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The Maidenform Women's Demi Underwire Bra combines lightly padded SmartZone® cups with convertible straps and ultra-soft microfiber fabric to provide targeted uplift, versatile styling, and a smooth, invisible fit under clothing. Designed for all-day comfort with a brushed hook-and-eye closure and available in a broad size range, this bra is a must-have essential for millennial professionals seeking both function and style.









| ASIN | B07DFXB598 |
| Age Range Description | adult |
| Apparel Closure Orientation | Back |
| Apparel Closure Type | Hook & Eye |
| Apparel Fabric Stretch | Medium Stretch |
| Apparel Fabric Weight Class | Lightweight |
| Back Style | Strappy Back |
| Best Sellers Rank | #5,087 in Clothing, Shoes & Jewelry ( See Top 100 in Clothing, Shoes & Jewelry ) #118 in Everyday Bras |
| Bra Cup Coverage | Demi |
| Bra Design | T-Shirt |
| Bra Padding Level | Medium |
| Brand Name | Maidenform |
| Care instructions | Hand Wash Only |
| Closure type | Hook & Eye |
| Color | Paris Nude |
| Customer Reviews | 4.1 out of 5 stars 11,195 Reviews |
| Fabric Type | 71% Nylon, 29% Spandex |
| Fabric type | 71% Nylon, 29% Spandex |
| Fit Type | Modern, Push Up |
| Fit to Size Sentiment | Positive |
| Garment Size Country | United States |
| Global Trade Identification Number | 00738994657077 |
| Inner Material | Nylon, Spandex |
| Item Weight | 1.92 ounces |
| Manufacturer | Maidenform |
| Manufacturer Part Number | DM7543 |
| Material Opacity | Opaque |
| Material Type | Spandex,Nylon |
| Model Name | Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus Size Available) |
| Neck Style | V-Neck |
| Number of Items | 1 |
| Occasion Type | Birthday, Wedding |
| Origin | Imported |
| Pattern | Solid |
| Product Care Instructions | Hand Wash Only |
| Seasons | Fall |
| Sleeve Length Description | Sleeveless |
| Sport Type | Exercise & Fitness, Multi-Sport |
| Strap Type | Basic |
| Style Name | Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus Size Available) |
| Style Number | DM7543 |
| Support Level | Light Support |
| Total Product Quantity | 1 Count |
| UPC | 738994657077 196988444445 |
| Underwire Type | underwire |
| Unit Count | 1 Count |
M**Y
Nice Bras!
I love the fit of this bra, so comfortable, looks nice under jerseys, etc. They are softly padded, which makes it nice.
A**R
Great fit
Crate fit, very comfortable not too much padding
A**Y
Nice brazirre
Comfortable and fits, but I wish the shoulder straps were wider
M**A
Finally found the bra! DETAILED description, pro/con, will add pic soon
***I will post pictures tomorrow, they are on my camera**** I just learned that you should know your breast shape (8 kinds), your breast root and the other 5 step bra fitting system...i just thought it was your band and cup size...but nope! There are like 10 different things you should check with your breast to find the perfect fit. things finally make sense in the bra world. I Absolutely love this. I am 31 (almost 32 years old) I stopped wearing underwire bras a few years back bc of discomfort. Recently I noticed my bras were loosing shape, looked sloppy and just didn't fit. I just learned of finding your bra shape, root size etc. Then once you find a bra- do the 5 step fit test. This is the only bra out of...I'd say...15 I've tried the past 6 months that fit 100% perfect and it's an underwire! If you knew me, you'd know that I hate them..but that's bc I never understood the different underwire shapes, sizes, etc. My breasts are- East west breast shape( ideal bra for this type is t-shirt and demi) Shallow Fuller on bottom/sits closer to torso 3 finger width apart Narrow root (I think, I'm still trying to learn this aspect, it's hard for me to tell as of now) Low root I used to think I was a B but now I'm realizing I'm closer to an A. (I did loose weight) My band size is 34 Bra cup size A, sometimes B Best fitting bra (a demi, a t-shirt bra, plunge, bralette) Pros- This bra is soft, comfortable (and from me that's saying alot, it's literally the FIRST underwire bra I want to wear in close to 4 years) it's cute, I love the overlapping fabric at the center. Straps are adjustable - ive worn two colors of this bra EVERYDAY for 2 weeks And the straps have not loosened. Very soft The nude does not show through light color shirts, I haven't tried white though. Fits me pretty perfect Holds up in wash (I use a mesh bra bag, ALWAYS use a bra bag if washing in machine, ALWAYS) and hang dry. Keep straps even and not weighted while drying. Cons- It's not 100% seamless :-( the top of one cup slightly hangs out...but barely. However due to the comfortness of the bra, the tops of the cups are slightly thicker so with certain shirts you see an outline. Not many color options in my size 1 cup seems to hang over just a tiny tiny bit
L**E
The Bra Points Breast East/West & has "Jump Out"
Longest, most detailed bra review in Amazon history follows: I REALLY REALLY wanted to love this bra. So much so that after I ordered two (36DD) that SEEMED to fit well, I ordered a WHOLE BUNCH more in all different colors/2 styles (both the smooth & the floral-ish one). To expound... My first try was with 36DD and it looked and felt REALLY nice but 15 minutes in I bent over to pick my tiny little dog up and my left boob popped out 😬. That has never happened to me in my whole life and I'm in my sixties (🤫 don't tell anyone 🤫 I don't wear old people clothes and never will 😊) Ok... I figured no big deal on the boob pop-a-rama. I am simply not used to wearing any type of a lined bra so I perhaps I just need to adjust a bit as I likely just don't quite have the "hang" of it yet 🤣 (I absolutely DO have a sense of humor though 😆). I made adjustments to the straps and was ok UNTIL I went to unload the dishwasher. I guess my body heat loosened the fit a bit and out they popped again...BOTH of them this time 😳. BUT the bra was so comfortable and just so feminine feeling and looked really pretty under my t-shirt as well as my beautiful sweater dresses (that I tried it with) that I decided I just go up to 38DD (a band size up will increase the cup size a teensy little bit). I got the first one and it was, unfortunately, one out of Amazon's LPN stock BUT it DID fit (the specific bra was albeit creased and sent to me, no doubt, by accident as it was from a return) so I requested a replacement with return AND ordered a bunch more in all the different colors and the two fabric styles I mentioned. It might be a good idea to mention that I normally take a size 34DD but something strange seems to have happened with manufacturer sizing since I last purchased bras because the new 34DD's that I purchased (my for her favorite brand, Dorina) were not the same as my existing stock, which fit fine but I like fresh new things every few years (LITERALLY, maybe every 8 to 10 years I will replenish bras because I hate, I mean HATE the merry go round of trying finding a brand that fits and then, within that brand, specific bras that actually fit as the very same style/size from one bra to the next has distinct fit differences. When you're a 34DD/DDD (or any unusual size) it's OBVIOUS in your comfort and appearance (but I'm quite confident that you already know that otherwise you wouldn't be reading reviews 😉). BACK TO THE specifics of this, Maidenform style... As I gathered up my returns to take over to UPS, I forgot I even had one of them on as it was sooo comfortable! It still had tags on as it even and I had put a t-shirt on over it but I totally forgot about it. THAT'S how extremely comfortable this particular brand and style is! Absolutely lovely. UNFORTUNATELY, as I completed my return I stopped to look at the greeting cards and there's a little mirror on the side of the card display. I was extremely embarrassed to glance down and notice that I had quad boobs as I was standing in the middle of the UPS store 😡 as the 38DD didn't make an appreciable difference in the situation 🥹 and I didn't even notice except that a couple of other customers were deliberately avoiding my glance. I thought maybe my makeup was smushed or something. NO. They were avoiding looking at my quadra-pop-out-boobs and, of course, I walked in with bra returns in my hand that the guy had the package up to start with 😑. Of course there's nobody on the face of the planet that would be able to take a return for bras without glancing at the returner's chest so I'm quite certain that I'm the last person that noticed 😵. I left the store and zoomed home careful not to bounce on the way. At this point I had close to 10 bras still unpacked at home that were delivered from Amazon of the same brand and style that I not even opened yet. When I find something that fits well I stock up because I know that if I wait even a month it will be made in a different country and won't fit the same (any ladies that wear Gloria Vanderbilt jeans, for example, can tell you that the country that they're made in dictates how they will fit). Determined to salvage at least a few of this bra I went through each and every single one to try to figure out what the common denominator was with this quad boob jumping situation and I discovered it. I found that the middle of most of them is stitched just slightly too far apart and, therefore, one's breasts will not sit perfectly proper. I don't know what the part of the bra is called but it's the little part right between the cups that is supposed to lay flat against your ribs. The variations in width war from 1 mm to 4 mm and that seemingly small variance affects the fit enormously! I found three bras that were stitched appropriately (for MY shape) and I put those three aside to keep and the rest in my returns. Perfectly pleased that I found a total of three bras that fit beautifully and looked really nice under tight t-shirts and sweater dresses, I returned the remainder and wore one for the first time other than a try on. Unbeknownst to me, I was far from the end of my bra seeking journey 😑. On the first (and only) day (only hour) that I wore one of the bras, not being used to wearing any type of a bra that has padding or lining, I was only mildly irritated by the fact that I felt the need to adjust the cups a couple of times in the hour or so that I had it on. Arriving home I went to the bathroom to wash my hands after unpacking my groceries (without pop-a-booble-boo, yay!) and was quite shocked to look in the mirror and notice that my breasts were pointed West and East 😳 NOT forward and up but left and right and with a slight quadraboob on the West 😲 Apparently the warmth from my body relaxed the material and the fit completely morphed into a very undesirable East West "sag", which doesn't even make physiological sense. No amount of adjusting and playing with the straps was changing how "things sat" for very long and I packed up the two that I not yet worn and brought them over to UPS, wearing a different bra altogether. The one that I wore for that hour I am not sure how obnoxious it would be to return it because I fear that Amazon will LPN and resell it and I think it's defective. To be completely fair, we ladies all have different shapes and, well my boobs are very round, another ladies maybe a different shape and find this bra extremely pleasant. OBVIOUSLY so as it's one of the most popular brands and styles out there and likely many hundreds of thousands are sold. The feel of the fabric is exceptional. Extremely soft and silky and comfortable. The fit is wonderful if you perhaps have wider spaced apart breasts and the coverage is beautiful in that they're not so padded that they feel obnoxious but they do protect from that naked "skanky" (I mean not to offend anyone... maybe unfinished, unpolished, or incomplete are better terms) look under t-shirts and clingy sweaters. My review is very honest and I had to give the bra three stars because I feel that the bra would really earn five stars for a woman with the right shape but inconsistency from one bra to the next in the way that they fit, and the *lot" number was identical with the inconsistencies, tells me that it's not a reliable fit which gives it one star. That brings me to an average of three stars. I hope that you found my review, at least, entertaining and, at most, helpful in making your decision.
L**K
Perfect for Me! and Hopefully You!!
I've been buying Maidenform's Demi Underwire Bra for over a decade. It was comfortable and fit well. However, I've been strength training even longer than I've been buying this bra, and the straps would always fall down over my traps. So for every new bra, I would remove the straps and move them as close to the center back hook as possible. Better, but not perfect. Imagine my surprise to see that Maidenform had given this bra an option for crossing the straps in back -- immediate surprise, followed by delight!! It fits perfectly, and the crossed straps keep them secured over my traps. Thank you, Maidenform!
R**E
Terrible chemical smell
It fits well, but it smells terrible like chemical offgasing. I thought washing would take the smell away, but no. I haven't been able to wear it yet, and I'm not sure if more washing will take the smell away. I'm a little concerned about what it could be made of to smell this way. All of my other clothes stored with this smell that way now, too. Disgusting.
W**B
Comfortable because the underwire is padded
These are very comfortable and the only ones I wear now.
A**.
exactamenete como lo describen
Es un brassiere muy como no tiene sponja y es muy bonito, la talla es de acuerdo a lo ordenado, no molestan los tirantes, buen producto
M**B
Favourite bra!
Great fit. Excellent colour choices.
S**5
Amazing bra
fabulous bra one of the best I have ever had. So comfortable , great support and looks really good. Will be buying more
J**A
Ótimo
Vale a pena. Pode lavar e secar na máquina que continua intacto
A**X
excelente calidad y precio
confortable , buena calidad y precio
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