









✨ Unlock your ultimate blonde glow — because basic blondes are so last season!
WELLA COLORCHARM Permanent Liquid Hair Toners deliver professional-grade brass neutralization with up to 90% less hair breakage. Available in 12 vibrant warm, cool, and pastel shades, this vegan and paraben-free formula ensures long-lasting, fade-resistant blonde tones that keep your hair healthy and salon-fresh from the comfort of home.









































| Customer Reviews | 4.6 out of 5 stars 23,079 Reviews |
M**T
Removes the Yellow for Blondes - great platinum look!
I have used this wella toner for several years. Here are two pictures showing the difference if your hair has less highlights what you’ll get versus the photos that have more of the platinum look is when my hair was more heavily highlighted. Both color options are great whether you’re starting with a very white blonde or darker blonde. This product helps remove the yellow tone that most blondes hate on your hair starts getting that yucky yellow color. It helps transition your hair to a nice ashy color. Don’t be scared by your hair, looking purple when you have the product on. I use volume 20 with this Wella platinum toner and leave on for 20 to 30 minutes. My favorite way to use this product is if your hair is heavy on highlights because it will get you that a deal platinum ash look.
J**R
My favorite toner by far!
Best toner ever for blondes! Took all the brass out and gave me a great light balanced blonde color
S**S
Beautiful color. Top notch.
Good color. Color is a tricky thing to do on your own. Be careful, do your research or you'll end up having to go pay a professional more money to fix it! I did ok with this because I researched it a bit first.
M**Z
Very gray
I have very light yellow bleach blonde hair. I did about 1toner to 2.5 developer ratio and left it on my hair for about 30 mins total including application which was around 10 mins alone. The second pic is my before, it was too yellow. My hair now looks too gray for my preference. I was hoping for a white look. Next time i will mix 1:3 ratio and see my outcome. But it gets 5 stars because it’s spot on to the color on the box haha but I’ll be honest, in person it looks more silver/gray so be very careful. It can quickly turn your hair ash blue. Luckily i diluted it slightly with more developer.
K**Y
Ashy light blonde achieved
This has been the best toner I have used so far. I am able to achieve an ashy light blonde color. I am not a professional, so I need to work on the timing, as sometimes I have a couple spots with a little bit of brassiness, but for the most part, the product works great. Within about a week of using the toner my hair evens out to a nice shade.
M**L
Easy to use and effective!
This was the first liquid toner I had used from colorcharm - I typically use the cream ones. I thought this was just as easy to use and was just as effective as the cream style. It also had the same salon-like fragrance that the cream version has (which I LOVE). I had bleached my hair and then used this toner on the top and it did leave a very pale pink tone. It was super easy to use and worked very well in my opinion (keep in mind I am not professionally trained).
A**N
Neutralizes brass very well!
When I bleached my hair, my ends became more porous and warmer than the roots and mid-strands. I tried applying T14 but unfortunately it was too ashy and didn't take to my ends. A week later, I tried the T28 Natural blonde and it evened out my hair so well. I am very happy with my results.
A**R
Great toner!
This is my favorite blonde color ever. Beautiful icy blonde! Tones out any brassy color.
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