Marketing Management Plus MyLab Marketing with Pearson eText -- Access Card Package (15th Edition)

This is an excellent book that I bought it for an MBA level marketing class. It is extremely comprehensive, and covers any marketing topic imaginable. It’s also very well written and gives numerous examples of corporations and their marketing strategies.Just a great book overall, and really helps provide a good business mindset.

I bought this book because it advertised MyMarketingLab as an extra resource for the buyer. I chose this high price option over a less expensive book rental because I know I needed the practice. It turns out, that he professor must have a class code. Well, my professor does not have a class code and therefore, I cannot access the services I paid for. This is a complete let down. Had I known, I would have rented the book.

This is a mediocre text at best. It's text dense and hard to skim or review which is certainly necessary when this book is used in a 7 week graduate level marketing class. The online MyLab study plan is not helpful in preparing for tests on the material either.

Product meets my need and I didn't have to spend hundreds of dollars for the book at the college bookstore. It shipped quickly. MyPearson Lab works too. Will do business again for my textbook needs.

Perfect. No need to pay ridiculous bookstore prices.

Fast shipment, exactly as described.

This is the bible of marketing

I purchased this book as it was on the recommended reading/purchase for the MBA course that I am on. It has proven so difficult between Pearson and Manchester Metropolitan University to obtain a course ID to access MyLab that I am giving up and returning the book. It has proven to be a complete waste of my time.