Wella Koleston Perfect ME+ Vibrant Reds Permanent Hair Colour, No. 77/43 Intense Medium Blonde/Red, 0.66 kg

I’ve been using Wella Koleston 9/96 for a long time, and it never disappoints. For the roots I mix 9/96 with 10.00 and 6% developer (1:2), and for the lengths I use the same shades with 4% developer (1:2). The result is always beautiful and consistent — shiny, even color every time. Definitely a reliable choice if you want professional results at home.

Very satisfied

I love wella dyes. I use this 77/43 with a 20vol developer and my copper/red stays bright and vibrant for ages! It doesn’t fade as quickly as some. It lifts my level 4 roots very well also. I get so many compliments on my hair

Choose the right shade as recomended by a profesional .it comes out different on each persons hair so is unique.also get a colour match shampoo and hair mask to keep color fresh and viberant longer x

Box was in a tatty condition and tube dented. But colour worked fine

I LOVE this colour Mixed with wella illumina 9/43, a 3:1 ratio with wella professionals 6% peroxide. I added this to my 9/43 for some extra red, as it has been fading too fast and just wasn't the shade I was looking for. And OH the difference! A little goes a long way! Pros: • No colour run while exercising or sweating. Runs in the shower but only for the first 2 washes. • Leaves your hair shiney and smelling great • My hair didn't feel like it was damaged by this product. • Really vibrant as a stand alone, quite a reddish-brown, autumn toned shade (no photos of that, sorry! Was a test strip). Cons: • Stinks the room out, so use in a well ventilated area!