---
product_id: 119154866
title: "Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, Purple Hair Colour, For All Hair Types. Smart Beauty"
brand: "smart beauty"
price: "1150271₫"
currency: VND
in_stock: true
reviews_count: 8
category: "Smart Beauty"
url: https://www.desertcart.vn/products/119154866-amethyst-purple-hair-dye-permanent-with-anti-breakage-plex-hair
store_origin: VN
region: Vietnam
---

# Vegan & cruelty-free formula Deepest permanent purple 125ml conditioning cream Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, Purple Hair Colour, For All Hair Types. Smart Beauty

**Brand:** smart beauty
**Price:** 1150271₫
**Availability:** ✅ In Stock

## Summary

> 💜 Own your purple power — vibrant, ethical, and effortlessly stunning!

## Quick Answers

- **What is this?** Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, Purple Hair Colour, For All Hair Types. Smart Beauty by smart beauty
- **How much does it cost?** 1150271₫ with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vn](https://www.desertcart.vn/products/119154866-amethyst-purple-hair-dye-permanent-with-anti-breakage-plex-hair)

## Best For

- smart beauty enthusiasts

## Why This Product

- Trusted smart beauty brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Vibrant Amethyst Purple:** Make a bold statement with the darkest permanent purple that covers grey and roots flawlessly.
- • **Salon-Quality Conditioning:** Infused with plex technology to rebuild, nourish, and strengthen hair while coloring.
- • **Ethical & Sustainable Beauty:** Proudly UK-made, vegan, cruelty-free, and free from parabens and sulfates.
- • **Universal Hair Compatibility:** Perfect for all hair types including chemically treated, Afro, Asian, men, and women.
- • **Effortless, Mess-Free Application:** Precision nozzle and smooth cream formula ensure a drip-free, easy DIY experience.

## Overview

Smart Beauty with Plex Amethyst Purple is a UK-made, permanent hair dye delivering a rich, multi-dimensional purple shade that covers grey hair completely. Its conditioning plex formula protects and strengthens hair during coloring, while the vegan, cruelty-free cream ensures a smooth, mess-free application. Suitable for all hair types and free from harsh chemicals, this premium kit empowers you to achieve salon-quality results at home with confidence and conscience.

## Description

Hair Colour. Your Way. UK-made, vegan and cruelty-free hair colour that puts the power in your hands. Salon-worthy shades. Zero fuss. Maximum wow. Smart Beauty is your go-to for bold, brilliant DIY hair colour — made right here in the UK. We blend creative shades with caring, vegan formulas so you can switch up your look with confidence. No stress, no harsh vibes — just gorgeous colour that feels as good as it looks. We believe in self-expression, premium ingredients, and empowering you to colour your world, your way. How did we get our start? Smart Beauty started with a simple goal: to make home hair colour creative, reliable and exciting. With UK-based production and trusted UK & EU ingredients, we deliver consistent quality you can rely on What makes our products unique? Vibrant, creative shades paired with gentle, vegan formulas. Easy-to-follow instructions. Premium ingredients. And colour confidence you can feel What problem are we solving? Home colour shouldn’t be scary. We make it simple, safe, and seriously stylish. Clear steps, caring formulas, and results that look salon-inspired without the salon bill How did we get our start? Smart Beauty started with a simple goal: to make home hair colour creative, reliable and exciting. With UK-based production and trusted UK & EU ingredients, we deliver consistent quality you can rely on What makes our products unique? Vibrant, creative shades paired with gentle, vegan formulas. Easy-to-follow instructions. Premium ingredients. And colour confidence you can feel What problem are we solving? Home colour shouldn’t be scary. We make it simple, safe, and seriously stylish. Clear steps, caring formulas, and results that look salon-inspired without the salon bill Cruelty-Free and Vegan: Ethically crafted with no animal testing, aligning with modern values of sustainability and responsibility. High-Quality Ingredients Made with premium ingredients sourced from the UK and Europe, ensuring outstanding variant colour and healthy hair. Family Run Business & Trusted Brand Smart Beauty is known for its integrity, honesty, and commitment to educating and inspiring you to safely colour your hair. Cruelty-Free and Vegan Ethically crafted with no animal testing, aligning with modern values of sustainability and responsibility. High-Quality Ingredients Made with premium ingredients sourced from the UK and Europe, ensuring outstanding variant colour and healthy hair. Family Run Business & Trusted Brand Smart Beauty is known for its integrity, honesty, and commitment to educating and inspiring you to safely colour your hair. Shop: Smart Beauty hair colour Visit the store Shop: Smart Beauty hair colour Visit the store

Review: Best dye for covering Grey/white hair - I'm on a journey to get my hair healthy again as it had started to go thin due to menopause. I used to bleach my roots every 8 weeks or so in order to have bright fashion colours ( pink/ purple ) , and with doing this a lot of hair at the nape of my neck and around my hairline had broken off. Since having ditched the bleach and the broken parts now growing back in nicely my hair was starting to look a bit drab as I have lots of white hairs at the root ( about 4 inches worth ). I was just using my usual semi permanent colours, but after about 3 washes the white hair was popping through again and sticking out like a sore thumb. I spent a good deal of time looking for purple colours on desertcart that cover grey/white hair. And I came across this one which is permanent. It's not going to do as much damage to my hair as bleach will as it is a conditioning based permanent dye so I'm so happy that I can now carry on having purple 💜 hair without struggling on how I'm going to cover my white hair and risking more damage to my hair. This hair dye is absolutely amazing, it is thick in consistency as it is a conditioning based permanent hair dye so trying to squeeze it from the bottle once mixed is hard work so next time I will put it in a bowl mix it and use a brush. The colour came out even all over and my hair didn't feel dry after so I'm happy that I am not doing damage to my hair. Highly , highly recommend this dye it is the best!. Update after having washed it 3 times , the colour has faded but it's still really vibrant and such a beautiful colour. I did find that the colour faded a lot more quickly than other permanent hair dyes do , as the vibrancy normally lasts a lot longer with other brands , but it faded to a nice lilac colour after about 6 washes , I wash my hair once a week for reference, so if you wash your hair more often then the colour will fade a lot quicker.
Review: A Radiant Transformation - My purple hair looks absolutely stunning! The multi-tonal shades give it a vibrant and eye-catching appearance. Whether you’re rocking this color for a special occasion or just because, it’s clear that you’ve made a bold and beautiful choice. Keep shining with that radiant purple! 💜🌟. I recently tried this best purple hair dye on the market, and I am absolutely thrilled with the results. Let me share my experience: Coverage: If you’re like me and have some pesky white hairs, this dye has you covered—literally! The coverage is superb, seamlessly blending those stubborn strands into a vibrant purple canvas. Color Brilliance: The moment I rinsed off the dye, I was greeted by a burst of color that left me in awe. The shade is not just purple; it’s a wonderful, luminous purple that catches the light and turns heads. I was complimented many times for my hair. Long-Lasting: It’s been weeks since I dyed my hair, and the color is still as intense as ever. No fading, no dullness—just pure brilliance. In summary, this purple hair dye is a game-changer. Whether you’re looking to make a bold statement or simply want to refresh your look, I highly recommend it. Say goodbye to lackluster hair days and hello to a radiant transformation! Rating: ⭐⭐⭐⭐⭐ Exceptional Service and Generosity I recently had the pleasure of interacting with the seller on desertcart, and I must say that their customer service exceeded my expectations. Despite a minor hiccup with the initial order delivery, they went above and beyond to make things right. Not only did they promptly address the issue, but they also surprised me by sending a second order as a free gift. Their gesture of gratitude for my continued patronage was truly heartwarming. The seller’s communication was impeccable throughout the process. They were attentive, understanding, and genuinely committed to ensuring my satisfaction. It’s rare to encounter such dedication in today’s fast-paced world of online shopping. I highly recommend this seller to anyone seeking exceptional service and a touch of generosity. Thank you for turning what could have been a frustrating experience into a delightful one. I’ll definitely be coming back for more! Rating: ⭐⭐⭐⭐⭐

## Features

- Transform dark blonde or brown hair to a striking new look with our permanent purple hair dye colouring kit, with a plex hair care that protects, rebuilds, and restores your hair's structure
- Darkest purple permanent hair dye; for a full head of colour, covers grey, root touch-up, balayage, undertones, lowlights. For all hair types, including chemically treated, Afro, Asian, men, women
- Vegan, cruelty-free purple hair dye. Using UK and European-approved cosmetic standard ingredients blended into a smooth cream for home use. Part of award-winning Smart Beauty hair colour collection
- Mess-free application. Mix the purple colour cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip colouring experience
- Smart Beauty is a family-owned British business that produces premium vegan hair dye colouring kits. Committed to non-animal testing, ethical practice and minimal environmental impact

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07QCP9X1R |
| Benefits | Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening |
| Best Sellers Rank | 1,738 in Beauty ( See Top 100 in Beauty ) 33 in Permanent Hair Colour |
| Brand | Smart Beauty |
| Brand Name | Smart Beauty |
| Colour | Amethyst Purple |
| Container Type | Tube |
| Country Of Origin | United Kingdom |
| Customer Reviews | 4.0 out of 5 stars 7,262 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item Type Name | liquid |
| Item form | Cream |
| Manufacturer | Smart Beauty |
| Material Features | Cruelty Free, Natural, Vegan |
| Material Type Free | Paraben Free, Sulphate Free |
| Number of Items | 1 |
| Package information | Tube |
| Product benefits | Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening |
| UPC | 830577001533 |
| Unit Count | 125.0 millilitre(s) |

## Product Details

- **Colour:** Amethyst Purple
- **Package information:** Tube
- **Product benefits:** Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening
- **Brand:** Smart Beauty
- **Item form:** Cream
- **Hair type:** All
- **Number of items:** 1
- **Unit count:** 125.0 millilitre(s)
- **Material feature:** Cruelty Free, Natural, Vegan
- **Material Type Free:** Paraben Free, Sulphate Free

## Images

![Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye & Cruelty-Free, 100% Grey Coverage, Purple Hair Colour, For All Hair Types. Smart Beauty - Image 1](https://m.media-amazon.com/images/I/81QgliFyYoL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Can Men use this product as well?**
A: If you read the literature, the plex technology that rebuilds the strength of the hair, will also re-arrange your atoms and cause men the explode... so use at your own risk.
Or in other words, yes, of course, you can use it but be aware, you will end up looking like the woman on the box, but that's a small price for having bright red hair.

**Q: Will colour turn out silver on bleached hair**
A: No I wouldn't bother with this one honey..

**Q: Can i use it on gray hair**
A: Yes it’s a permanent colour that can be used on grey hair with 💯 coverage

**Q: does this contain toluene 2,5 diamine sulfate? don't answer if you don't know please.**
A: Ingredients: Aqua, Cetyl Alcohol, Cetearyl Alcohol, Propylene Glycol, Ceteareth-25, Cocamide MEA, Ammonia, Ceteth-2, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Polyquaternium-6, Dimethicone, Apricot Kernel Oil Polyglyceryl-6 Esters, Polyglyceryl-10 Dipalmitate, Punica Granatum Seed Extract, Dicetyl Phosphate, Hydrolyzed Yeast Extract, Sorbitan Oleate, Guanosine, Adenosine Phosphate, Maleic Acid, Oleyl Alcohol, Uracil, PVP, Ascorbic Acid, Xanthan Gum, Dimethicone PEG-8 Meadowfoamate, Sodium Sulfite, Sodium Hydrosulfite, Disodium EDTA, Ethanolamine, Parfum, 5-Amino-6-Chloro-o-Cresol, m-Aminophenol, 4-Amino-2-Hydroxytoluene.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best dye for covering Grey/white hair
*by N***K on 8 February 2025*

I'm on a journey to get my hair healthy again as it had started to go thin due to menopause. I used to bleach my roots every 8 weeks or so in order to have bright fashion colours ( pink/ purple ) , and with doing this a lot of hair at the nape of my neck and around my hairline had broken off. Since having ditched the bleach and the broken parts now growing back in nicely my hair was starting to look a bit drab as I have lots of white hairs at the root ( about 4 inches worth ). I was just using my usual semi permanent colours, but after about 3 washes the white hair was popping through again and sticking out like a sore thumb. I spent a good deal of time looking for purple colours on Amazon that cover grey/white hair. And I came across this one which is permanent. It's not going to do as much damage to my hair as bleach will as it is a conditioning based permanent dye so I'm so happy that I can now carry on having purple 💜 hair without struggling on how I'm going to cover my white hair and risking more damage to my hair. This hair dye is absolutely amazing, it is thick in consistency as it is a conditioning based permanent hair dye so trying to squeeze it from the bottle once mixed is hard work so next time I will put it in a bowl mix it and use a brush. The colour came out even all over and my hair didn't feel dry after so I'm happy that I am not doing damage to my hair. Highly , highly recommend this dye it is the best!. Update after having washed it 3 times , the colour has faded but it's still really vibrant and such a beautiful colour. I did find that the colour faded a lot more quickly than other permanent hair dyes do , as the vibrancy normally lasts a lot longer with other brands , but it faded to a nice lilac colour after about 6 washes , I wash my hair once a week for reference, so if you wash your hair more often then the colour will fade a lot quicker.

### ⭐⭐⭐⭐⭐ A Radiant Transformation
*by S***. on 24 March 2022*

My purple hair looks absolutely stunning! The multi-tonal shades give it a vibrant and eye-catching appearance. Whether you’re rocking this color for a special occasion or just because, it’s clear that you’ve made a bold and beautiful choice. Keep shining with that radiant purple! 💜🌟. I recently tried this best purple hair dye on the market, and I am absolutely thrilled with the results. Let me share my experience: Coverage: If you’re like me and have some pesky white hairs, this dye has you covered—literally! The coverage is superb, seamlessly blending those stubborn strands into a vibrant purple canvas. Color Brilliance: The moment I rinsed off the dye, I was greeted by a burst of color that left me in awe. The shade is not just purple; it’s a wonderful, luminous purple that catches the light and turns heads. I was complimented many times for my hair. Long-Lasting: It’s been weeks since I dyed my hair, and the color is still as intense as ever. No fading, no dullness—just pure brilliance. In summary, this purple hair dye is a game-changer. Whether you’re looking to make a bold statement or simply want to refresh your look, I highly recommend it. Say goodbye to lackluster hair days and hello to a radiant transformation! Rating: ⭐⭐⭐⭐⭐ Exceptional Service and Generosity I recently had the pleasure of interacting with the seller on Amazon, and I must say that their customer service exceeded my expectations. Despite a minor hiccup with the initial order delivery, they went above and beyond to make things right. Not only did they promptly address the issue, but they also surprised me by sending a second order as a free gift. Their gesture of gratitude for my continued patronage was truly heartwarming. The seller’s communication was impeccable throughout the process. They were attentive, understanding, and genuinely committed to ensuring my satisfaction. It’s rare to encounter such dedication in today’s fast-paced world of online shopping. I highly recommend this seller to anyone seeking exceptional service and a touch of generosity. Thank you for turning what could have been a frustrating experience into a delightful one. I’ll definitely be coming back for more! Rating: ⭐⭐⭐⭐⭐

### ⭐ ONLY LASTS A COUPLE OF WASHES!
*by J***E on 18 December 2022*

I purchased two of these at the same time,but sadly won't be buying anymore. The colour turns out to be l9vely and vibrant and I loved it when i'd first used it. Unfortunately it completely washed out after only a couple of washes.I tried the 2nd pack i'd bought thinking maybe I hadn't applied it correctly or something(slthough I'm accomplished at hair dying)-but exactly the same thing happened,despite my using speciality shampoos for dyed hair. I was so upset by this as I loved the vibrancy of the colour,but since i'd paid nearly double what I usually pay for my usual "off the shelf"dye,I expected it yo have lasted for more than a week.It wasn't that it gradually faded either,it just completely washed out. I contacted the company's customer service to explain my issue,but I didn't find their attitude to be very accommodating. Firstly they implied that I may need to use more than one pack at once for longer or thicker hair,even though I explained to them that I had medium to fine short hair!. They then suggested that I purchase some of their temporary treatments to use alongside this supposed "permament"dye to maintain the colour longer-which I found to be a insulting suggestion as this one lasted so poorly,I doubted a temporary colourr would fare better. It's such a shame as like I've said the colour initially comes out beautifully vibrant and I loved it.However,i'd definitely recommend to anyone looking for a purple type colour to just stick with the better known brands that have a far cheaper price and definitely more longevity.

## Frequently Bought Together

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*Product available on Desertcart Vietnam*
*Store origin: VN*
*Last updated: 2026-02-25*