BISON COOLERSSoftpak Series, Made in USA, Soft Cooler Bag Insulated Leak Proof for Beach, Travel, Camping, Picnic, Car, Trips, 24+ Hour Ice Retention

Pretty easy to carry around. At this size, it doesn't feel like you're carrying around a cooler, just feels like a bag. Inscompicouous enough that my Uber driver didn't suspect the possibility that we might spill ice water in his car; but there was no spillage like you might get with a cheap cooler. My gf loved how soft it feels. Not sure why that's important, but it's important to her, so it's important to me. Personally, I really like the blue/green color, it says 'classy outdoor drinking going on over here.' Extra pockets are quite useful. Can't comment too much on durability, but it felt very sturdy and handled our drinks and ice like a champ. Only con is that I was hoping a smaller cooler would stop me from getting too inebriated, but that was not the case. Also, these other folks joined our little picnic party and started hating on our music and wanted us to play Kanye.. that was annoying, but I guess it's not the coolers fault just the world we live in.

Let me start by commending bison cooler for making this cooler in the U.S.A. The design is not very well thought out. I bought this for a lunchbox on construction job sites. The shoulder strap slips off of my shoulder because of the way the strap goes diagonal across the bag. There are to many steps to opening the bag. Men want simple and quick.I knows a lot of union construction workers looking for a made in USA lunchbox that will gladly pay the extra money. The competition charges a lot of money for made in china crap. Buy American support American

This soft bag is everything they advertise it to be... It is solid, lite weight and priced right... The advertisement for the bag says it will keep ice for 24 hours at over 100 degrees.. Wellllll it did keep my two Artic Ice freezes cold for 24 hours but at 75 degrees, and frozen for about 18 hours... I had hoped for a little better... However, it does as well as a Yeti I tried so I'm happy with the product.. I will use it to carry fruit and veggies on an extended trip.. I will be able to refreeze the Artic Ice every couple of days so this will work well.. Give it a try!!!

Great sleek design. Better than I hoped it’d be. Holds a lot of volume and not overly big. Taller than wide so when I walk with it, I am able to walk and hold like a normal bag, keeping the weight next to me and not having to cock out my arm or tip my body to counteract the heavy bag. Keeps ice frozen for long periods and doesn’t sweat. The drinks I had in it were as cold as the ice. Sturdy design so even though it is heavy with drinks and ice, no worries about ripping.I wondered about the design since it’s not a hard body, but that makes it better I think for what this is intended. Would be happy to use for my family of 4 for a full day out without worry. Also the zipper is tight but not hard to open. It’s as it needs to be.

We bought this cooler, not only for drinks but for food items during a long road trip. Packed with frozen food in glass bowls, veggies, and only 2 medium cooler freeze packs - it kept food FROZEN for over 24 hrs!The top zips open wide so you can stuff it, and folds on each side with a buckle. Clever design, leakproof, solid construction, American made, at a fraction of the cost of the expensive name brand - it earned its worth easily in my book.Suggestion to the seller - show the webbing system on one side of the XD series cooler in your product info. This is an important feature I didn’t know the product had.

It feels way to soft the foam that is in cooler feels like it would rip or break down with time. The side buckles are not adjustable so if you load this cooler bag up nice full it will be difficult to buckle. Really feels like a over priced baby bag.. I will return. What happened to American made?

I spent a long time researching all the varieties of soft coolers and decided to give Bison a try. The XD series cooler is definitely high quality. It easily kept full lunches and water bottles for 4 people for more than 8 hours in 90 degree heat. The material seems very rugged. High quality zipper, clips, and materials. I went with the 24 can size and glad I did with all the items I can keep cool for my family of 4. The overall look and feel of the Bison product is unique and understated, which I prefer to some of the flashier products out there. Their customer service department is excellent as well. Made in the USA by a family run company is just another plus.

This is a great multi-purpose cooler. Soft cooler is the way to go. The blue color is cool, and the quality is very good. Seems like it will last a very long time. Took it on a 4-hour raft trip on warm day, using a couple of cold packs to for cooling around 8 beers, sodas, water, and lunch, and it worked great. Worth spending a little extra on a good product.