Sales and Marketing Channels: How to Build and Manage Distribution Strategy

This book is great for understanding how to manage channels. It is less about "distribution strategy" within the firm's overall marketing strategy, but more about how to define and optimize channels. I highly recommend it.

Not practical to use ,difficult to understand.Not practicalit s mainly in number its not strategyDont buy it .I really mean it.

You can see from the post its thatlocate pure gold this book has been both well read and fruitful. It serves both as a very readable introduction but also an advanced primer. As a Marketing and sales professional I found this stimulating and entirely practical. Recommended.