.com Review
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Q & A with with coauthors John Gerzema and Michael D'Antonio
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John GerzemaJohn Gerzema
What are "feminine values" and why do you see them on the rise today? We asked 64,000 women and men in 13 countries to
classify 125 human traits--half of the sample by gender and the other half by which are most important to leadership,
success, morality, and happiness today. They consistently picked what they considered "feminine traits" or values--such
as selflessness, empathy, collaboration, flexibility, and patience--as the most important.
The majority also rejected masculine notions of control, aggression, and black-and-white thinking that underlie many of
our business, political, and social structures. And two-thirds thought the world would be a better place if men thought
more like women.
What's driving this shift, and why is it important that we learn about it now? Technology, the financial crisis and
globalization mean we live in a world that's increasingly social, interdependent, and transparent. Also, young people
around the world don't see differences older generations do--we found that Millennials of both genders have a much
stronger appreciation of femininity and the role of women in their society.
We want to make clear that we're not saying women are "born this way" or that they are "naturally" more empathetic or
open. Rather, these are skills that have been traditionally segregated or labeled as part of women's domain, and often
are undervalued, when in truth, being "feminine" actually make all people more human, and helps them become the best
version of themselves. These skills will help people match the needs of the future economy. In a collaborative world
where value creation is increasingly based on services, economic growth and standard of living are enhanced by including
feminine values. In our surveys, 81% of people said that man or woman, you need both masculine and feminine traits to
thrive in today's world. It's a big, global value shift, and it's gaining momentum.
What should businesses and government leaders learn and apply from this book? "The Athena Doctrine" is our name for an
emerging form of leadership that is ideally suited to a rapidly changing world. We've had people tell us that this is a
great book for women, but it's equally, if not more importantly, for men. Business and politics are built on aggression,
control, conflict and command. These models are losing currency fast. Shimon Peres put it this way to us: "We are in a
new season with many old minds, and the task is to adapt yourself. The modern leader is here to serve."
We traveled the world to find examples of how leaders in every kind of organization are already applying the tenets of
the Athena Doctrine. Inspiring, innovative models are everywhere, and we found some of the best.
Are these tenets just for leaders, or can ordinary people apply them in their own lives and work? The tenets-based on
the traits that we found were most highly correlated with success, morality, and happiness-are widely applicable to
daily life. We had this amazing experience traveling around the world to find stories of people leading and solving
problems in business, politics, and every realm of life. We met a doctor from Pakistan whose vulnerability disarmed (and
charmed) his colleagues in the ego-driven world of medical research. We visited a city farm in east London where
underprivileged kids taught investment bankers about beekeeping and the lessons of responsible risk-taking. We met
ordinary citizens in Japan who rose to their highest levels of humanity to help others after the tragic earthquake and
tsunami.
These values are broadly applicable to anyone in everyday life. We found that people who are thinking in a more
feminine way are twice as optimistic about their future. If we can all tap into our feminine side, we'll be better,
happier, and stronger-both individually and collectively.
What do you hope to achieve with this book? We're both dads in all female households with three beautiful daughters
between us. We are excited about what we found because feminine values are really a form of innovation and competitive
advantage for today's world. The proceeds of our book benefit the United Nations Campaign's Girl Up program and we
to include men and boys in this very important discussion.
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Review
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“Captivating... a fascinating case study of human nature, this book provides in into future world leaders.”
—Publishers Weekly
"With a wealth of data and even richer stories from around the world, The Athena Doctrine offers convincing proof that
the future requires us to embrace traits and values traditionally linked to women. Leave it to two hers of daughters
to show us how men and women alike are using empathy and collaboration to solve problems big and small. If you care
about leadership, creativity, and the world of tomorrow, you must read this book."
—Arianna Huffington, president and editor-in-chief, The Huffington Post
"The Athena Doctrine is a powerful book. Extraordinary research. Great story telling. A message both timely and of
monumental importance."
—Tom Peters, leadership guru and bestselling author, In Search of Excellence
"Goddess of both craft and wisdom, patron of Odysseus, and inspiration for legions of smart girls, Athena is an icon
for our times. The Athena Doctrine offers a gender-neutral approach to embracing a set of values that underpin a new
generation of innovation based on connection and creativity. It is an optimistic and energizing book."
—Anne-Marie Slaughter, professor of politics and international affairs, Princeton University; former director of policy
planning, U.S. Department of State
"The Athena Doctrine offers more than ample evidence of the rebalance needed in global leadership. Painstakingly
researched and documented, with interviews of amazing people all over the world, the ideas in this book will influence
the leaders of tomorrow and, more importantly, make the case for more women leaders."
—Pat Mitchell, president and CEO, the Paley Center for Media; curator, TEDxWomen
“Rich in data and stories from around the world, this fresh analysis will certainly provoke y debate in the
workplace and hopefully smash through a few glass ceilings.”
—Tina Brown, Editor-in-Chief, Daily Beast and Newsweek
“…this is a book for everyone, and I have no doubt that your life and your work will be enriched by reading it.”
—Jack Covert, 800-CEORead
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