L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Black 1, 1 Hair Dye Kit

I recently tried this Dark Ash Blonde / Dark Ash Brown hair dye, and I am very impressed with the results. The color turned out exactly as expected — a beautiful, natural-looking shade with cool undertones and no unwanted red or orange hues. The application process was simple and easy to follow. The formula had a smooth consistency, making it easy to apply evenly without dripping. I also liked that the smell was not too strong compared to other hair dyes. After rinsing and drying my hair, it felt soft, shiny, and healthy. The color provided great coverage, even on grays, and left my hair looking refreshed and natural. Overall, I highly recommend this product to anyone looking for a cool-toned blonde or light brown shade. I would definitely buy it again.

I couldn't be happier with the results! This product exceeded my expectations in every way. The application process was incredibly easy. The included gloves were a nice touch, and the cream formula spread smoothly without any drips. The color turned out to be vibrant and rich. I chose the shade "Lightest Natural Blonde 9.5NB," and it provided beautiful depth, enhancing my natural color. Post-application, my hair felt silky and shiny rather than dry and brittle. I noticed a significant improvement in its overall texture, which was a pleasant surprise. I highly recommend Loreal Hair Color to anyone looking for an at-home hair dye option. It’s effective, easy to use, and leaves your hair feeling fabulous. I will definitely be using this product again!

This is just what I need for covering gray hair. As hair dyes go, I feel like this one looks about as natural as it gets, which is the most important thing to me. The dark brown shade does not look harsh or overly artificial, and it gives a clean, even-looking result. I like that it gets the job done without making the color look obvious. Overall, it is a dependable choice for gray coverage and a natural-looking dark brown color.

It definitely lightens hair but leaves it dry. I am glad I bought 3 boxes (2x 6.5 G and 1x 6 light brown) which will leave me with enough conditioner for a few weeks. I ended up using the entire 2 boxes of 6.5 G and added a few drops of 6 LB. I love how natural it looks. I have included the before and after photos.

Hair came out very nice. The ash blonde doesn't leave any orange tint if you are coloring over dark hair. I love how my hair feels so soft after coloring it with this. Very happy with this!

Just used the 5CB Medium Chestnut Brown last night and it’s not exactly the color I wanted but I knew the risk I was taking going in and I don’t hate it. The formula for this is runny and does drip, so watch out for those white counters and rugs. The color result is redder than I wanted but the box does indicate it can pull red for redheads so that’s on me, I should’ve gone for a fully cool toned brown. Perhaps this was due more to the quality of my sun bleached hair and general dryness, but it was striking during application how much my hair texture became like straw. I expected to follow up with my usual hair repair methods (Amika RX) but to my surprise, the provided conditioner more than restored the texture to a soft state. Attached some pictures with side by sides, befores on the left. I think I’ll prefer the color in a week or two when it inevitably fades a shade. I have a handful of grays toward the crown and this fully covered those, however, I can’t yet attest to longevity of the coverage. **Update** I used and reviewed this dye in October, it is now December and I have added an additional update picture (roughly 2.5 to 3 months after application). I was correct that the faded shade is what I’m most happy with, especially once the ends lightened up, which happened probably by week 3 or 4. Gray coverage is excellent though my growth seems to already be showing so I’m spotting silvers again. Red tone is lasting very well and I’m happy, just gotta find some sort of root touch up now. Overall a recommend for the lasting color, but I will mention that my hair is much much dryer over the last couple months than usual - I feel my hair usually “bounces back” after a dye (I tend to dye my hair once or twice a year only) and after this box it did not. So if your hair is chemically treated or severely damaged, I would look for a potentially gentler dye formula if there is such a thing. I am using deep conditioner treatments or a quality conditioner in the shower, but what seems to help most is a post shower cocktail: light spritz of Pacifica Silk Rice detangle spray, dime sized amount of JVN instant repair mask, a pump and a half of JVN blowout styling milk, and then the next day or morning 3-4 drops of the JVN nourishing shine drops (I also use Ouai hair oil but I’ve run out - and occasionally IGK mistress hydrating balm on the ends and before I ran out I’d frequently use the IGK Antisocial overnight dry mask which I can’t recommend enough lol) Best of luck to everyone on their hair journey :)

when you first shake it yes you’re gonna spell the chemicals, but that’s just part of the hair dye process, but then it goes away pretty quickly to the point where you don’t smell it anymore which is nice so it is not just like you know when you’re dying your hair, you’re not just smelling like the hair dye chemicals the entire time you’re dying your hair now it’s a perfect lie because I wanted to go for a very, not too crazy, but but just the right amount of black and I love the outcome of how it turned out and I will get this again because I absolutely loved that in my hair during the fall a darker color and I’m glad I picked the right hair dye So like after I’ve noticing for like a while, I noticed that like I could still see like a little bit like round like a dark brown and I’m like well I want like like black hair on me right and I don’t. I think it’s because maybe I didn’t use the entire bottle so like I switched over to like a soft national black and this time I use the entire bottle because like I guess that’s what you have to do if you want the results and I got the results and I’m glad like I went for this color as well because I you know I wouldn’t feel like a soft life, but I’m like no I wanna go for like maybe like your national black will work, but yeah if you wanna like the color to shout, you’ve got probably gonna use like the whole entire bottle you know and you can definitely tell like that like when you use the entire bottle you’ll get the results trust The amount of compliments I’ve gotten over the time when I first use this hair dye was unbelievable people loved it and I’m like OK thank you because I didn’t use the entire bottle so it didn’t give me the results that I wanted and I’m glad you know I can redo my hair again by using the same color cause I would really like do you like having a black hair it’s really nice

Pics added... in 2 different types of lighting and during application. 😀 Color: (Preference LB02) I've gone to numerous salons in OC California and paid upwards of $400+ to have my thick, long hair colored. (I'm naturally med brown but now with the oh-so-wonderful (not) greys). I was NEVER happy with how I looked when I left the salon which frustrated me considering the money and time spent there. This went on for several years and I just accepted it as having difficult hair or whatever. I would try a new, more expensive salon and would end up with fairly similar results. They weren’t horrible, just not what I was wanting. I ALWAYS had a photo of what I wanted and was clear in my request so, in retrospect, I'm not sure why it was so unachievable for so many years and so many colorists. My colorists tried to explain after the fact why it wasn't exactly like the photo but ... honestly, shouldn't they have known that BEFORE doing it and charging me $400? I just didn't get it... This all changed when I met someone with the exact color I was wanting. She said she used this exact drug-store hair color and described her original color as med brown with grey so I had to try it! I was so nervous but wasn't happy with what I had found in the top salons in SoCal so I tried it... OH MY GOODNESS I was amazed at the results!!! Not only was it closer to the color I had always described and requested but my hair was super soft and healthy following the color process!! I've now been using this color for several years and it's seriously the best thing I've found. I recently went for a trim and blowout at a higher end salon and a woman brought a box of color into the salon and asked if the stylist wouldn't mind using it instead of their usual color... my stylist rolled her eyes and whispered ,"oh my god that's so tacky - that junk will just fry her hair and then we will have to fix it " I looked closer at the box and saw " preference" on it... same as what I use!). Her stylist tried to explain why their (much more expensive) products were so much better... the customer (who, incidentally, was well dressed and carrying a Chanel bag) said she just liked the look and feel of her hair better with the preference... which is EXACTLY how I feel! I have the money to spend on what works best so that's not the issue. It just so happens that this extremely inexpensive color is what's best after years and years of disappointing salon visits... and thousands of dollars wasted in the salon! When I left the salon that day I mentioned that I use the same thing and feel the exact same way as the other customer... I'm sure my stylist was a little embarrassed that she had whispered how tacky of a request it was and her attitude was reflected in my gratuity. I understand that the improved quality of home hair color has most likely had a huge impact on the income potential of hair-colorists so now I understand why they reacted that way the day the woman walked in... but it's also the exact reason I was so afraid to use it in the beginning as well and I wish I had used it years sooner. So... if you're on the fence, try it! Do a patch test underneath to see how it turns out before continuing with the entire head... if you like the look and feel of the test patch then continue with the rest! It honestly couldn't be easier. I use it every few weeks at the roots and bring it to the ends for a color refresh at the end of the processing time while I'm doing my nails and on the computer! I've had several people ask me where I get my hair done and I'm always honest and tell them...

I love it. The color is so pretty and it doesn't smell. I will buy it again.

All liked it.

I liked the color, will order more of this product ***** 5 stars

“⭐⭐⭐⭐⭐ I love this L’Oréal color! The result is beautiful, shiny, and very natural. It covered my hair perfectly and was easy to apply at home. My hair feels soft and looks like I went to a salon. Definitely buying again!”

Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended