Media Secrets: A Media Training Crash Course: Get More Publicity, Look & Feel Your Best AND Convert Interviews Into Web Traffi c & Sales. Strategies for TV, Print, Radio & Internet Media Paperback – September 6, 2016

Jess Todtfeld has left no stone unturned, yet the magic of the book is that it is not at all overwhelming. It is a pretty quick read that covers an enormous amount of information--particularly in today's media, digital and social media Age. The book addresses both strategic and tactical issues surrounding being interviewed in various media formats extremely well. But, as if that's not enough, Todtfeld ends the book with helpful information about how to showcase all of your interviews (i.e., television, radio, podcast, Internet, etc.) in the most professional way possible. He cuts to the chase to solve some very common problems that so many people have; for instance, I didn't exactly know what to do in order to put my radio and podcast interviews on YouTube but now I know! He makes things simple to understand which is so important because it is too easy to just say: "I don't really know what my 20-year old nephew just told me to do so I am just going to wait and do it later". "Later" has a funny way of never showing up, meanwhile a TV or radio producer has looked at Mary Reilly's YouTube Channel and said "She's too inexperienced" because I didn't have all of my content up there.

Jess Todtfeld is a gift to all of us who want to share our messages effectively and with as wide an audience as possible. [Full disclosure: Jess is a good friend, and he graciously acknowledged me in "Media Secrets."] Many years ago, I took two of Jess's two-day seminars, one on how to present a talk well, and the other on how to do a media interview well. Both were high-content workshops that I continue to benefit from. (Sample tip: tape yourself before you speak and review the tape carefully. I still do this before my keynote speeches, even though I've now been a speaker for many years.)Jess's book "Media Secrets" is a superb guide to the art of the media interview. I have it on my Kindle and will soon have the paperback version. If you are serious about being a great guest on a radio or TV program or podcast, this is the book you need to have and study. Then I recommend that you sign up for one of Jess's workshops or invite him to present to you and your colleagues at work or your next conference: [...] [This is not a paid promotional advertisement; I just want to apprise you of how to get in touch with Jess.]Thank you, Jess Todtfeld, for helping people be more effective in how we communicate on the platform and in interviews.

This book provides easy to use systems to help better remember key messaging, handle a variety of questions that one may encounter with the media, and the creation of memorable sound bites. It also included information on how to deal with digital only media and tech platforms that are being leveraged to further communicate and market one's product/brand such as live streaming and Skype interviews.

Fast Track your Success in Media with this book.If you are going to speak to the media anytime soon, read this book first. It will get rid of your nerves and boost your confidence. It’s an easy read and covers everything you need to “not just Wing it, but Leverage it” with any media situation. If you are already experienced with responding to the media, then you will find ideas you may not have tried before to make your next media interview even better. And you will probably recognize that there isn’t any technique left out because Jess has spelled them all out for you. He has written the book in the manner he would teach you in one of his programs – detailed step by step procedures, easy to follow, practice and review. Think of a media mastery situation and you will probably find it in this book. Go get all the media handling secrets you need from Jess’s book.

Jess is truly one of the nicest, most authentic people I've met. PLUS he's amazing at distilling a lifetime of information and experience into a book that's easy to read. Just as importantly, he gives you very actionable steps that you can easily follow. I spent a day working with him in person in a small workshop for a lot more money, and it was worth every penny - so this book is a bargain!!! Grab it if you have ANY interest in interfacing with the media. I'm a newbie in all this, and his tips and guidance have enabled me to successfully get the publicity I need for my four startup companies - while staying true to myself and my message.Bobbi Kline MDAuthor, The Blood Type CookbookCEO Genomic Solutions Now, GENESIS Center for Personalized Health, NCG Health Solutions

If you are preparing for a media experience, you must learn the secrets from the Master, Jess Todtfeld. And, they are all in his new book. You'll learn how to artfully get your key message across while giving the media what they need. Jess' recommendations work. I had the opportunity to take a one-day media crash course with Jess and noticed an immediate up-leveling in the way I structured my key points, identified repeatable sound bites and enhanced my delivery style -- all thanks to the message system Jess taught me and which is right here in the Media Secrets book. This easy to read, step-by-step media training guide should be on everyone's desk who is seeking a way to better connect with their audience and, especially with the media.

alot of generalities