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F**C
Excellent introduction to trend research
It explains the concept, and process behind trends research following the phases: scan, analyze, and apply.
S**E
Excellent at explaining how to frame and execute a trend research approach
Love this book. The writing and design of the book communicate in a very clear way how to structure your trends research approach. The style is friendly and fun to read. The quotes from various trend researchers are illuminating and inspirational. Rarely is a business book so well-done, informative and fun. I use it continuously as a reference. it sits prominently on my desk along with 3-4 other essential books.
B**A
Thanks
Highly recommend this book if you are interested in trends and wonder how trends started.A good technique book for both design professionals and design students.
J**B
Great 101 but don’t expect big insights
This book is very well structured and a great 101 on trends. The 3 step system is really great and some good interviews. A lot of energy was put in but don’t expect any ground breaking insights. Good for wetting your feet and something to refer to.
A**A
Great book, full of insights
Such a great book! With not so many books available in this field, this one really sheds light on all the processes involved in trend research. Great graphics and a hands on, professional approach.
C**8
great for understanding trends forecasting - for design/ business/ etc
I liked the clarity within the book - clear and concise explanations, I used this with my students and within my teaching. highly recommended.
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