---
product_id: 1787068
title: "La Riche Directions Hair Colour - Plum 88ml Tub"
brand: "directions"
price: "1081276₫"
currency: VND
in_stock: true
reviews_count: 13
category: "Directions"
url: https://www.desertcart.vn/products/1787068-la-riche-directions-hair-colour-plum-88ml-tub
store_origin: VN
region: Vietnam
---

# vegan & cruelty-free 36 vibrant shades mixable tamper-proof lid La Riche Directions Hair Colour - Plum 88ml Tub

**Brand:** directions
**Price:** 1081276₫
**Availability:** ✅ In Stock

## Summary

> 🌈 Dare to stand out with plum perfection!

## Quick Answers

- **What is this?** La Riche Directions Hair Colour - Plum 88ml Tub by directions
- **How much does it cost?** 1081276₫ with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vn](https://www.desertcart.vn/products/1787068-la-riche-directions-hair-colour-plum-88ml-tub)

## Best For

- directions enthusiasts

## Why This Product

- Trusted directions brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Long-Lasting Vibrancy:** Semi-permanent formula that fades beautifully, keeping you turning heads
- • **Safe & Secure Packaging:** Tamper-proof lid ensures freshness and peace of mind
- • **Ethical Beauty Statement:** 100% vegan formula, never tested on animals—look good, feel good
- • **Unleash Your True Colors:** 36 electrifying shades to mix and match for endless creativity
- • **Salon-Quality Results at Home:** 88ml tub with wide 49mm opening for easy, precise application

## Overview

La Riche Directions Hair Colour in Plum is a semi-permanent, vegan-friendly hair dye offering 88ml of richly pigmented, mixable color. Trusted for over 30 years, it features a tamper-proof lid and a wide opening for easy application. Known for its vibrant, long-lasting hues that fade naturally, this cruelty-free formula empowers you to express your boldest self with confidence.

## Description

La Riche Directions are simply one of the best and brightest hair dye colours on the market bar none! La Riche have been making Directions Hair Dye for over 30 years, making them one of the most trusted, respected and experienced hair dye brands in the world! Directions are available in 36 bright hair dye colours. All shades can be mixed which means the possibilities are endless. 88ml of Directions Hair Dye per pot. Tamper proof lid. 49mm opening in tub for easy use with tint brush – sold separately. Vegan friendly hair dye. Full instructions and details on how to use are included with each tub. This hair dye has not been tested on animals. Authorised stockist.

Review: Amazing color and bathroom staining abilities - I've used Manic Panic for three years but was getting tired of their color selections and mixing colors never resulted in what I wanted so I did some searching and decided to try La Riche. I bought the Dark Tulip and I absolutely love it! I have medium blonde hair that I bleached then applied the dye. The roots where I had just bleached were more of a bright pink and the middle/ends where it was previously bleached are a darker shade, like a deep cherry. I didn't have any difficulties applying it, the consistency is much like Manic Panic. I thought it was interesting though that it said it only needed to be left on for 15 minutes. I'm used to the longer times of Manic Panic so I didn't fully believe 15 minutes was enough. I probably left it on for about 25. The only con so far is how long it's taking to rinse out of my hair. I bleached my roots Tuesday. Dyed it Wednesday. It is so hot outside and I was sweating pink (which happens with Manic Panic too at first) so Thursday I sat in the shower for 10-15 minutes with my head forward just rinsing my hair and I am still sweating pink on Friday. Like I've said, I've been dying my hair for three years and I take precautions to not get dye all over the bathroom but let me tell you, this got everywhere. It stains almost instantly. Just rinsing my gloves off in the sink, any drop of diluted dye water left a stain even when I washed it away immediately. My tub is pink. I have NEVER had this happen before. I have an outdoor wedding tomorrow, I need this to stop! I'll update later when it starts to fade.
Review: Lasted well, faded beautifully - I have medium brown hair with natural highlights and did not bleach it. This still made my hair quite red (the natural highlights in my hair went super super red, so if you're blonde, it'll be very red). I used this for Halloween and actually wanted it to wash out. 3 weeks later, with absolutely no appropriate "color care", my hair is still pretty red. It wasn't *quite* a natural shade on me when it was freshly dyed, still a little on the purple-ish side of burgundy, but I got a lot of compliments on it. The braid is right after I dyed it. The Gamora/Groot photo is a few days later, and the Maleficent picture is over a week later. The fade has been pretty natural, but the blonde parts of my hair have been really holding the color. If you *want* it to wash out, manic panic is probably a better route to go, but if you want to play with red without an urgent desire to have it out, this was a fairly natural red that holds longer than manic panic and faded beautifully/true to color. It will definitely last a long time with proper color care.

## Features

- La Riche Directions Semi Permanent Hair Dye
- Bright hair dye colours
- Tamper proof lid
- Instructions included
- Not tested on animals

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B001BFPG70 |
| Batteries  | 1 A batteries required. |
| Best Sellers Rank | #443,728 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3,435 in Hair Color |
| Customer Reviews | 4.3 4.3 out of 5 stars (4,316) |
| Is Discontinued By Manufacturer  | No |
| Item model number  | 4202 |
| Manufacturer  | La Riche Hair Dye |
| Product Dimensions  | 2.17 x 2.17 x 2.76 inches; 3.14 ounces |
| UPC  | 798627831236 755332185023 787734377430 785479159816 759894600543 |

## Product Details

- **Brand:** Directions
- **Color:** Plum
- **Item Form:** Liquid
- **Package Information:** Tub
- **Product Benefits:** Hair Coloring

## Images

![La Riche Directions Hair Colour - Plum 88ml Tub - Image 1](https://m.media-amazon.com/images/I/719g0u6A1BL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Amazing color and bathroom staining abilities
*by C***E on June 29, 2018*

I've used Manic Panic for three years but was getting tired of their color selections and mixing colors never resulted in what I wanted so I did some searching and decided to try La Riche. I bought the Dark Tulip and I absolutely love it! I have medium blonde hair that I bleached then applied the dye. The roots where I had just bleached were more of a bright pink and the middle/ends where it was previously bleached are a darker shade, like a deep cherry. I didn't have any difficulties applying it, the consistency is much like Manic Panic. I thought it was interesting though that it said it only needed to be left on for 15 minutes. I'm used to the longer times of Manic Panic so I didn't fully believe 15 minutes was enough. I probably left it on for about 25. The only con so far is how long it's taking to rinse out of my hair. I bleached my roots Tuesday. Dyed it Wednesday. It is so hot outside and I was sweating pink (which happens with Manic Panic too at first) so Thursday I sat in the shower for 10-15 minutes with my head forward just rinsing my hair and I am still sweating pink on Friday. Like I've said, I've been dying my hair for three years and I take precautions to not get dye all over the bathroom but let me tell you, this got everywhere. It stains almost instantly. Just rinsing my gloves off in the sink, any drop of diluted dye water left a stain even when I washed it away immediately. My tub is pink. I have NEVER had this happen before. I have an outdoor wedding tomorrow, I need this to stop! I'll update later when it starts to fade.

### ⭐⭐⭐⭐⭐ Lasted well, faded beautifully
*by X***A on November 13, 2017*

I have medium brown hair with natural highlights and did not bleach it. This still made my hair quite red (the natural highlights in my hair went super super red, so if you're blonde, it'll be very red). I used this for Halloween and actually wanted it to wash out. 3 weeks later, with absolutely no appropriate "color care", my hair is still pretty red. It wasn't *quite* a natural shade on me when it was freshly dyed, still a little on the purple-ish side of burgundy, but I got a lot of compliments on it. The braid is right after I dyed it. The Gamora/Groot photo is a few days later, and the Maleficent picture is over a week later. The fade has been pretty natural, but the blonde parts of my hair have been really holding the color. If you *want* it to wash out, manic panic is probably a better route to go, but if you want to play with red without an urgent desire to have it out, this was a fairly natural red that holds longer than manic panic and faded beautifully/true to color. It will definitely last a long time with proper color care.

### ⭐⭐⭐⭐⭐ and got a beautiful green color (as expected)
*by J***S on May 18, 2015*

Left on for an hour over bleached hair, and got a beautiful green color (as expected). My hair feels so smooth. Didn't stain anything while rinsing, but did stain skin a bit. Was able to remove with some scrubbing. Color stayed on for longer than 2 months for me. I had kept it on for an hour when I was dyeing it. It was a strong green throughout, never fading, but always looked beautiful. The picture with the circle on my face was the day after dyeing. The picture with just my eye, was 2 months later, give or take a few days.

## Frequently Bought Together

- DIRECTIONS Plum Semi-Permanent Hair Colour - 88ml Tub
- DIRECTIONS Flamingo Pink Semi-Permanent Hair Colour - 88ml Tub
- Jerome Russell Bblonde Cream Peroxide, 40 Volume, 12% Peroxide, Lifts 8-9 Levels, 75ml

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.vn/products/1787068-la-riche-directions-hair-colour-plum-88ml-tub](https://www.desertcart.vn/products/1787068-la-riche-directions-hair-colour-plum-88ml-tub)

---

*Product available on Desertcart Vietnam*
*Store origin: VN*
*Last updated: 2026-03-19*