YOUTHFUL BLUR EFFECT - Smooths out fine lines and wrinkles for a naturally perfected complexion.
URBAN SHIELD TECHNOLOGY - Protect your skin from pollution and environmental stressors with built-in SPF 20 defense.
HYDRATE GLOW INSTANTLY - Experience an immediate surge of moisture that leaves your skin looking fresh and dewy.
FLAWLESS RADIANCE ALL DAY - Medium coverage foundation that keeps your skin glowing from morning meetings to after-hours.
Rimmel Lasting Radiance in 100 Ivory is a 30 ml liquid foundation designed for all skin types, offering medium coverage with an anti-fatigue, anti-pollution formula enriched with SPF 20. It instantly hydrates, blurs fine lines, and features an easy pump dispenser for a radiant, natural finish ideal for the modern urban professional.
Specifications
Manufacturer
COTY
Package dimensions
12.1 x 11.7 x 2.8 centimetres
Package Weight
0.11 Kilograms
Item dimensions L x W x H
29 x 29 x 120 millimetres
Item weight
30 Grams
Brand
RimmelUK
Colour
Ivory
Format
Liquid
Volume
100 Millilitres
Skin type
All
Special features
Radiant
Speciality
natural
Sun protection
20 SPF
Target audience
Girls
Item model number
34502323100
Product Dimensions
2.9 x 2.9 x 12 cm; 30 g
ASIN
B07NPZ9GMQ
Have a Question? See What Others Asked
Hello. what shades in this foundation range replicate the older wake me up 303 nude (this shade is now apparently darker) & 400 natural beige? thanks!
Is ivory (100)lighter than true ivory(103)?I found this bit orange need slightly lighter) or do a mix a v light shade with the true ivory still have?!
Reviews
4.6
All from verified purchases
D**E
Great foundation
Bought this foundation after reading reviews, and happy to say it’s great ! Not too heavy , but gives great coverage, doesn’t go patchy and lasts alll day .
W**E
The best for a natural look
I have 7sed this for about 8 years now. I am nearing 50 with skin that has suffered bad acne when I was younger. I would say this is for people who dont wear a lot of makeup. I dont wear full on foundation. I literally start on my nose and blend gently outwards and a little around the area above my nose and forehead. I cover around my eyes at all. This is smooth and glides beautifully. I always allow a minute or 2 after I've put my face cream on because it's not as easy to blend otherwise. The colour choices are great too especially if you have larger pores. I actually use different brands for different parts of my face because after all these years I have finally realised it's not the brand that's good or bad. It's about your skin type so I really cant always give bad reviews just because it doesnt suit my skin. Simply put this foundation is light, breathable and easy going. It lasts. Its buildable if you want full coverage. A little goes a long way.
P**7
I just keep coming back to this!!!
Coverage is really good but not mask like. I like how smoothly it goes on...and then goes semi-matt after a minute or so. I am blonde and fair with quite dry skin. With the summer coming, I just go up a shade. The only one that compares is £25 plus so a win win!
S**N
Impressed
Ordering foundation online is always tricky, but this was a great colour match.It offers great coverage whilst still being lightweight & not clogging pores. I have found there is a slight shimmer to this foundation when wearing although can’t see it when applying.It’s a great price and after using for over 2 weeks I will definitely be purchasing again.
J**E
Suits me
This is my favourite for day or evening. Best coverage and results
S**O
Brilliant foundation
Love this foundation but as usual rimmel has updated it with new one which feels greasy compared with original one, it covers well and feels nice on the skin with no greasey feelings, sadly hard to get hold of it now.
P**O
Excellent
Excellent product, fast delivery
G**L
Foundation
Foundation is good but i wish they didnt stick labels right along the bottle you can never remove the stickiness
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Rajesh P.
Customer service was outstanding when I had questions about the product.
2 days ago
Ali H.
Fast shipping and excellent packaging. The Leatherman tool feels very premium and sturdy.
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Not too heavy , but gives great coverage, doesn’t go patchy and lasts alll day ."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"W***E"},"datePublished":"15 August 2023","name":"The best for a natural look","reviewBody":"I have 7sed this for about 8 years now. I am nearing 50 with skin that has suffered bad acne when I was younger. I would say this is for people who dont wear a lot of makeup. I dont wear full on foundation. I literally start on my nose and blend gently outwards and a little around the area above my nose and forehead. I cover around my eyes at all. This is smooth and glides beautifully. I always allow a minute or 2 after I've put my face cream on because it's not as easy to blend otherwise. The colour choices are great too especially if you have larger pores. I actually use different brands for different parts of my face because after all these years I have finally realised it's not the brand that's good or bad. It's about your skin type so I really cant always give bad reviews just because it doesnt suit my skin. Simply put this foundation is light, breathable and easy going. It lasts. Its buildable if you want full coverage. A little goes a long way."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"P***7"},"datePublished":"19 April 2023","name":"I just keep coming back to this!!!","reviewBody":"Coverage is really good but not mask like. I like how smoothly it goes on...and then goes semi-matt after a minute or so. I am blonde and fair with quite dry skin. With the summer coming, I just go up a shade. The only one that compares is £25 plus so a win win!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"S***N"},"datePublished":"8 October 2024","name":"Impressed","reviewBody":"Ordering foundation online is always tricky, but this was a great colour match.It offers great coverage whilst still being lightweight & not clogging pores. I have found there is a slight shimmer to this foundation when wearing although can’t see it when applying.It’s a great price and after using for over 2 weeks I will definitely be purchasing again."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"J***E"},"datePublished":"30 April 2025","name":"Suits me","reviewBody":"This is my favourite for day or evening. Best coverage and results"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"S***O"},"datePublished":"12 February 2025","name":"Brilliant foundation","reviewBody":"Love this foundation but as usual rimmel has updated it with new one which feels greasy compared with original one, it covers well and feels nice on the skin with no greasey feelings, sadly hard to get hold of it now."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"P***O"},"datePublished":"26 March 2025","name":"Excellent","reviewBody":"Excellent product, fast delivery"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"G***L"},"datePublished":"8 February 2025","name":"Foundation","reviewBody":"Foundation is good but i wish they didnt stick labels right along the bottle you can never remove the stickiness"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.625,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Hello. what shades in this foundation range replicate the older wake me up 303 nude (this shade is now apparently darker) & 400 natural beige? thanks!","acceptedAnswer":{"@type":"Answer","text":"I found the constituence a good coverage but colours are really dark I bought 2 different shades but still not achieved the correct colour for my fair skin"}},{"@type":"Question","name":"Is ivory (100)lighter than true ivory(103)?I found this bit orange need slightly lighter) or do a mix a v light shade with the true ivory still have?!","acceptedAnswer":{"@type":"Answer","text":"Yes the number relates to the dark so lower the number the lighter it is (also takes in cool/warm/neutral tones but generally shade)"}}]}]}