Schwarzkopf Live Intense Permanent Hair Colour, Real Red (number 35), 142ml

I have fallen in love with a new hair color!!! I’m going to order a second box to truly get the hue I’m looking for. My hair is naturally quite dark (and hasn’t had color in ages) so it takes a few tries to accomplish the desired look I want to go for. This color definitely doesn’t disappoint. My only complaint is that my hair has felt drier at the ends than it normally does, however I’m still recovering from an accident earlier this year and my hair hasn’t quite been itself overall so I can’t completely place the dryness to the color. However like with ANY home coloring kit, make certain you read the directions carefully, and ALWAYS ALWAYS do a deep conditioning masque after shampoo and rinsing. I find this not only helps keep sheen and health to newly colored tresses, but also helps really lock in and seal the new color. Overall, I’m a fan and really thankful I ran across and researched this product prior to purchasing. I’m especially with the result I did get, but again I’ll need a second coat to truly achieve the desired effect I want due to my hair’s natural color and texture.

Love the color

1st day. Love the color.... but on someone else. Not quite the red I was gearing for. Good product though. Hair doesn't feel damaged. I'm also 40% gray.

I had been searching for a really vibrant, but natural-looking red hair color. Everything I had seen before was some shade of auburn, copper, too faded, or looked purple - not what I was going for. I found this on Amazon, am familiar with the brand, so thought I'd give it a try - best money I've ever spent on home hair color. The red color is incredible, and I've gotten numerous compliments. I love it!

Got this for my teen daughter whose hair is naturally a little dark (brown) and I was concerned the color would not show. But it did! On a whim, my husband (whose hair is mostly white), gave himself "stripes". Looked orange at first, now orange-ish pink. I would not recommend on white hair! But really love it on my daughter and it has lasted quite a while!

I like this hair color kit. My hair is on the dark side so I didn't expect much of a change in the color after I use it. But it did actually change the color of my hair I mean not drastically it is more noticeable outside in the natural light. The only thing is it didn't arrive as quickly as I would have liked.

I have black hair and didn’t want to bleach my hair. This did the trick, it’s a beautiful shade of burgundy. But when the Sun light hours it, it’s a gorgeous shade of red.

Did not do what it said, the color isn't bold!

Have been using this colour for almost a year now, and at first it did fade quite a lot. I'm naturally a dark blonde, so the colour took to my hair well and was really vibrant but after a few washes look quite ginger. I persisted with it though and dyed my hair (2 boxes needed due to the length) every couple of weeks, then every three weeks. The colour looks great now and does not fade much at all. I just have to keep topping up the roots about once a month. This only needs one box too so it has got cheaper as time has gone on. I love the colour and would definitely recommend.

Came exactly on time, no damage

I fell in love with this hair dye while living in the UK. Nothing in Canada even compares to the colour, intensity, and longevity of it. <3

Couleur ultra vive et brillante, bien plus que les teintures que l'on trouve en France.les cheveux ne sont pas plus agressés pour autant. Je recommande fortement.

Conforme à la promesse et qualité!