ionBright White Creme Lightener 10.6 Oz

I will never go back to regular bleach after using this, and I wish I had known about this product a long time ago! I would have avoided a lot of damaged hair and hours of bleaching only to get an ugly orange color and straw like hair. I have been lightening my hair to put vivid colors in since I was 16. I'm 28 now, so that's 12 years of bleaching my own hair with a variety of different products.Using this lightening cream with their sensitive scalp 20 developer- a literal game changer. I've been bleaching my roots only once or twice a year to avoid bleaching the same hair more than once and to give my hair a good break in between, even tho this means my hair is often way grown out at the top and it can create bands of differently lightened hair. Because of this I've used a full coverage vivid color (like dark purple or blue) despite having always wanted to be able to go pastel. Pastel color wasn't worth the damage to my hair to get it that light and even when I've tried in the past it was always too bronzey to look good with a pastel dye, even after toning it. Well I found this product looking for a good product to bleach my roots with as it was that time again and I'm being even more careful with my hair as I'm trying to grow it out long. I found this and read the good reviews and decided to give it a try. I used the cream and the 20 sensitive scalp devloper 1 to 1 mix to lighten my roots. It lighted it SO fast I was amazed. And oh my gosh when I rinsed it out not only did my roots not feel damaged but it was the prettiest lightest silvery blonde I've ever seen on myself, something I wasn't able to achieve even with multiple bleach sessions and toning before, and this was with no toning! I loved it so much I decided to take the leap and lighten the rest of my head the next day. I have a lot of hair, so I used an entire bottle of the cream between doing my roots and then the rest of my hair, but its definitely worth it and I still have about half the developer left. After doing the rest of my hair I used purple depositing shampoo and a purple toning conditioner, to give it that purple hue and some light purple color. I love it!! I've received so many compliments on it, and my hair doesn't feel damaged even after using it on my already bleached hair. I am going to be a user of this product for life!Picture is after using purple color depositing shampoo and purple toning conditioner after lightening with this product.

Def recommend for the blondes who need a root touch or a quick at home highlight. I think u use 20 developer. Google that one but love. Follow up after w a deep condition

Only bleach I use. Easy to mix and easy to apply. Doesn’t smell strong or burn. Lightens so quickly

Loved it !!! I should have tried this a long time ago …

Highly recommend when doing your own hair at home! Lightens really fast!

This is stronger than regular powder bleach if used right.

El producto estuvo bien pero el cambio de rastreo y lo tarde que llego cuando lo esperaba temprano no se fue inritable ya que en la mañana estaba muy cerca de mi dirección y al momento cambio y se perdio el rastreo y hubo cambio de entregador tarde pero llego gracias y al primer driver espero este bien linda tarde gracias.

I just love this stuff. It lightens my brown hair to a pretty buttery blonde color without the need to tone it. I am gradually adding highlights to my hair and this works perfectly without any waist because you can just squeeze out a tablespoon and mix it with a tablespoon of 20 volume and have enough for several foils.