Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
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Description
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Specifications
| Best Sellers Rank | #162,011 in Books ( See Top 100 in Books ) #7 in Global Marketing (Books) #14 in Business Marketing |
| Customer Reviews | 4.3 out of 5 stars 146 Reviews |
Reviews
Y**G
Marketers’ Must Have
This is a very helpful book for marketers. Especially when I didn’t major in marketing in Uni. As a media graduated marketer, I found this book very informative and easy to digest. I read it on kindle app so I can mark all the useful sentences.
G**.
Excellent Book
Very good books. perfect shipping.
T**T
Great Read for Marketers and those doing courses in brand management
The book has a lot of information,.one has to pick what they need out of it. I use it for one of my courses in brand management.
S**T
Great teaching resource
Up to date examples but mainly American. Easy to read. Good content.
Common Questions
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