.

I like the color, texture and how it makes my hair feel. I use this with 20% mixer. I’ve 35% grays all over my hair. Only complaint is it gives 90% grays coverage and only lasts upto 5 washes.

Great color and great product! Spread easily!

⭐️⭐️⭐️⭐️⭐️ Highly Recommend – Stunning Purple Results! I purchased Ion Permanent Brights Crème Hair Color in Radiant Orchid, and I couldn’t be happier with the results! I ordered two boxes since my hair is long (about halfway down my torso), and I definitely recommend doing the same if you have longer or thicker hair. For reference, my hair was previously dyed purple using box dye, and I did not lighten it before applying this product. I mixed both boxes together with 10-volume developer in a reusable dye bottle and applied it as a full-head application. The color turned out absolutely incredible a rich, vibrant, and beautiful purple that looks very professional. Honestly, this dye has completely converted me to salon-grade hair color. If you’re considering going purple, this is 100% the dye you want. The only minor downside is the very strong smell, but that’s pretty standard with salon-quality hair dye, so it didn’t bother me much. I’ve attached a photo, though it truly doesn’t do the color justice (my daughter was asleep, so I couldn’t take a better one). After rinsing with cold water only, I applied conditioner and left it in for about 5 minutes. My hair feels soft, healthy, and undamaged, no dryness or stiffness at all. Overall, I’m extremely impressed. 5/5 stars, you’ve definitely gained a loyal customer!