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☕ Elevate your daily grind with Colombia’s iconic brew—fresh, smooth, unforgettable.
Sello Rojo Tradicional Medium Roast Ground Coffee is a 35.27 oz bag of 100% Colombian Arabica beans, medium roasted and freshly ground. Sourced from family farms in the Andes, it features a degassing valve to preserve freshness and delivers a smooth, balanced cup with sweet notes. A heritage brand since 1933, it’s Colombia’s top-selling coffee, now available for discerning coffee lovers seeking authentic, artisanal quality.
| ASIN | B07QM9TMMB |
| Best Sellers Rank | #161,409 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #2,016 in Ground Coffee |
| Brand | Sello Rojo |
| Brand Name | Sello Rojo |
| Caffeine Content Description | Caffeinated |
| Certificate Type | USDA |
| Coffee Blend Name | Colombian Medium Roast |
| Coffee Roast Level | Medium Roast |
| Coffee Type | Coffee Bean |
| Container Type | Bag |
| Customer Reviews | 4.6 out of 5 stars 652 Reviews |
| Each Unit Count | 32.27 |
| Flavor | Medium Roast |
| Grind Type | medium |
| Item Form | Ground |
| Item Package Weight | 1.11 kg |
| Item Volume | 105.4 fluid ounces |
| Item Weight | 2.2 pounds |
| Manufacturer | Industria Colombiana de Café S.A.S |
| Number of Items | 1 |
| Number of Pieces | 1 |
| Package Information | Bag |
| Package Size Name | 35.27 oz |
| Roast Level | Medium Roast |
| Size | 35 Ounce (Pack of 1) |
| Specialty | Natural |
| Sweetness Description | Moderate |
| UPC | 017202102401 |
| Unit Count | 35 Ounce |
| Variety | Arabica |
P**I
The best
Great coffee.
R**L
Rich, Robust Flavor
I was introduced to this coffee years ago by my ex who worked for the company in Colombia. I've enjoyed it ever since for it's rich, full flavor. I am surprised by the vehemence of some of the negative reviews, but I confess to not being a coffee connoisseur. Café Sello Rojo is the most popular coffee in Colombia, basically making it the Colombian equivalent of Folgers. However, in Colombia it is made very, very weak, more like coffee flavored water than actual coffee. If you like strong, flavorful coffee but aren't a purist, you will probably like Sello Rojo.
P**R
A Coffee lovers Coffee
I buy this not just for home but also the jobsite. Everyone has their favorite brand and blend thst they say is the best, that is until they try Cafe Sello Rojo. It has a very balanced flavor profile that has no hint of bitterness. When I say flavor I mean you can actually taste the coffee, not like domestic brands, yes that means Black Rifle too. This Coffee puts all of them in there place, drinkable only if the Sello Rojo is gone.
L**B
Enjoyable! Café Sello Rojo Traditional Coffee
I buy this for my guy for special occasions. Add the birthday, Father's Day, and Xmas, and he gets to have his favorite coffee most of the year. He really is seriously bummed when it's all gone. I hope they can keep the price reasonable and stable. That's the downside to this item. Price and quantity keeps changing. Getting hard to find for a good price. This is the best deal I've found.
P**R
Surprisingly good! Great value
This is a very good smooth tasting coffee. For this price it's a great option for an everyday coffee. Try it, I think you'll also be very pleasantly surprised!
J**.
Real Colombian coffee from Colombia
Everyone loves Colombian beans and Colombian roast coffee. Well, this is as authentic as you can get. Colombian beans, grown, roasted and packaged in Colombia. Sello Rojo is the #1 selling coffee brand in Colombia. If Colombians like it, why wouldnt you. My wife is Brazilian and prefer this over Brazilian brands. I buy it repeatedly.
G**A
DELICIOUS TASTE, NO ACID AFTER SHOCK
This product has a well bodied taste. It is not a dark roast, so, if you are after that strong smoky deep flavor, this is a medium body taste coffee, not a dark roast flavor. Comes well packaged & ready to perk. A delightful taste of true Colombian coffee, as if you were in Colombia, South America.
G**Y
Great coffee and a very good price.
I would highly recommend buying this coffee from this seller. They have GREAT customer service. Coffee tastes really good. Just like what I used to buy in Bogota. This really is the most popular coffee in Bogota.
J**Z
Buen producto
Ya lo he comprado anteriormente y lo considero arriba de Juan Valdez, buen sabor y cuerpo
J**.
Excelente
Muchas gracias llegó todo bien volvería a comprar con seguridad
H**Z
El café sabroso en su país es muy barato pero exportado sale muy caro.
La relación calidad precio es regular el café realmente es sabroso si eres exigente es sabroso pero como es de exportación sale caro y en su país de origen es baratísimo de ahi en más pues está bien.
아**이
Muy caro y en Septiembre vence
Yo lo conocí en Colombia y me traje un paquete.... como ya me lo voy a acabar... lo anduve buscando por Internet y lo encontré aquí... El café es fuerte y aromatico... el tema es que yo lo pedí en Julio, creo... me tardó en llegar y con fecha de caducidad de Septiembre.... En fin.... como he tenido otros cafés que duran mucho mientras uno lo cuide.... así lo espero.... que me dure.... Eso si... se me hizo caro... pero también no me acuerdo cuanto costaba en Colombia.
Trustpilot
1 month ago
3 weeks ago